Core Insights - Mintel has launched a tailored overseas expansion solution for Chinese enterprises, providing comprehensive services across three stages: preparation, in-depth layout, and future empowerment, aimed at helping Chinese brands overcome cultural barriers and seize global market opportunities [1][2] Group 1: Preparation Phase - Mintel analyzes global market data to help Chinese companies determine if their existing products can enter overseas markets, focusing on consumer characteristics in target regions [1] - The company utilizes data-driven insights from 34 global markets and 60 consumer categories to assist businesses in understanding industry size, growth rates, and competitive landscapes [1][2] Group 2: In-Depth Layout - After entering target markets, companies face challenges such as audience segmentation, product localization, and brand awareness, which Mintel addresses through qualitative and quantitative research [3] - Mintel's global new product database records over 40,000 fast-moving consumer goods (FMCG) innovations across 86 markets monthly, providing insights on flavor profiles, packaging design, and functional claims [3] - The company leverages generative AI through its Spark platform to create innovative product concepts tailored to regional characteristics, helping reduce trial and error costs for businesses [3] Group 3: Future Empowerment - Mintel emphasizes the importance of balancing brand identity with regional demands to build long-term competitiveness, offering customized innovation solutions based on local market trends and consumer insights [4] - The company conducts competitive analysis to help brands understand their market position, consumer demand changes, and future industry trends, facilitating successful overseas market entry [4]

Core Insights - The article discusses the launch of a tailored overseas expansion solution by the global market research and consulting firm, Mintel, specifically designed for Chinese enterprises [1][2] - Mintel's solution focuses on providing comprehensive services that encompass "preparation, in-depth layout, and future empowerment" to help Chinese brands seize opportunities in the global market [1] Group 1: Preparation Phase - Mintel assists companies in selecting suitable markets through cross-market category innovation comparisons and analysis of consumer characteristics in target regions [1] - The market size analysis covers 34 global markets and 60 consumer categories, integrating macro consumption trends from 51 global consumer trends [1] - Mintel's global consumer tracking platform conducts regular surveys in 36 major markets to support decision-making for enterprises [1] Group 2: In-Depth Layout Phase - Mintel leverages local research to identify consumer pain points and utilizes its global cross-category insights platform to enhance marketing efforts [2] - The global new product database collects vast amounts of fast-moving consumer goods data monthly, while Mintel's generative AI tool, Spark, provides innovative product concepts to reduce trial-and-error costs for companies [2] Group 3: Future Empowerment Phase - Mintel customizes comprehensive innovation solutions based on brand needs and local market trends [2] - The company conducts in-depth research on category market size, competitive landscape, and consumption trends to assist brands in expanding into overseas markets [2] - Mintel aims to leverage its extensive industry experience and cutting-edge technology to help Chinese enterprises become leaders in the global market [2]