Core Viewpoint - The article emphasizes the importance of English media communication tools for Chinese companies as they globalize, highlighting five key scenarios where these tools are essential for establishing brand presence and engaging with overseas stakeholders [4][6][12]. Group 1: Scenarios for English Media Communication - Scenario 1: Launching new products or services overseas requires English media promotion to accurately convey product advantages and enhance brand visibility [6]. - Scenario 2: Participation in international exhibitions and conferences can be complemented with English media announcements to achieve long-term exposure and improve brand communication [7]. - Scenario 3: Major investment events such as IPOs or mergers are critical opportunities for brand promotion, especially for companies seeking to attract foreign investors [8]. - Scenario 4: In-depth interviews with executive teams can foster a deeper connection with English-speaking audiences, enhancing brand recognition [9]. - Scenario 5: Continuous promotion of the company's brand through regular updates on performance and key partnerships is necessary to maintain awareness among overseas partners [10]. Group 2: KrASIA's Media Strategy - KrASIA aims to provide a reliable English content production and dissemination platform for Chinese companies, having published over 13,000 articles, with 80% related to Chinese enterprises and local governments [14][15]. - The company leverages its own English media matrix and social media channels to offer efficient and friendly content distribution, addressing the high communication costs associated with traditional Western media [16]. - KrASIA focuses on search engine optimization to enhance the visibility of published content, ensuring that articles reach a global audience effectively [18]. - The content produced by KrASIA is included in major information platforms like Bloomberg Terminal and Dow Jones Factiva, potentially reaching millions of professional financial users across over 200 countries [18].

Group 1 - The article highlights the emergence of "invisible champions" in the overseas market, with companies like SHEIN, Anker Innovations, and Transsion being notable examples [2] - The term "invisible champion" signifies a growing consensus around companies that have gained recognition in the global market, similar to the recent attention on the "Hong Kong three sisters" [2] - The article emphasizes the need for investors to broaden their perspective to include more successful Chinese companies operating globally, rather than limiting their focus to domestic players [2] Group 2 - Leshushit, established in 2009, is a leading brand in Africa for baby diapers and sanitary products, holding a market share of 20% in the diaper market and 14% in the sanitary napkin market as of 2023 [5][7] - The company reported a revenue of $410 million in 2023, a 28.6% increase from 2022, with a net profit of $64.68 million, up 251.7% [7][8] - Leshushit plans to utilize IPO proceeds for expanding production capacity, enhancing marketing efforts, and strategic acquisitions in the hygiene products sector [9] Group 3 - Dahon, founded in 1982, is the largest folding bicycle brand globally, with a market share of 21.1% in China and 5.6% worldwide as of 2023 [14] - The company achieved a revenue of 300 million RMB in 2023, an 18.1% increase from 2022, with a net profit of 34.85 million RMB [15][16] - Dahon aims to use IPO funds for modernizing production systems, expanding operations, and strengthening its distribution network [17] Group 4 - Lexin Outdoor is recognized as the largest fishing gear manufacturer globally, with a market share of 23.1% as of 2024 [20] - The company experienced a revenue decline from 818 million RMB in 2022 to 463 million RMB in 2023, but rebounded to 573 million RMB in 2024 [21] - Lexin plans to invest IPO proceeds in product development, brand promotion, and upgrading production facilities [23]

2025 年，仍暗礁丛生，但风劲帆满。 我们希望能够 通过发起 「 2025 中国企业全球化新势力 100 强榜单」评选活动， 持续寻找 将本土经验升维为全球解决方案的高价值高潜力创新企业，同时也希 望能捕捉到更多兼有中国血脉基因与高瞻远瞩全球化布局战略眼光的「 Born Global 」「 Day One Global 」商业主体。 本次评选设置「引领型」和「成长型」两个报名组别，将从业务运营、财务数 据、本土化布局、海外市场影响力等维度进行综合评选。 目前， 2025 中国企业全球化新势力 100 强榜单评选正式启动，欢迎报名 ▼ 2025 年的全球经济格局，是在关税贸易摩擦的风雨飘摇中 渐进 演变的，我们面临的世界局势较以 往也更为复杂诡谲， 更多变量产生的不确定性如影随形 。但中国企业早已不再局限于 " 跟随者 " 的 定位 ，而是以 " 弄潮儿 " 的姿态引领产业变革，成为推动全球供应链体系重塑升级的关键 角色 。 2023 年，新老出海市场持续分化，全球供应链体系面临重塑。这一年，创业邦发起 「 2023 出海企 业创新价值榜单 TOP100 」 ， 评选出在彼时出海浪潮中经得起 " 惊涛骇浪 " ...

赋能未来阶段，英敏特根据品牌需求和当地市场趋势，定制全维度创新方案。在竞争分析上，深入研究 品类市场规模、竞争格局和消费趋势，助力品牌开拓海外市场。英敏特凭借深厚行业积累和前沿技术， 致力于助力中国企业在全球市场成为领导者。 经济观察网讯 5 月 7 日，全球知名市场研究与咨询公司英敏特，正式推出专为中国企业定制的出海解决 方案。这一方案借助英敏特的全球化资源和数据洞察能力，以 "全球视野" 与 "本地洞察" 为核心，为中 国企业提供涵盖 "前期备战、深入布局、赋能未来" 全链路服务，助力中国品牌在全球化浪潮中把握机 遇、跨越文化壁垒。 深入布局阶段，英敏特基于本土调研梳理消费者痛点，其全球跨品类洞察内容平台助力营销。全球新产 品数据库每月收录海量快消新品数据，生成式人工智能赋能的英敏特灵创 Spark 提供创新产品概念，降 低企业试错成本。 英敏特大中华区总经理丁玎女士表示，英敏特 2008 年进入中国，见证了中国经济的转型崛起。当下全 球经济格局加速重构，国际消费市场蕴含巨大出海机遇。中国品牌全球化应以消费者为中心重构创新生 态，英敏特的出海解决方案将把全球专家资源和多年洞察积累转化为中国企业的战略资产， ...