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苏州稻香村月饼生产进入中秋旺季
Bei Ke Cai Jing· 2025-08-10 02:19
Group 1 - The core viewpoint of the articles highlights that Suzhou Daoxiangcun Group has officially entered the peak production season for mooncakes with the commencement of its 2025 Mid-Autumn Festival mooncake production [1] - Suzhou Daoxiangcun has maintained an annual mooncake production of over 300 million pieces in recent years and has adopted a sales-driven production model [1] - The company anticipates better sales performance for its mooncakes this year based on order and prepayment data from recent marketing and ordering meetings [1] Group 2 - Suzhou Daoxiangcun, founded in 1773, is recognized as a time-honored brand by the Ministry of Commerce and has established 10 industrial parks across various provinces and cities in China [2] - Over the past decade, Suzhou Daoxiangcun has produced and sold nearly 2 billion mooncakes and exported over 100 million mooncakes to more than 60 countries and regions, covering nearly 90% of developed markets [2] - The company is focusing on comprehensive quality upgrades for its mooncakes, including improvements in ingredient formulation, taste, health aspects, and innovative packaging that incorporates traditional cultural elements [1]
苏州稻香村月饼出口销售额同比增超35%
Jing Ji Guan Cha Wang· 2025-08-08 10:01
经济观察网8月8日,苏州稻香村集团举行2025中秋月饼开炉仪式,标志着苏州稻香村月饼大规模生产全 面启动。苏州稻香村集团总裁周立源表示,在2025年中秋营销季,苏州稻香村将推出更多"国潮+健 康"类型的月饼,特别是融合低糖低脂、低GI、"药食同源"等理念的健康月饼。此外,苏州稻香村还公 布,近十年已累积出口月饼突破1亿块。2024年,苏州稻香村月饼出口销售额同比增长超35%。 ...