鲁南制药：以内容筑信任 从声量到留量 郁杰率先分享了医药行业的独特破局路径。他表示，医药行业的特殊性决定了品牌不能单纯追求知名 度，而应聚焦美誉度建设。"做药是良心活，品牌价值观的核心是'做好人，做好药'"，这一理念已成为 企业内部的强大共识。 通过构建从内容到24小时真人药师服务团队，鲁南制药做到了从声量到留量的转化。契合官方平台传播 方向，用专业内容和专业服务构建用户信任，让"鲁南制药 健康世界"的理念润物有声。 在2024-2025年度营响大会暨（第二十三届）杰出品牌营销年会的主题论坛环节，合动力咨询创始人、 君品习酒顾问、泸州老窖（000568）三人炫高级品牌顾问徐郢担任主持，与鲁南制药集团品牌总监郁 杰、华侨城商管公司总经理边界、安踏跑步总经理程旸三位企业嘉宾齐聚一堂，围绕"共生视角下的品 牌实效增长"展开深度对话。四位嘉宾分别深耕医药、文旅商、运动品牌领域，结合实践经验分享了品 牌与流量的平衡之道。 论坛伊始，三位嘉宾分别介绍了所在企业的核心定位与发展现状，展现了不同领域老牌企业的深厚底 蕴。 鲁南制药作为第一批试水社会化营销的传统药企，品牌价值已跃升至130多亿，在电商领域表现亮眼， 凭借"做好 ...

Core Viewpoint - The 2025 Creative Yunnan Cultural Industry Expo's Chama Flower Street sub-venue, operated by Yunnan City Investment's YunTai Commercial Management, aims to integrate cultural heritage with commercial value, showcasing a model of coexistence between cultural revitalization and business development [1][4]. Group 1: Event Overview - The Chama Flower Street sub-venue is themed "Wisdom Gathers Yunnan, Creative Future" and is supported by Yunnan City Investment, with activities running until September 21 [1]. - The event is a key part of the 2025 Yunnan Cultural Expo and reflects YunTai Commercial Management's operational philosophy of "cultural empowerment of business, business activation of culture" [1][4]. Group 2: Business Model and Visitor Engagement - YunTai Commercial Management has transformed Chama Flower Street into a cultural tourism integration demonstration area, attracting nearly 7 million visitors annually through refined operations [2]. - The venue features a full-time operational model with daytime cultural experiences and nighttime commercial activities, effectively converting cultural resources into commercial value [2]. Group 3: Educational and Research Collaboration - YunTai Commercial Management has established a "production-education-research-application" collaborative platform, partnering with Yunnan Agricultural Academy for flower cultural product development and experiential learning [3]. - The company has initiated a "non-heritage IP incubation plan" with Yunnan Cultural and Arts Vocational College to develop cultural creative products based on traditional crafts [3]. Group 4: Cultural Interaction and Consumer Engagement - The event promotes a dual-line design of "cultural display + deep experience," allowing participants to engage with intangible cultural heritage through hands-on activities [4]. - Activities such as bamboo fan making and Yunnan tea culture performances provide immersive experiences, enhancing consumer interaction with local culture [4]. Group 5: Future Directions - YunTai Commercial Management plans to replicate the "cultural + commercial" operational model established at Chama Flower Street to contribute to the broader cultural tourism ecosystem in Yunnan [4].

Core Insights - The 2025 Creative Yunnan Cultural Industry Expo's Tea Horse Flower Street sub-venue was inaugurated, showcasing the integration of intangible cultural heritage and commercial value through the operational model of Yunnan City Investment's subsidiary, Yunnan Yuntai Commercial Management [1][2] - The event, themed "Wisdom Gathers in Yunnan, Creativity for the Future," is a key component of the Yunnan Cultural Expo and reflects Yuntai's operational philosophy of "cultural empowerment of commerce and commercial activation of culture" [1][2] Summary by Sections Event Overview - The Tea Horse Flower Street sub-venue will run from September 17 to September 21, 2023, and is supported by Yunnan City Investment [1] - The event is organized by the Yunnan Provincial Publicity Department, Yunnan Radio and Television Station, and Kunming International Convention and Exhibition Center [1] Operational Model - Yuntai Commercial Management has transformed Tea Horse Flower Street into a demonstration area for cultural and commercial integration, attracting nearly 7 million visitors annually [1][2] - The operational strategy includes a three-dimensional business model of "culture + livelihood + commerce," enhancing the street's value [1][2] Collaborative Initiatives - A "production, learning, research, and application" collaborative platform was established, with a strategic partnership signed between Yunnan Academy of Agricultural Sciences and Tea Horse Flower Street for developing floral cultural products [2] - Yuntai has initiated a "Cultural Heritage IP Incubation Plan" in collaboration with Yunnan Cultural and Art Vocational College to develop cultural products based on intangible heritage themes [2] Future Prospects - Yuntai aims to use Tea Horse Flower Street as a model to build a comprehensive cultural tourism commercial ecosystem, contributing to Yunnan's cultural development [2]