Core Viewpoint - The article discusses the rise of "evil cultivation" in the baking industry, where unconventional ingredient combinations and innovative techniques are being embraced to attract young consumers and create unique taste experiences [1][29]. Group 1: Innovative Ingredient Combinations - The term "evil cultivation" refers to unconventional bakers who experiment with unusual ingredient pairings, such as using Sichuan pepper oil in desserts, which enhances flavors and creates a "taste revolution" [1]. - Bakers are incorporating unique flavors like Sichuan pepper oil and lemon into traditional recipes, resulting in distinctive products that appeal to younger consumers [4][10]. - The combination of sweet and salty flavors, such as caramel sea salt in traditional bread, creates a unique taste experience that challenges conventional baking norms [7][9]. Group 2: Creative Baking Techniques - Bakers are employing innovative techniques like alternating hot and cold textures to surprise consumers, exemplified by products like cheese walnut baked pears [13][16]. - The restructuring of traditional recipes, such as creating croissant cheesecake cups, showcases a departure from standard baking processes, leading to visually appealing and flavorful products [17]. - The trend of embracing "failed" baking attempts, like the burnt Basque cake, demonstrates a willingness to innovate and find inspiration in unexpected outcomes [19]. Group 3: Marketing Strategies - Brands are leveraging "circle thinking" to build exclusive fan economies, allowing consumers to participate in product design and fostering a sense of community [22][23]. - Unique marketing strategies, such as pop-up stores and limited edition collaborations, create buzz and enhance consumer engagement, turning purchases into social experiences [25][26]. - The focus on niche markets rather than mass appeal allows brands to cultivate loyal customer bases through interactive and personalized experiences [23][29].