苏州稻香村月饼

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苏州稻香村月饼生产进入中秋旺季
Bei Ke Cai Jing· 2025-08-10 02:19
Group 1 - The core viewpoint of the articles highlights that Suzhou Daoxiangcun Group has officially entered the peak production season for mooncakes with the commencement of its 2025 Mid-Autumn Festival mooncake production [1] - Suzhou Daoxiangcun has maintained an annual mooncake production of over 300 million pieces in recent years and has adopted a sales-driven production model [1] - The company anticipates better sales performance for its mooncakes this year based on order and prepayment data from recent marketing and ordering meetings [1] Group 2 - Suzhou Daoxiangcun, founded in 1773, is recognized as a time-honored brand by the Ministry of Commerce and has established 10 industrial parks across various provinces and cities in China [2] - Over the past decade, Suzhou Daoxiangcun has produced and sold nearly 2 billion mooncakes and exported over 100 million mooncakes to more than 60 countries and regions, covering nearly 90% of developed markets [2] - The company is focusing on comprehensive quality upgrades for its mooncakes, including improvements in ingredient formulation, taste, health aspects, and innovative packaging that incorporates traditional cultural elements [1]
苏州稻香村月饼出口销售额同比增超35%
Jing Ji Guan Cha Wang· 2025-08-08 10:01
Core Insights - Suzhou Daoxiangcun Group has officially launched large-scale production of mooncakes for the 2025 Mid-Autumn Festival, marking a significant step in its operational strategy [1] - The company plans to introduce more "national trend + health" mooncakes, focusing on low-sugar, low-fat, low-GI, and "medicinal food integration" concepts [1] - Over the past decade, Suzhou Daoxiangcun has exported more than 100 million mooncakes, indicating strong international demand [1] - In 2024, the export sales of Suzhou Daoxiangcun mooncakes are expected to grow by over 35% year-on-year, reflecting robust growth in the export market [1]