Core Insights - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week showcased over 121 ICH brands, highlighting the growing consumer interest and market potential for ICH products [2][3][4]. Group 1: Market Trends - The event featured a vibrant atmosphere with interactive experiences, such as DIY activities and live demonstrations, indicating a shift towards experiential consumption [2][3]. - Sales data from the event showed significant consumer engagement, with online sales reaching 42.2295 million yuan in a single day and various brands reporting daily sales between 16,000 to over 30,000 yuan [2][4]. Group 2: Economic Impact - ICH initiatives are contributing to rural employment and economic development through workshops and training programs, with one project reportedly creating over 200 jobs and generating more than 20 million yuan in output [4][5]. - The integration of ICH into modern life is seen as a new economic engine, with various projects enhancing cultural tourism and local economies [5][6]. Group 3: Digital Transformation - The collaboration with e-commerce platforms is expected to expand the market for ICH products, with Alibaba reporting ICH-related sales exceeding 100 billion yuan over two consecutive years [7][8]. - Digital technologies are being leveraged to create immersive experiences and enhance global outreach for ICH, with significant investments planned for developing digital cultural tourism projects [8][9].

Core Viewpoint - The 2025 Creative Yunnan Cultural Industry Expo's Chama Flower Street sub-venue, operated by Yunnan City Investment's YunTai Commercial Management, aims to integrate cultural heritage with commercial value, showcasing a model of coexistence between cultural revitalization and business development [1][4]. Group 1: Event Overview - The Chama Flower Street sub-venue is themed "Wisdom Gathers Yunnan, Creative Future" and is supported by Yunnan City Investment, with activities running until September 21 [1]. - The event is a key part of the 2025 Yunnan Cultural Expo and reflects YunTai Commercial Management's operational philosophy of "cultural empowerment of business, business activation of culture" [1][4]. Group 2: Business Model and Visitor Engagement - YunTai Commercial Management has transformed Chama Flower Street into a cultural tourism integration demonstration area, attracting nearly 7 million visitors annually through refined operations [2]. - The venue features a full-time operational model with daytime cultural experiences and nighttime commercial activities, effectively converting cultural resources into commercial value [2]. Group 3: Educational and Research Collaboration - YunTai Commercial Management has established a "production-education-research-application" collaborative platform, partnering with Yunnan Agricultural Academy for flower cultural product development and experiential learning [3]. - The company has initiated a "non-heritage IP incubation plan" with Yunnan Cultural and Arts Vocational College to develop cultural creative products based on traditional crafts [3]. Group 4: Cultural Interaction and Consumer Engagement - The event promotes a dual-line design of "cultural display + deep experience," allowing participants to engage with intangible cultural heritage through hands-on activities [4]. - Activities such as bamboo fan making and Yunnan tea culture performances provide immersive experiences, enhancing consumer interaction with local culture [4]. Group 5: Future Directions - YunTai Commercial Management plans to replicate the "cultural + commercial" operational model established at Chama Flower Street to contribute to the broader cultural tourism ecosystem in Yunnan [4].

Core Insights - The 2025 Creative Yunnan Cultural Industry Expo's Tea Horse Flower Street sub-venue was inaugurated, showcasing the integration of intangible cultural heritage and commercial value through the operational model of Yunnan City Investment's subsidiary, Yunnan Yuntai Commercial Management [1][2] - The event, themed "Wisdom Gathers in Yunnan, Creativity for the Future," is a key component of the Yunnan Cultural Expo and reflects Yuntai's operational philosophy of "cultural empowerment of commerce and commercial activation of culture" [1][2] Summary by Sections Event Overview - The Tea Horse Flower Street sub-venue will run from September 17 to September 21, 2023, and is supported by Yunnan City Investment [1] - The event is organized by the Yunnan Provincial Publicity Department, Yunnan Radio and Television Station, and Kunming International Convention and Exhibition Center [1] Operational Model - Yuntai Commercial Management has transformed Tea Horse Flower Street into a demonstration area for cultural and commercial integration, attracting nearly 7 million visitors annually [1][2] - The operational strategy includes a three-dimensional business model of "culture + livelihood + commerce," enhancing the street's value [1][2] Collaborative Initiatives - A "production, learning, research, and application" collaborative platform was established, with a strategic partnership signed between Yunnan Academy of Agricultural Sciences and Tea Horse Flower Street for developing floral cultural products [2] - Yuntai has initiated a "Cultural Heritage IP Incubation Plan" in collaboration with Yunnan Cultural and Art Vocational College to develop cultural products based on intangible heritage themes [2] Future Prospects - Yuntai aims to use Tea Horse Flower Street as a model to build a comprehensive cultural tourism commercial ecosystem, contributing to Yunnan's cultural development [2]