Core Insights - The "Su Super" event has significantly boosted consumer traffic and sales in Nanjing, with a total of 714.83 million visitors and a sales revenue of 40.44 billion yuan from August 15 to 17, marking a year-on-year increase of 13.03% and 10.22% respectively [1] Group 1 - The establishment of 87 "second scene" locations for live viewing has created a multi-dimensional consumption layout, enhancing the overall shopping experience [1] - On August 17, the consumer traffic, sales revenue, and transaction numbers saw substantial week-on-week increases of 26.63%, 25.31%, and 30.84% respectively [1] - The "Su Super" event has attracted both tourists and local residents, contributing to a lively atmosphere in commercial areas [2] Group 2 - The "Night Nanjing" summer night economy event at Xinanli street featured live broadcasts and local product showcases, attracting over 5,000 attendees [3] - The integration of cultural, commercial, and tourism elements has matured the consumption scene, with immersive fan zones created in various locations [3] - Online activities have been enhanced through the development of a "Su Super Night Consumption Map" and partnerships with delivery platforms to stimulate digital consumption [4]

Core Insights - The "Su Super" event in Nanjing has significantly boosted local consumption and tourism, with a well-organized "second scene" enhancing the experience for attendees [2][9][12] Group 1: Event Impact - The total consumer foot traffic reached 7.15 million during the weekend of August 15-17, marking a year-on-year increase of 13.03% and a week-on-week increase of 21.17% [4] - Total sales amounted to 4.04 billion, reflecting a year-on-year growth of 10.22% and a week-on-week growth of 11.72% [4] - On August 17 alone, foot traffic, sales, and transaction numbers increased by 26.63%, 25.31%, and 30.84% respectively compared to the previous week [4] Group 2: Venue and Activities - Nanjing established 87 "second scene" locations, expanding from 66, which include large shopping complexes, unique districts, and public squares [6] - The "Su Super" carnival featured outdoor live broadcasts and shopping promotions, attracting both tourists and local residents to commercial areas [9][12] - The "HI Beer Camping Market" and immersive fan zones were created to enhance the consumer experience, integrating cultural, commercial, and sports activities [15] Group 3: Digital Integration - A "Su Super Night Consumption Map" was developed in collaboration with China Mobile, allowing for easy navigation to the 87 "second scene" locations [16] - Partnerships with platforms like Ele.me and Meituan were established to promote special consumption events, alongside digital coupon distributions to stimulate spending [16]