Core Viewpoint - The "Su Super" event in Jiangsu Province has significantly boosted the local consumption market, with service revenue reaching nearly 38 billion yuan during the first six rounds of matches, marking a year-on-year growth of over 40% [1] Group 1: Economic Impact - The Jiangsu government emphasizes expanding service consumption as a long-term strategy, integrating various sectors such as dining, accommodation, travel, and entertainment to enhance the impact of events like the "Su Super" [1] - Jiangsu Bank, as a key player, is actively implementing government policies to promote consumption through initiatives that leverage the "Su Super" event [1] Group 2: Consumer Engagement - Jiangsu Bank is involved in creating exclusive consumer markets to activate consumption scenes, participating in seasonal themed activities and showcasing financial support for local economic development [2] - Over 540 events themed around the "Su Super" have been organized, with more than 300 activities in key commercial areas, enhancing consumer experiences through various incentives [3] Group 3: Product and Service Innovation - The "Su Super" event has led to the creation of a "Super Shopping Cart" to promote local brands, with Jiangsu Bank collaborating with local businesses to enhance product visibility and sales [4] - Innovative financial products have been introduced to support consumption upgrades, including zero down payment and deferred payment options for automotive financing [5] Group 4: Night Economy - The night economy is a focal point for consumption promotion in Jiangsu, with Jiangsu Bank launching initiatives to stimulate nighttime consumer activities through themed events and promotional campaigns [6] Group 5: Conversion of Event Traffic - Jiangsu Bank is leveraging event ticket sales to drive consumer engagement, creating a dedicated "Su Super" section in its app to facilitate access to various consumer benefits [7] - The bank aims to convert event attendance into broader consumer spending, establishing a cycle where event participation drives consumption and vice versa [7]

Core Insights - The "Su New Consumption · Su Super" Carnival aims to invigorate the Jiangsu consumption market by leveraging the "Su Super" event to create a synergistic effect on consumer spending [1][2][3] Group 1: Event Overview - The Jiangsu provincial commerce department has launched over 1,800 promotional activities involving more than 16,000 trade and circulation enterprises [1] - The carnival includes the "Su Super Second Venue" initiative, which features a "Super Shopping Cart" to promote 979 local brands nationwide [1][2] - A focus on 50 night-time consumer hubs will host "Su · Super Night" events, enhancing diverse consumption through sports events [1] Group 2: Financial and Promotional Activities - Jiangsu Bank has introduced specific financial measures to support consumption, including the "Su Super" benefits package [2] - UnionPay has launched a "full-scene digital consumption card" with accompanying promotional offers for consumers [2] - A comprehensive electronic map has been released, showcasing 432 venues for shopping, dining, and entertainment linked to the "Su Super" event [2] Group 3: Economic Impact - The dual approach of supply-side and demand-side strategies has led to a 4.4% year-on-year increase in total retail sales of consumer goods from January to July, positioning Jiangsu as the top province in retail scale nationwide [2] - The series of activities is expected to significantly boost the consumption market and transform event-driven traffic into economic growth [3]