Core Insights - The "Su Super" event has significantly boosted consumer traffic and sales in Nanjing, with a total of 714.83 million visitors and a sales revenue of 40.44 billion yuan from August 15 to 17, marking a year-on-year increase of 13.03% and 10.22% respectively [1] Group 1 - The establishment of 87 "second scene" locations for live viewing has created a multi-dimensional consumption layout, enhancing the overall shopping experience [1] - On August 17, the consumer traffic, sales revenue, and transaction numbers saw substantial week-on-week increases of 26.63%, 25.31%, and 30.84% respectively [1] - The "Su Super" event has attracted both tourists and local residents, contributing to a lively atmosphere in commercial areas [2] Group 2 - The "Night Nanjing" summer night economy event at Xinanli street featured live broadcasts and local product showcases, attracting over 5,000 attendees [3] - The integration of cultural, commercial, and tourism elements has matured the consumption scene, with immersive fan zones created in various locations [3] - Online activities have been enhanced through the development of a "Su Super Night Consumption Map" and partnerships with delivery platforms to stimulate digital consumption [4]