Summary of Pet Industry Conference Call Industry Overview - The pet industry is experiencing significant growth, particularly in the brands under Jiajia Pet, such as Blue and Crazy Dog, which have seen annual growth rates of 200%-300% since the end of 2022 [1][2] - In the first nine months of 2025, Crazy Dog's sales reached approximately 1.5 billion yuan, while Blue's sales were between 1.2 to 1.4 billion yuan, achieving about 80% of their annual targets [1][2] - The overall expected growth rate for the year is around 70%, indicating strong momentum in the market [1] Key Points on Jiajia Pet - Jiajia Pet achieved profitability for the first time in 2023, following significant investments and platform development supported by Unicharm, which invested 1 billion yuan [1][4] - The company aims for revenue targets of 4 billion yuan by 2026 and 10 billion yuan by 2032, prioritizing revenue growth over profit in a competitive market [1][5] - Marketing expenditures are expected to exceed budgets to meet these ambitious revenue goals, despite high competition and costs [1][5] Competitive Landscape - Mid-tier pet brands, such as Gao Ye Jia, are facing increased marketing costs and pressure from platform investments, leading to a strategic focus on specific platforms rather than broad market expansion [1][6] - Brands that fail to meet new revenue targets may face significant pressure on both revenue and profits, potentially leading to acquisitions or market exit [1][7] - Poor management, including supply chain issues and ineffective reforms, are significant challenges for brands like Afei and Bati [1][8] Market Dynamics - New imported pet food brands struggle to establish themselves in the Chinese market due to a lack of differentiation and brand recognition, while domestic brands are favored for their quality and cost-effectiveness [2][9] - Jiajia Pet's online sales account for approximately 70% of total sales, with offline sales at about 30%, reflecting a strong focus on online channels [2][10] - Leading companies like Guai Bao are reducing the number of distribution clients to concentrate resources on flagship and large specialty stores, enhancing growth speed and simplifying management [2][11] Future Trends - The pet industry is expected to continue its online dominance, although niche markets in offline sales remain viable for smaller brands [2][14] - Successful main products rely on strong supply chain management, R&D capabilities, and effective channel marketing [2][17] - The core barriers to success for leading brands include maintaining high-quality standards and adapting to consumer needs while managing marketing and operational challenges [2][18] Challenges for Domestic Brands - Domestic pet brands face challenges in brand operation and market competition, with many struggling to enhance brand influence despite acquisitions and expansions [2][20] - The differences in pet ownership concepts between domestic and international markets may evolve as consumers become more quality-conscious [2][22] Conclusion - The pet industry is poised for continued growth, driven by strong brand performance and strategic marketing efforts. However, challenges remain for mid-tier brands and new entrants, necessitating effective management and resource allocation to thrive in a competitive landscape.

Core Insights - The chairman of Jiajia Pet Group, Cui Jia, shared insights on the pet industry's globalization strategy, emphasizing that "Global South markets are akin to the Chinese market" and highlighting the need for a dual approach of "passion + system" to tap into emerging markets [2][4] Group 1: Market Dynamics - Despite challenges such as geopolitical conflicts and economic fluctuations, the "Global South" shows strong growth potential, with the International Monetary Fund (IMF) projecting that by 2024, economies in the "Global South" will account for over 40% of the global economy, continuing to lead in growth rates [2] - As a key member of the "Global South," China is contributing to the development of emerging markets through mechanisms like BRICS cooperation [2] Group 2: Company Strategy - Jiajia Pet Group emphasizes that internationalization must be built on local capabilities, and the rise of the "Global South" presents significant opportunities for the pet industry due to similar consumption upgrade paths as seen in the Chinese market [4] - The company has developed unique advantages over more than a decade through three core capabilities: transparent supply chain, talent cultivation, and product innovation [4] Group 3: Operational Initiatives - The company is constructing a new factory in Xuzhou, covering 200 acres with an investment exceeding 1.3 billion yuan, aimed at establishing a world-class benchmark factory for pet food with top-tier intelligent production lines [5] - Jiajia Pet has initiated a unique "100 CEO Cultivation Program" to build an international team based on self-drive, reflection, learning ability, and love for pets, referred to as the "three abilities and one love" standard [5] - The company has created a complete brand matrix with core brands like Blue's, Crazy Dog, and Zhaoyue, focusing on technological innovation and scientific feeding, collaborating with domestic and international research experts to develop differentiated products [5] Group 4: Industry Perspective - The essence of the pet industry is to convey love and companionship, which is a universal language [5] - Unlike mature markets, the "Global South market" places greater emphasis on product practicality and cost-effectiveness, which aligns with the strengths of Chinese enterprises [5] - Jiajia Pet Group aims to become a leading Chinese pet food enterprise by empowering the industry through "scientific research technology + forward-looking concepts," promoting the internationalization of Chinese pet brands, and fulfilling its mission of "creating a harmonious life for humans and pets" [5]