Group 1 - The core viewpoint of the article highlights the successful sales strategy of Yunshui Bay grapes, utilizing a combination of online, offline, and exhibition channels to enhance market reach and sales performance [3][5]. - The online sales approach includes live streaming events where farm youth showcase the grapes' quality, such as sugar content and pesticide-free status, attracting significant viewer engagement and direct orders [3]. - Offline activities feature a "pick-your-own" experience, allowing customers to engage in agricultural activities, which enhances customer satisfaction and brand loyalty [5]. Group 2 - The expected yield for this year's grape harvest is over 2,000 pounds per acre, with sales reaching 15,000 pounds in just the previous week, indicating a substantial increase compared to last year [5]. - The participation in the Agricultural Fair during the Harvest Festival has helped elevate the brand awareness of "Yuntai Farm" by showcasing its products alongside other premium local goods [5]. - The company aims to maintain quality control and expand sales channels to further promote the "Yuntai Farm" brand and its products [5].

Core Insights - The 15th IGPE China International Grain and Oil Industry Expo and the 8th Grain and Oil Industry Marketing and Development Conference recently opened in Nanjing, where "Sukang Baby Rice" won the "Technology Innovation" Gold Award, and Sukang Rice Industry was awarded the "Outstanding Distributor" Gold Award, reflecting the recognition of "Sukang Rice" product quality and business philosophy [1] Group 1: Quality Control and Assurance - Sukang Rice Industry is recognized as the only "chain leader" enterprise in Jiangsu for high-quality rice, adhering to a strict raw material management philosophy that ensures consistency and stability in rice growth through meticulous control at every stage from seedling to harvest [2] - The company implements advanced preservation and storage techniques, including intelligent grain storage and modern methods like mechanical ventilation and temperature control, to maintain the nutritional value and taste quality of rice [2] - A comprehensive quality inspection system is established, ensuring that all rice products meet national standards and high-quality requirements, providing reliable product guarantees and comprehensive support services to consumers [2] Group 2: Research and Development - Jiangsu Nongken has a specialized research team focused on rice variety development and improvement, producing high-quality varieties such as "Hua Jing" series "Xiang Yuan 99" and "Nan Jing 108" that cater to local conditions [3] - The company collaborates with institutions like Jiangnan University to leverage big data and quality information for selecting premium raw materials and producing functional and customized rice products, aligning with consumer demands for better nutrition [3] - Sukang Rice has received multiple awards for taste and has been included in the "China Good Grain and Oil Products" directory, reflecting its commitment to product innovation and market expansion [3] Group 3: Sustainable and Safe Practices - The rice fields in Jiangsu are located in nutrient-rich areas with abundant water sources, providing ideal conditions for rice cultivation [4] - The company follows a "six unifications" management approach to ensure traceability and accountability in food safety, establishing a modern food safety traceability system [4] - Sukang Rice Industry promotes a "green quality safety" philosophy, enhancing its brand influence through standardized production practices and sustainable farming methods [4]