2025/2026云南省城市足球联赛将于11月29日在玉溪市激情开赛，全省16个州（市）代表队将展开激烈 角逐。11月19日，2025/2026云南省城市足球联赛新闻通气会在云南海埂会堂玉兰厅举行，云南省商务 厅二级巡视员殷永林就赛事期间相关促消费活动答记者问。 新华社记者：云南省城市足球联赛即将拉开帷幕，商务部门将如何借助这一赛事契机有效聚人气、促消 费？ 云南省商务厅二级巡视员 殷永林： 在云南省城市足球联赛期间，省商务厅将紧扣"体、旅、商融合办赛"这条主线，发放"有一种叫云南的 生活·彩云系列消费券"赛事专属券包，联合商圈、酒店、餐饮等主体开展"球票+"促消费活动，打造 吃、住、行、游、购、娱相结合的消费新业态新场景新模式，为全省消费提质扩容注入新动力。赛事期 间，省、市、县三级商务部门将合力打造六大消费场景： 01 "赛场+彩云市集" 在赛事举办地步行街、商圈、商业综合体设立"彩云市集"，举办"球迷街区"、民俗文化购物展、夜间市 集、老字号嘉年华等特色展销活动，打造"观赛+购物+体验"的复合型消费场景，持续优化场外消费体 验，延长消费链条。线上线下同步发力宣传推介云果、云茶、云花、云咖等优质农产品，擦 ...

央广网广州11月3日消息（记者官文清 见习记者徐钡儿）11月3日上午，广州市人民政府新闻办公室召开广州赛区 国企服务保障新闻发布会。发布会上，岭南集团党委委员、副总经理李立令表示，集团将立足文商旅全产业链协 同优势，以最高标准、最实举措、最优服务，为第十五届全国运动会（以下简称"十五运会"）和残特奥会提供具 有岭南特色的高质量服务保障，具体从三方面推进相关工作。 岭南集团南沙花园酒店氛围布置（央广网发 岭南集团供图） 文化氛围营造方面，集团通过多重举措打造沉浸式体验：策划"邮历岭南"文化打卡活动，研发"全运主题邮票文创 套装""小红花木棉枕"等城市礼物，推出"广式片皮鸭""八闽家宴""南沙家宴"等主题餐饮，从体验、产品、饮食维 度展现岭南文化魅力与粤菜风采。 激活消费潜能，打造共享场景 发布会现场（央广网见习记者 徐钡儿 摄） 食品安全保障方面，集团旗下粮食集团搭建从源头到终端的全流程粮油保供体系，严格执行专仓储备、双重检验 与闭环配送流程，截至目前已安全配送食材16.62吨，全运周期预计配送食材约120吨。此外，各接待酒店联合市 场监管部门实施"驻点监督+飞行检查"机制，确保食品安全零风险。 在人文关怀层面 ...

Core Insights - The article highlights the successful integration of sports events with local consumption, leveraging the popularity of the "Xiangchao" league to boost regional economic activity [1][3] Group 1: Event-Driven Economic Strategy - The local government has implemented a strategy termed "sports as a platform, consumption as the performance," effectively converting high attendance at sports events into increased sales for local products [1] - A dedicated task force has been established by the municipal commerce bureau to coordinate resources across various sectors, creating a unified mechanism for promoting consumption [3] Group 2: Online and Offline Consumption Integration - An online discount matrix has been created in collaboration with platforms like "Yongfa Purchase" and "Damai," allowing over 100 local businesses to offer combined discounts and electronic coupons to consumers [3] - Offline, designated exhibition areas for local products have been set up in major hotels, promoting the idea of enjoying the "Xiangchao" matches while purchasing local goods [3] Group 3: Enhanced Consumer Engagement - Innovative measures such as outdoor electronic displays and extended operating hours for retail outlets on match days are being employed to enhance consumer engagement and excitement around the events [7] - Hotels and restaurants have reported over 10% growth in occupancy rates and dining revenue, while major supermarkets have seen customer traffic increase by up to 50% [7] Group 4: Night Economy Activation - The night economy has been significantly boosted, with local eateries along key roads experiencing notable increases in sales, indicating a vibrant nightlife driven by sports events [5][7]

Core Viewpoint - The article discusses the competition among three sub-provincial cities: Hangzhou, Nanjing, and Wuhan, as they strive to reach or exceed a retail sales total of 1 trillion yuan, driven by unique strategies and consumer trends [2][12]. Group 1: Retail Sales Performance - In 2024, Nanjing, Wuhan, and Hangzhou are projected to have retail sales totals of 855.3 billion yuan, 793.2 billion yuan, and 788.4 billion yuan respectively, placing them in the eighth to tenth positions among China's top ten consumer cities [6]. - Hangzhou's retail sales grew by 5.1% year-on-year in the first seven months of 2024, reaching 527.07 billion yuan, surpassing both Nanjing and Wuhan [6]. - Wuhan's retail sales reached 492.9 billion yuan in the first seven months, with a growth rate of 6.6%, significantly above the national average of 3.7% [7]. Group 2: Consumer Trends and Policies - The "old for new" policy and the integration of digital economy have significantly boosted retail sales in various categories, including home appliances (up 86.3%) and new energy vehicles (up 23.7%) [7]. - Nanjing's retail sales increased by 4.4% year-on-year to 496 billion yuan, benefiting from subsidy policies and the popularity of the Suzhou Super League, which attracted over 60,000 spectators to a match [9]. Group 3: Historical Context and Future Projections - Historically, Wuhan led in retail sales among the three cities until 2020, when it was surpassed by Nanjing and Hangzhou [12][16]. - By 2023, both Wuhan and Nanjing adjusted their 2025 retail sales targets to 900 billion yuan, while Hangzhou aims for 900 billion yuan by 2027 [12][18]. - The competition is not just about reaching the 1 trillion yuan mark but also about achieving high-quality and innovative consumption [25]. Group 4: Economic and Demographic Insights - Hangzhou has the highest household savings balance at 2.58 trillion yuan, with a per capita disposable income exceeding 83,000 yuan, supported by a strong digital economy [20]. - Nanjing's consumption is driven by events and tourism, but it faces challenges in high-end digital consumption and international brand introduction [23]. - Wuhan, while rich in cultural and educational resources, has a lower household savings balance of 1.82 trillion yuan and per capita disposable income of approximately 67,000 yuan, indicating a need for improvement in high-end consumption and digital economy [25].

Core Insights - The "Su New Consumption · Su Super" Carnival aims to boost consumer spending in Jiangsu province through a series of promotional activities linked to the "Su Super" sports events [1][5]. Group 1: Event Overview - The event was organized by the Provincial Department of Commerce, in collaboration with various local entities, and took place on August 16 in Nanjing [1][3]. - The carnival features over 1,800 promotional activities across the province, distributing more than 140 million yuan in consumer vouchers and involving over 16,000 trade and circulation enterprises [5]. Group 2: Promotional Activities - The initiative includes the "Su Super Second Venue" expansion, which aims to enhance the visibility of 979 "Su Products" brands and facilitate their sales nationwide [5]. - A focus on 50 night-time consumer hubs will be part of the "Su · Super Night" activities, promoting diverse consumption options [5]. Group 3: Financial and Digital Support - Jiangsu Bank announced specific financial measures to support consumer spending, including the launch of the "Su Super" benefits package [7]. - A digital map named "Su Super Second Venue" was introduced, featuring 432 locations for shopping, dining, and entertainment, accessible via various digital platforms [7]. Group 4: Economic Impact - The series of activities is expected to significantly stimulate the consumer market in Jiangsu, transforming "event traffic" into "consumption energy" and contributing to economic growth [7].

Core Insights - The "Su New Consumption · Su Super" Carnival aims to invigorate the Jiangsu consumption market by leveraging the "Su Super" event to create a synergistic effect on consumer spending [1][2][3] Group 1: Event Overview - The Jiangsu provincial commerce department has launched over 1,800 promotional activities involving more than 16,000 trade and circulation enterprises [1] - The carnival includes the "Su Super Second Venue" initiative, which features a "Super Shopping Cart" to promote 979 local brands nationwide [1][2] - A focus on 50 night-time consumer hubs will host "Su · Super Night" events, enhancing diverse consumption through sports events [1] Group 2: Financial and Promotional Activities - Jiangsu Bank has introduced specific financial measures to support consumption, including the "Su Super" benefits package [2] - UnionPay has launched a "full-scene digital consumption card" with accompanying promotional offers for consumers [2] - A comprehensive electronic map has been released, showcasing 432 venues for shopping, dining, and entertainment linked to the "Su Super" event [2] Group 3: Economic Impact - The dual approach of supply-side and demand-side strategies has led to a 4.4% year-on-year increase in total retail sales of consumer goods from January to July, positioning Jiangsu as the top province in retail scale nationwide [2] - The series of activities is expected to significantly boost the consumption market and transform event-driven traffic into economic growth [3]

Group 1 - The core idea of the articles highlights the positive impact of nighttime sports events on urban consumption, creating a beneficial cycle of "events + consumption" [1][2][27] - Nighttime sports activities, such as football and basketball games, have become new focal points for urban consumption, attracting significant participation and social interaction [2][27] - Data indicates that 60% of urban consumption in China occurs at night, with sports events driving traffic to surrounding dining and shopping sectors [1][2] Group 2 - In Harbin, the organization of six fluorescent night runs this summer attracted over a thousand participants each, boosting local tourism and dining sectors [3] - A newly transformed central green sports park in Shijiazhuang has become a vibrant hub, receiving an average of 15,000 visitors daily since its opening [4] - The "sea football field" in Weihai attracted over 50,000 visitors this summer, leading to a 30% increase in revenue for local dining and entertainment businesses [7] Group 3 - Water sports in Ankang have seen around a thousand participants daily, contributing to a 20% increase in related consumption, including training and equipment sales [8] - The outdoor public skateboarding venue in Fuxin has become a new highlight for urban development, linking various activities and enhancing the night economy [9] - The "Zhejiang BA" city competition has generated significant local engagement, with nearly 200 stalls promoting local food, resulting in a transaction volume of 174 million yuan [15][16] Group 4 - The "Gansu Super League" has attracted 385,700 spectators in its first five rounds, significantly boosting local consumption during match days [26] - The integration of sports events with local tourism initiatives has created a ripple effect, enhancing the economic vitality of cities in Jiangxi [25][26] - The articles emphasize the need for richer nighttime sports consumption scenarios to promote healthier and more vibrant urban nightlife [27]

Group 1 - The core idea of the articles revolves around the integration of sports events and consumer activities in Hangzhou, particularly through the "浙BA" basketball league, which is driving a new wave of consumption [2][3][5] - Hangzhou has launched a series of promotional measures to stimulate consumption during the "浙BA" events, including the issuance of over 50 billion yuan in consumption vouchers and the establishment of more than 100 viewing spaces [3][6] - The "票根经济" (ticket root economy) concept allows event tickets to serve as keys for unlocking various consumer benefits, transforming them into digital "consumption passes" that provide discounts across multiple sectors [5][6] Group 2 - The "浙BA" events have led to a significant increase in nighttime foot traffic, with some vendors reporting a 300% increase in daily sales during the events [3][4] - Online platforms such as Taobao, Douyin, and Meituan are also participating in the promotional activities, creating dedicated "浙BA" sections to enhance consumer engagement [4][5] - Since July, various businesses in Hangzhou have issued consumption vouchers totaling 23.8 million yuan, resulting in over 1.2 billion yuan in consumer spending, showcasing the effectiveness of the "sports + consumption" strategy [6]

Core Insights - The event is a successful integration of food, music, and sports, enhancing local summer experiences and boosting regional consumption [1][3][6] - The introduction of the Scottish Premiership (苏超) during the festival attracted significant local engagement, creating a vibrant atmosphere [3][7] - The festival utilized a dual approach of online and offline engagement, enhancing community interaction and participation [6][7] Group 1: Event Overview - The second Jiangyin Street Beer and Lobster Music Festival was held over three days, combining culinary delights with musical performances and sports events [1][3] - The festival featured a variety of local foods, including seafood and specialty snacks, creating a lively market atmosphere [4][7] - The event was marked by a significant turnout, with residents enjoying the combination of food, drink, and live sports [3][4] Group 2: Engagement and Interaction - The festival included interactive elements such as live screenings of the Scottish Premiership matches, enhancing the communal experience [3][7] - Special promotions and themed food and drink offerings were introduced to align with the sports events, creating a dynamic consumer experience [7] - The use of live streaming and online engagement allowed for broader participation, ensuring that even those unable to attend in person could enjoy the festivities [6][7] Group 3: Economic Impact - The festival is seen as a model for integrating cultural and sporting events to stimulate local economies and enhance community engagement [7][9] - By leveraging local brands and diverse offerings, the event aimed to revitalize the regional market and promote sustainable economic growth [7][9] - The success of the festival is expected to lead to further innovative events that will continue to drive local consumption and community involvement [7][9]

Core Viewpoint - The rise of the Suzhou Super League (苏超) and Jiangxi Super League (赣超) has significantly revitalized local sports venues and promoted football popularity, leading to increased youth engagement and economic benefits in related industries [1][2][4]. Group 1: Event Popularity and Ticket Sales - The Jiangxi Super League's second round saw overwhelming ticket demand, with 30,000 tickets selling out instantly, and an additional 5,000 tickets also selling out quickly [1]. - The Suzhou Super League continues to attract massive interest, with a total of 1.36 million people participating in ticket purchases over two rounds [1]. Group 2: Venue Utilization and Development Plans - The popularity of these leagues has improved the utilization of existing sports venues, which were previously underused for events like concerts [2]. - Cities like Wuxi, Changzhou, and Suzhou have introduced three-year action plans to enhance football development, aiming for significant increases in participation and the establishment of professional clubs by 2027 [3][4]. Group 3: Economic Impact and Consumer Behavior - The surge in interest in the Suzhou Super League has led to a 60% increase in sales of football-related products on e-commerce platforms in Jiangsu Province [4]. - The events have stimulated local tourism and cultural activities, with significant increases in visitor numbers and spending during match days, such as 2.18 million visitors and a total consumption of 2.72 billion yuan in Nanjing [5]. Group 4: Integration of Sports and Local Economy - The integration of sports events with local consumption has been emphasized, with initiatives like the "浙BA" basketball league promoting consumer benefits through event attendance [6]. - The Jiangxi Super League is also focusing on creating a new ecosystem that combines sports, culture, and commerce, encouraging community participation in football events [5].