Core Insights - The article discusses the journey of Naveen Rao and his team from founding Nervana Systems to their new venture, Unconventional, highlighting the evolution of the AI hardware market and the challenges faced by startups in this space [1][30]. Group 1: Founding of Nervana Systems - In 2014, the founders of Nervana, including Naveen Rao, Amir Khosrowshahi, and Arjun Bansal, recognized the potential of deep learning and aimed to address the hardware limitations in AI processing [2][3]. - The team, all with backgrounds in neuroscience, was motivated by a fascination with intelligent machines and aimed to design specialized chips for machine learning [4][7]. Group 2: Acquisition by Intel - In 2016, Intel acquired Nervana for approximately $350 million to strengthen its position in the deep learning chip market, which was being dominated by NVIDIA [10][11]. - Following the acquisition, Rao led Intel's AI platform division, where they developed the Nervana NNP series of chips aimed at competing with NVIDIA's offerings [13][15]. Group 3: Challenges and Setbacks - Despite initial success, Intel announced in 2020 that it would cease development of the Nervana chips in favor of the technology acquired from Habana Labs, which posed a direct competition to Nervana's products [21][22]. - The performance of Habana's chips significantly outperformed Nervana's, leading to doubts about the future of Nervana within Intel's product lineup [19][21]. Group 4: Launch of Unconventional - After leaving Intel, Rao founded Unconventional, aiming to raise $1 billion with a target valuation of $5 billion, significantly higher than Nervana's previous valuation [26][30]. - Unconventional seeks to rethink the foundations of computing, potentially leveraging neuromorphic computing principles to create more efficient AI hardware [27][28]. Group 5: Market Dynamics - The AI hardware market has dramatically changed since 2014, with NVIDIA's market cap soaring to over $4 trillion and a surge in competition from both established companies and new startups [30][31]. - The current landscape presents both opportunities and challenges for new entrants like Unconventional, including the need to compete against NVIDIA's established ecosystem and address customer inertia [31][32].