Group 1 - The core viewpoint of the articles emphasizes the importance of optimizing cultural products and services to expand service consumption, as highlighted by the recent policy measures issued by the Ministry of Commerce and other departments [1] - The promotion of cultural IPs, such as the Yingge culture in Puning and the Princess Wencheng performance in Lhasa, showcases how local cultural elements can enhance tourism and consumer engagement [2][3] - The integration of traditional culture into modern commercial spaces, like the Dongmen Pedestrian Street in Shenzhen, reflects a trend of revitalizing cultural consumption through innovative experiences and activities [4][5] Group 2 - The development of cultural IPs has effectively driven local consumption and economic growth, with examples from Puning and Lhasa demonstrating the positive impact on surrounding businesses [6] - Experts suggest that a deep exploration of traditional cultural content and the creation of a diverse product and service matrix centered around cultural IPs are essential for maximizing market value [7] - The need for a professional and compliant IP licensing system, along with innovative marketing strategies, is crucial for the sustainable growth of cultural consumption [7]

Core Insights - Chinese brands are evolving towards deeper cultural engagement and emotional resonance, moving from mere scale expansion to a focus on brand value and identity [1] - The rise of traditional culture in branding is becoming a significant trend, with nearly 79% of young consumers indicating that products incorporating national cultural elements enhance their purchase intent [1][2] Group 1: Cultural Empowerment in Branding - Traditional culture is being revitalized and integrated into various consumer scenarios, with brands leveraging cultural heritage to enhance their market presence [2][4] - The success of the film "Nezha: Birth of the Demon Child" has led to a surge in brand collaborations, with its IP licensing fees increasing from 5 million to 9 million yuan, and over 20 brands engaging in cross-industry partnerships [3][4] - Brands like Mengniu Dairy have effectively utilized cultural IPs, creating promotional content that resonates with consumers and aligns with their brand values [5] Group 2: Traditional Culture as a Brand Asset - Traditional cultural IPs are becoming valuable assets for various industries, particularly in the liquor sector, where companies like Shede Liquor are launching themed products based on cultural figures [9] - The integration of traditional culture into branding is seen as a way to establish emotional connections with consumers, enhancing brand differentiation [10][12] - Companies are increasingly emphasizing their historical and cultural heritage in marketing strategies, with brands like Wuliangye and Luzhou Laojiao highlighting their traditional brewing techniques and historical significance [12][17] Group 3: Experiential and Digital Integration - Retailers like Wangfujing are creating immersive cultural experiences, such as the "Yiyun Dunhuang Digital Museum," to engage consumers and enhance the shopping experience [18][19] - The blending of cultural elements with consumer experiences is seen as a pathway for brands to elevate their market positioning and foster emotional connections with customers [20][21] - The approach involves not just superficial integration of cultural elements but a deeper alignment with the brand's core values and identity [20]