协同作战的研究团队：高质量研究的核心基础 在全球产业变革加速、技术迭代频繁、市场竞争加剧的当下，企业与投资机构对行业研究的准确性、深度与前瞻性提出了更高要求。面对复杂多变的市场环 境，如何保证研究成果的专业性、可信度与可执行价值，成为咨询机构的核心竞争力所在。作为全球知名的细分行业研究与战略咨询机构， QYResearch始 终坚持以"团队协同"为研究工作的底层逻辑。与传统的单分析师模式不同，QYResearch项目组以多角色分工、全链条协作、跨区域协同工作方式，构建起 独具特色的研究体系。从项目框架设计到数据处理，从模型构建到洞察提炼，从访谈调研到最终审核，每一个环节都由专业岗位协同作战，高度配合，从而 确保每一份研究成果都具备强逻辑、高可信度与可追溯性。QYResearch 成立于 2007年，总部位于美国洛杉矶和中国北京。QYResearch依托全球化研究网 络、稳定的分析团队和成熟的研究方法，为全球数万家企业、投资机构与政府部门提供了高质量的行业研究与咨询服务。如今，团队在半导体、光伏、新能 源汽车、先进材料、机械装备、能源电力、通信、医疗健康与消费品等领域持续深耕，已成为业内广受认可的专业研究力量。 ...

据了解，IDC未来企业大奖由全球权威IT市场研究和咨询公司IDC（国际数据公司）设立，已连续评奖 10年，旨在表彰为千行万业数智化转型做出卓越贡献并持续创新的公司，每年评选出年度最具代表性的 数字化转型案例，具有前瞻性、中立性和国际性特点，其评选结果在国际市场具有广泛认可度与影响 力。 五矿期货相关人士表示，此次获奖项目是基于大数据架构的智能安全运营平台，秉持"实战化安全运 营、资产为核心"的理念，打造了可信任、全场景的大数据安全运营平台，实现了资产与漏洞全生命周 期管控的闭环处置，显著增强了公司整体网络和信息安全防护能力，为五矿期货持续提升服务实体产业 质效保驾护航，这对行业数字化转型中的"安全与信任"建设具有参考借鉴价值。 本报讯 （记者王宁）近日，国际研究机构IDC举办"2025年中国CIO峰会暨数字化转型年度颁奖典礼"活 动，五矿期货凭借"基于大数据架构的智能安全运营平台"优势在公众投票和专家评审中脱颖而出，荣获 2025年度中国未来企业大奖——"安全与信任领军者"奖。 ...

Group 1 - The core viewpoint of the article highlights the slowdown in the advertising and marketing market growth in the first half of 2025, prompting brands to seek new solutions for marketing strategies [1][4]. Group 2 - The characteristics of the marketing market in the first half of 2025 are analyzed, indicating a need for adaptation in marketing approaches due to changing consumer behaviors and market dynamics [4][5]. - Potential areas for incremental marketing traffic are explored, suggesting that brands may need to innovate and diversify their marketing channels to capture new audiences [4][5]. - Predictions for marketing trends in the second half of 2025 are provided, emphasizing the importance of agility and responsiveness in marketing strategies to align with evolving market conditions [4][5].

Core Insights - Mintel has launched a tailored overseas expansion solution for Chinese enterprises, providing comprehensive services across three stages: preparation, in-depth layout, and future empowerment, aimed at helping Chinese brands overcome cultural barriers and seize global market opportunities [1][2] Group 1: Preparation Phase - Mintel analyzes global market data to help Chinese companies determine if their existing products can enter overseas markets, focusing on consumer characteristics in target regions [1] - The company utilizes data-driven insights from 34 global markets and 60 consumer categories to assist businesses in understanding industry size, growth rates, and competitive landscapes [1][2] Group 2: In-Depth Layout - After entering target markets, companies face challenges such as audience segmentation, product localization, and brand awareness, which Mintel addresses through qualitative and quantitative research [3] - Mintel's global new product database records over 40,000 fast-moving consumer goods (FMCG) innovations across 86 markets monthly, providing insights on flavor profiles, packaging design, and functional claims [3] - The company leverages generative AI through its Spark platform to create innovative product concepts tailored to regional characteristics, helping reduce trial and error costs for businesses [3] Group 3: Future Empowerment - Mintel emphasizes the importance of balancing brand identity with regional demands to build long-term competitiveness, offering customized innovation solutions based on local market trends and consumer insights [4] - The company conducts competitive analysis to help brands understand their market position, consumer demand changes, and future industry trends, facilitating successful overseas market entry [4]

Core Insights - The article discusses the launch of a tailored overseas expansion solution by the global market research and consulting firm, Mintel, specifically designed for Chinese enterprises [1][2] - Mintel's solution focuses on providing comprehensive services that encompass "preparation, in-depth layout, and future empowerment" to help Chinese brands seize opportunities in the global market [1] Group 1: Preparation Phase - Mintel assists companies in selecting suitable markets through cross-market category innovation comparisons and analysis of consumer characteristics in target regions [1] - The market size analysis covers 34 global markets and 60 consumer categories, integrating macro consumption trends from 51 global consumer trends [1] - Mintel's global consumer tracking platform conducts regular surveys in 36 major markets to support decision-making for enterprises [1] Group 2: In-Depth Layout Phase - Mintel leverages local research to identify consumer pain points and utilizes its global cross-category insights platform to enhance marketing efforts [2] - The global new product database collects vast amounts of fast-moving consumer goods data monthly, while Mintel's generative AI tool, Spark, provides innovative product concepts to reduce trial-and-error costs for companies [2] Group 3: Future Empowerment Phase - Mintel customizes comprehensive innovation solutions based on brand needs and local market trends [2] - The company conducts in-depth research on category market size, competitive landscape, and consumption trends to assist brands in expanding into overseas markets [2] - Mintel aims to leverage its extensive industry experience and cutting-edge technology to help Chinese enterprises become leaders in the global market [2]