Core Insights - The chairman of Jiajia Pet Group, Cui Jia, shared insights on the pet industry's globalization strategy, emphasizing that "Global South markets are akin to the Chinese market" and highlighting the need for a dual approach of "passion + system" to tap into emerging markets [2][4] Group 1: Market Dynamics - Despite challenges such as geopolitical conflicts and economic fluctuations, the "Global South" shows strong growth potential, with the International Monetary Fund (IMF) projecting that by 2024, economies in the "Global South" will account for over 40% of the global economy, continuing to lead in growth rates [2] - As a key member of the "Global South," China is contributing to the development of emerging markets through mechanisms like BRICS cooperation [2] Group 2: Company Strategy - Jiajia Pet Group emphasizes that internationalization must be built on local capabilities, and the rise of the "Global South" presents significant opportunities for the pet industry due to similar consumption upgrade paths as seen in the Chinese market [4] - The company has developed unique advantages over more than a decade through three core capabilities: transparent supply chain, talent cultivation, and product innovation [4] Group 3: Operational Initiatives - The company is constructing a new factory in Xuzhou, covering 200 acres with an investment exceeding 1.3 billion yuan, aimed at establishing a world-class benchmark factory for pet food with top-tier intelligent production lines [5] - Jiajia Pet has initiated a unique "100 CEO Cultivation Program" to build an international team based on self-drive, reflection, learning ability, and love for pets, referred to as the "three abilities and one love" standard [5] - The company has created a complete brand matrix with core brands like Blue's, Crazy Dog, and Zhaoyue, focusing on technological innovation and scientific feeding, collaborating with domestic and international research experts to develop differentiated products [5] Group 4: Industry Perspective - The essence of the pet industry is to convey love and companionship, which is a universal language [5] - Unlike mature markets, the "Global South market" places greater emphasis on product practicality and cost-effectiveness, which aligns with the strengths of Chinese enterprises [5] - Jiajia Pet Group aims to become a leading Chinese pet food enterprise by empowering the industry through "scientific research technology + forward-looking concepts," promoting the internationalization of Chinese pet brands, and fulfilling its mission of "creating a harmonious life for humans and pets" [5]