Core Viewpoint - The article emphasizes the rapid growth of China's cultural tourism market, projected to exceed 1.5 trillion yuan in 2023, with an annual growth rate of over 15%, making it one of the fastest-growing markets globally [3]. Group 1: Market Dynamics - The cultural tourism industry has shifted from a "resource competition" among traditional scenic spots to a "brainpower battle" focused on integrated development [4]. - The upcoming summer season is expected to ignite a "battle for talent" in the cultural tourism market, with provinces like Jiangsu successfully creating viral tourism campaigns [4][5]. - The "Su Super" basketball league in Jiangsu has become a model for other provinces, showcasing how sports events can drive tourism and local economies [5][6]. Group 2: Economic Impact - Jiangsu's cultural tourism sector is projected to receive 1.09 billion domestic and international tourists in 2024, generating a total tourism revenue of 1.34 trillion yuan [13]. - The "Su Super" league is expected to create over 300 million yuan in economic benefits throughout the season, with each city gaining an average of over 20 million yuan [13]. - The integration of sports events with tourism is seen as a significant driver for economic transformation, especially as traditional export and investment-driven growth slows [13][14]. Group 3: Replication and Adaptation - Other provinces are looking to replicate the success of "Su Super," with regions like Guangdong and Sichuan planning to launch their own leagues [22][23]. - The article highlights that while the "Su Super" model can be replicated, its success depends on the economic strength and urban structure of the provinces attempting to adopt it [22][23]. - The experience of "Su Super" serves as a case study for leveraging sports to enhance cultural tourism, but it requires careful consideration of local conditions and infrastructure [23].