Core Viewpoint - ECM (Extracellular Matrix) is essential for complex life and civilization, as emphasized by Zhao Yan, Chairman of Huaxi Group and Huaxi Bio [3][4]. Group 1: Strategic Initiatives - Huaxi Bio's core brand, Runbaiyan, has named two venues, "Beijing Wukesong" and "Chongqing Yudong," as "Huaxi Bio·Runbaiyan ECM Center," marking a significant branding milestone [5][8]. - This initiative represents a shift from mere brand exposure to a scientific narrative, integrating ECM into urban settings to reflect the concept of "life converging here, civilization being born" [8][9]. - The ECM strategy is a pioneering move that combines research and practical applications, positioning Huaxi Bio as a leader in the anti-aging sector [8][9]. Group 2: Understanding ECM - ECM is a dynamic network composed of components like hyaluronic acid (HA), collagen, and elastin, playing a crucial role in skin development and regeneration [9][10]. - It serves as a mechanical scaffold for skin cells, facilitating growth and providing essential nutrients and support [10]. - ECM also acts as a signaling hub, regulating cell behavior and maintaining normal bodily functions [10][11]. Group 3: Research and Development - ECM has been recognized as a key factor in aging, with recent studies highlighting its role in cellular communication and regeneration [13][14]. - Huaxi Bio has been at the forefront of ECM research, focusing on the potential of HA in anti-aging applications [20][21]. - The company has developed various molecular weights of HA, establishing a solid foundation for ECM regulation [21][23]. Group 4: Market Positioning - The dual venue naming strategy enhances Huaxi Bio's brand visibility and positions Runbaiyan as a pioneer in the anti-aging market [18][39]. - This approach aligns with the "smiling curve" theory, indicating a transition from technological leadership to brand value enhancement [30][32]. - The initiative aims to educate the market about ECM, improving brand perception and establishing Runbaiyan as a scientific leader in the beauty industry [39][40].