Group 1 - The core viewpoint of the article highlights the slowdown in the advertising and marketing market growth in the first half of 2025, prompting brands to seek new solutions for marketing strategies [1][4]. Group 2 - The characteristics of the marketing market in the first half of 2025 are analyzed, indicating a need for adaptation in marketing approaches due to changing consumer behaviors and market dynamics [4][5]. - Potential areas for incremental marketing traffic are explored, suggesting that brands may need to innovate and diversify their marketing channels to capture new audiences [4][5]. - Predictions for marketing trends in the second half of 2025 are provided, emphasizing the importance of agility and responsiveness in marketing strategies to align with evolving market conditions [4][5].

Core Insights - Mintel has launched a tailored overseas expansion solution for Chinese enterprises, providing comprehensive services across three stages: preparation, in-depth layout, and future empowerment, aimed at helping Chinese brands overcome cultural barriers and seize global market opportunities [1][2] Group 1: Preparation Phase - Mintel analyzes global market data to help Chinese companies determine if their existing products can enter overseas markets, focusing on consumer characteristics in target regions [1] - The company utilizes data-driven insights from 34 global markets and 60 consumer categories to assist businesses in understanding industry size, growth rates, and competitive landscapes [1][2] Group 2: In-Depth Layout - After entering target markets, companies face challenges such as audience segmentation, product localization, and brand awareness, which Mintel addresses through qualitative and quantitative research [3] - Mintel's global new product database records over 40,000 fast-moving consumer goods (FMCG) innovations across 86 markets monthly, providing insights on flavor profiles, packaging design, and functional claims [3] - The company leverages generative AI through its Spark platform to create innovative product concepts tailored to regional characteristics, helping reduce trial and error costs for businesses [3] Group 3: Future Empowerment - Mintel emphasizes the importance of balancing brand identity with regional demands to build long-term competitiveness, offering customized innovation solutions based on local market trends and consumer insights [4] - The company conducts competitive analysis to help brands understand their market position, consumer demand changes, and future industry trends, facilitating successful overseas market entry [4]

Core Insights - The article discusses the launch of a tailored overseas expansion solution by the global market research and consulting firm, Mintel, specifically designed for Chinese enterprises [1][2] - Mintel's solution focuses on providing comprehensive services that encompass "preparation, in-depth layout, and future empowerment" to help Chinese brands seize opportunities in the global market [1] Group 1: Preparation Phase - Mintel assists companies in selecting suitable markets through cross-market category innovation comparisons and analysis of consumer characteristics in target regions [1] - The market size analysis covers 34 global markets and 60 consumer categories, integrating macro consumption trends from 51 global consumer trends [1] - Mintel's global consumer tracking platform conducts regular surveys in 36 major markets to support decision-making for enterprises [1] Group 2: In-Depth Layout Phase - Mintel leverages local research to identify consumer pain points and utilizes its global cross-category insights platform to enhance marketing efforts [2] - The global new product database collects vast amounts of fast-moving consumer goods data monthly, while Mintel's generative AI tool, Spark, provides innovative product concepts to reduce trial-and-error costs for companies [2] Group 3: Future Empowerment Phase - Mintel customizes comprehensive innovation solutions based on brand needs and local market trends [2] - The company conducts in-depth research on category market size, competitive landscape, and consumption trends to assist brands in expanding into overseas markets [2] - Mintel aims to leverage its extensive industry experience and cutting-edge technology to help Chinese enterprises become leaders in the global market [2]