Core Insights - HuazhiXiao, a domestic cosmetics brand, has successfully completed a Series B financing round exclusively funded by Proya, a leading Chinese beauty company, with Chishan Capital serving as the long-term exclusive financial advisor. The funds will be used for global expansion, supply chain integration, and content innovation [1][4] Group 1: Company Overview - Established in 2016, HuazhiXiao has quickly become one of the most favored makeup brands among Generation Z consumers, thanks to its unique aesthetic and highly content-driven operational approach [2] - The brand is set to launch its third new product series of the year this September, further enhancing its product offerings [1] Group 2: Strategic Partnerships and Investments - In 2024, HuazhiXiao will introduce a long-term partnership with Shanghai Zhenchen Cosmetics Co., Ltd., a leading local cosmetics OEM, which has been its largest manufacturing partner. This partnership aims to enhance supply chain efficiency and stability [4] - The exclusive investment from Proya marks a significant strategic endorsement for HuazhiXiao, following its equity restructuring and the introduction of industrial capital in 2024 [4] Group 3: Market Expansion and Performance - HuazhiXiao has seen significant growth in both domestic and international markets, with its overseas influence rising as its official overseas account has attracted over 3 million followers, making it one of the most influential Chinese makeup brands globally [5] - The brand has successfully entered the U.S. retail market through Urban Outfitters, becoming the first domestic makeup brand to penetrate mainstream U.S. retail channels, achieving record sales within three months [5] - By 2024, HuazhiXiao's overseas revenue exceeded 100 million RMB, with the U.S. market surpassing Japan to become its largest overseas market [5] - The brand anticipates annual revenue to exceed 1 billion RMB by 2025, driven by successful product launches and an expanding product matrix [5] Group 4: Future Plans - The CEO of HuazhiXiao expressed the brand's commitment to creating a dreamy and surprising makeup world for consumers globally, emphasizing the importance of funding and industry support for faster supply chain integration, product development, and international expansion [6] - Plans for 2025 include opening large pop-up stores overseas and entering more influential U.S. cosmetics retail channels for deeper collaboration [6]