Core Viewpoint - The article emphasizes the importance of optimizing cultural products and services to enhance service consumption, which is crucial for economic development and improving people's livelihoods [1][2]. Group 1: Cultural IP and Local Identity - Cultural IP, such as the "Yingge" dance from Puning, has become a significant local identity, attracting both domestic and international attention [4][5]. - The Yingge Cultural Theater has achieved an average occupancy rate of 80% during the recent holiday period, indicating strong local engagement and interest in cultural performances [5]. - The "Wencheng Princess" theater in Tibet has also gained popularity, with a 30% year-on-year increase in visitor numbers during the holiday period, showcasing the potential of cultural IP in driving tourism [6]. Group 2: New Cultural Consumption Scenes - Various regions are creating new cultural consumption scenes that reflect local characteristics, such as the East Gate Pedestrian Street in Shenzhen, which combines shopping with cultural experiences [8][9]. - The East Gate Pedestrian Street is undergoing a transformation that emphasizes historical preservation while catering to younger consumers, integrating elements like immersive performances to enhance the shopping experience [9]. Group 3: Economic Impact of Cultural IP - The development of cultural IP has effectively stimulated local consumption and economic growth, as seen in Puning, where visitors engage in dining and accommodation spending alongside cultural activities [11]. - The "Wencheng Princess" theater has successfully integrated cultural content with tourism, creating a positive cycle of consumption that benefits surrounding commercial areas [11]. Group 4: Recommendations for Cultural IP Development - Experts suggest a deep exploration and transformation of traditional cultural content to establish market value, alongside creating a diverse ecosystem centered around cultural IP [12]. - There is a call for the development of culturally rich products and services, including the integration of traditional cultural IP into various entertainment mediums to enhance cultural influence [12].

Group 1 - The core viewpoint of the articles emphasizes the importance of optimizing cultural products and services to expand service consumption, as highlighted by the recent policy measures issued by the Ministry of Commerce and other departments [1] - The promotion of cultural IPs, such as the Yingge culture in Puning and the Princess Wencheng performance in Lhasa, showcases how local cultural elements can enhance tourism and consumer engagement [2][3] - The integration of traditional culture into modern commercial spaces, like the Dongmen Pedestrian Street in Shenzhen, reflects a trend of revitalizing cultural consumption through innovative experiences and activities [4][5] Group 2 - The development of cultural IPs has effectively driven local consumption and economic growth, with examples from Puning and Lhasa demonstrating the positive impact on surrounding businesses [6] - Experts suggest that a deep exploration of traditional cultural content and the creation of a diverse product and service matrix centered around cultural IPs are essential for maximizing market value [7] - The need for a professional and compliant IP licensing system, along with innovative marketing strategies, is crucial for the sustainable growth of cultural consumption [7]