Group 1 - The "Su New Consumption · Su Super" Carnival was launched in Nanjing, Jiangsu, aiming to enhance the "Su Super" spillover effect through the integration of "Su Super League + Su New Consumption" [1] - The Jiangsu Provincial Department of Commerce announced that over 1,800 promotional consumption activities have been held, distributing more than 140 million yuan in consumer vouchers, with participation from over 16,000 trade and circulation enterprises [1] - The initiative includes the "Su Super Second Venue" expansion action, which aims to create a "Super Shopping Cart" for 979 brands to increase traffic and sales nationwide, focusing on 50 night-time consumption hubs [1] Group 2 - An electronic map for the "Su Super Second Venue" was released, featuring 432 consumption scenarios that integrate viewing, shopping, dining, and interactive entertainment across key commercial complexes and night-time consumption hubs [1] - Jiangsu Bank launched the "Su Super Rights Package" offering discounts and installment benefits, while UnionPay introduced a "Full-Scene Digital Consumption Card" covering various sectors [1] - The "Su Products and Goods" market showcased over a hundred Jiangsu time-honored brands and local products, creating a consumption space that connects dining, entertainment, and shopping, and will continue for several days [2]

Core Insights - The "Su New Consumption · Su Super" Carnival aims to boost consumer spending in Jiangsu province through a series of promotional activities linked to the "Su Super" sports events [1][5]. Group 1: Event Overview - The event was organized by the Provincial Department of Commerce, in collaboration with various local entities, and took place on August 16 in Nanjing [1][3]. - The carnival features over 1,800 promotional activities across the province, distributing more than 140 million yuan in consumer vouchers and involving over 16,000 trade and circulation enterprises [5]. Group 2: Promotional Activities - The initiative includes the "Su Super Second Venue" expansion, which aims to enhance the visibility of 979 "Su Products" brands and facilitate their sales nationwide [5]. - A focus on 50 night-time consumer hubs will be part of the "Su · Super Night" activities, promoting diverse consumption options [5]. Group 3: Financial and Digital Support - Jiangsu Bank announced specific financial measures to support consumer spending, including the launch of the "Su Super" benefits package [7]. - A digital map named "Su Super Second Venue" was introduced, featuring 432 locations for shopping, dining, and entertainment, accessible via various digital platforms [7]. Group 4: Economic Impact - The series of activities is expected to significantly stimulate the consumer market in Jiangsu, transforming "event traffic" into "consumption energy" and contributing to economic growth [7].

Core Insights - The "Su New Consumption · Su Super" Carnival aims to invigorate the Jiangsu consumption market by leveraging the "Su Super" event to create a synergistic effect on consumer spending [1][2][3] Group 1: Event Overview - The Jiangsu provincial commerce department has launched over 1,800 promotional activities involving more than 16,000 trade and circulation enterprises [1] - The carnival includes the "Su Super Second Venue" initiative, which features a "Super Shopping Cart" to promote 979 local brands nationwide [1][2] - A focus on 50 night-time consumer hubs will host "Su · Super Night" events, enhancing diverse consumption through sports events [1] Group 2: Financial and Promotional Activities - Jiangsu Bank has introduced specific financial measures to support consumption, including the "Su Super" benefits package [2] - UnionPay has launched a "full-scene digital consumption card" with accompanying promotional offers for consumers [2] - A comprehensive electronic map has been released, showcasing 432 venues for shopping, dining, and entertainment linked to the "Su Super" event [2] Group 3: Economic Impact - The dual approach of supply-side and demand-side strategies has led to a 4.4% year-on-year increase in total retail sales of consumer goods from January to July, positioning Jiangsu as the top province in retail scale nationwide [2] - The series of activities is expected to significantly boost the consumption market and transform event-driven traffic into economic growth [3]