Group 1 - The core viewpoint of the articles emphasizes the importance of optimizing cultural products and services to expand service consumption, as highlighted by the recent policy measures issued by the Ministry of Commerce and other departments [1] - The promotion of cultural IPs, such as the Yingge culture in Puning and the Princess Wencheng performance in Lhasa, showcases how local cultural elements can enhance tourism and consumer engagement [2][3] - The integration of traditional culture into modern commercial spaces, like the Dongmen Pedestrian Street in Shenzhen, reflects a trend of revitalizing cultural consumption through innovative experiences and activities [4][5] Group 2 - The development of cultural IPs has effectively driven local consumption and economic growth, with examples from Puning and Lhasa demonstrating the positive impact on surrounding businesses [6] - Experts suggest that a deep exploration of traditional cultural content and the creation of a diverse product and service matrix centered around cultural IPs are essential for maximizing market value [7] - The need for a professional and compliant IP licensing system, along with innovative marketing strategies, is crucial for the sustainable growth of cultural consumption [7]