据悉，经查，苗古金贴（厦门）大药房有限公司在互联网发布未经审查的"苗古金贴远红外治疗贴"等医 疗器械广告，并在广告中利用AI技术生成"传承千年苗方苗古金贴传承人""第56代苗古金贴传承人"等虚 假人物形象，同时在广告中使用"中老年专用"等虚假信息，欺骗、误导消费者。今年7月，福建省厦门 市集美区市场监管局对苗古金贴（厦门）大药房有限公司等相关主体作出罚款120万元的行政处罚。 10月16日，市场监管总局公布互联网违法广告典型案例。南都N视频记者从中获悉，其中，有公司在广 告中利用AI技术生成虚假"传承人"人物形象，或在广告中利用AI技术仿冒某著名主持人形象为产品作推 销，均被罚款。 北京心情好科技有限公司以直播和短视频形式，发布"深海多烯鱼油凝胶糖果"普通食品广告，在广告中 利用AI技术仿冒某著名主持人形象为产品作推销，并宣称产品具有"解决头晕头痛、手麻脚麻"等治疗功 效。今年6月，北京市海淀区市场监管局对当事人作出罚款20万元的行政处罚。 ...

Core Points - The market regulatory authority has intensified its enforcement of internet advertising regulations, particularly in sectors such as healthcare, pharmaceuticals, medical devices, health foods, and finance, to prevent irrational competition in the market [1][3] - In the first three quarters of the year, a total of 22,185 cases of illegal internet advertising were investigated, resulting in fines totaling 111 million yuan [1][3] Summary by Category Regulatory Actions - The regulatory body has focused on new business models like live-streaming e-commerce and AI-generated advertisements to maintain order in the internet advertising market [1][3] - A series of typical cases of illegal internet advertising have been published to highlight enforcement actions taken [1][3] Case Examples 1. **Xiamen City Case**: A pharmacy was fined 1.2 million yuan for publishing unapproved medical device advertisements using AI-generated false personas [4] 2. **Guangzhou Case**: An internet information company was fined 420,000 yuan for disguised advertising of prescription drugs and unapproved medical devices [5] 3. **Hangzhou Case**: A health technology company was fined 320,700 yuan for promoting unapproved drug advertisements through live streaming [5] 4. **Beijing Case**: A technology company was fined 200,000 yuan for using AI to impersonate a famous host in food advertisements claiming therapeutic effects [5] 5. **Chongqing Case**: A pharmaceutical company was fined 200,000 yuan for advertising drugs with misleading efficacy claims [6] 6. **Shandong Case**: A biotechnology company was fined 200,000 yuan for misleading advertisements regarding children's medical products [7] 7. **Jiangsu Case**: A medical beauty clinic was fined 140,000 yuan for unauthorized advertising and misrepresenting a doctor's experience [8] 8. **Tianjin Case**: A health technology company was fined 100,000 yuan for false claims about food products [9] 9. **Hainan Case**: A technology company was fined 160,000 yuan for misleading financial investment product advertisements [10] 10. **Shanghai Case**: A trading company was fined 200,000 yuan for publishing unapproved medical device advertisements with inappropriate content [11]