Core Insights - The company achieved a revenue of 5.663 billion yuan in H1 2025, representing a year-on-year increase of 41.2%, and a net profit attributable to shareholders of 1.625 billion yuan, up 121.5% year-on-year [1] - The company has accelerated its store opening pace, surpassing 10,000 stores, with a total of 11,179 stores by the end of H1 2025, netting an increase of 1,265 stores [2] - The gross profit margin for H1 2025 was 31.5%, with a year-on-year decrease of 0.1 percentage points, influenced by increased sales of low-margin coffee machines [3] - The company benefited from a "takeout war" initiated by major e-commerce platforms, significantly boosting demand for its tea products [4] - The company is actively expanding its coffee product line, leveraging its supply chain and operational capabilities to introduce high-value coffee products [4] Financial Performance - H1 2025 total GMV reached 14.094 billion yuan, a year-on-year increase of 34.3%, with a cup sales volume of 817 million cups, up 30.1% year-on-year [1] - The average GMV per store was 1.37 million yuan, reflecting a year-on-year growth of 20.6% [1] - The operating profit margin improved by 1.6 percentage points to 23.7% due to enhanced cost efficiency [3] Store Expansion and Franchise Growth - The company opened 1,570 new stores and closed 305, resulting in a net increase of 1,265 stores in H1 2025 [2] - The number of franchisees reached 5,875, with a net increase of 1,007 franchisees in H1 2025 [2] Market Trends and Strategic Initiatives - The company is experiencing a strong recovery in the ready-to-drink tea market, which has contributed to its rapid store expansion [2] - The introduction of promotional activities and new coffee products is expected to enhance customer engagement and drive sales growth [4] - The company plans to consider overseas expansion in the future, indicating a long-term growth strategy [5]