Core Insights - The "Su New Consumption · Su Super" Carnival aims to invigorate the Jiangsu consumption market by leveraging the "Su Super" event to create a synergistic effect on consumer spending [1][2][3] Group 1: Event Overview - The Jiangsu provincial commerce department has launched over 1,800 promotional activities involving more than 16,000 trade and circulation enterprises [1] - The carnival includes the "Su Super Second Venue" initiative, which features a "Super Shopping Cart" to promote 979 local brands nationwide [1][2] - A focus on 50 night-time consumer hubs will host "Su · Super Night" events, enhancing diverse consumption through sports events [1] Group 2: Financial and Promotional Activities - Jiangsu Bank has introduced specific financial measures to support consumption, including the "Su Super" benefits package [2] - UnionPay has launched a "full-scene digital consumption card" with accompanying promotional offers for consumers [2] - A comprehensive electronic map has been released, showcasing 432 venues for shopping, dining, and entertainment linked to the "Su Super" event [2] Group 3: Economic Impact - The dual approach of supply-side and demand-side strategies has led to a 4.4% year-on-year increase in total retail sales of consumer goods from January to July, positioning Jiangsu as the top province in retail scale nationwide [2] - The series of activities is expected to significantly boost the consumption market and transform event-driven traffic into economic growth [3]