Core Viewpoint - The event in Chengdu showcased the upgraded Maotai Prince Wine (Sauce Aroma Classic), emphasizing quality and cultural heritage while celebrating the spirit of perseverance [3][25]. Group 1: Product Launch and Features - The Maotai Prince Wine (Sauce Aroma Classic) was relaunched on May 26, 2025, at a tasting event attended by industry leaders and media representatives [3]. - Since its inception in 1999, the product has been centered around the brand ethos of "Honoring the Strivers," appealing to consumers' life journeys [7]. - The new version retains the classic brewing techniques while enhancing quality and experience, featuring a rich and delicate flavor profile [9][15]. - The bottle design is inspired by "sesame shells," symbolizing growth and prosperity, with a refined texture that reflects an elegant demeanor [9]. Group 2: Aesthetic and Cultural Elements - The color scheme includes "Elegant Sauce Color" complemented by bronze and gold accents, showcasing Eastern aesthetic charm [11]. - The packaging incorporates original hand-drawn motifs symbolizing good fortune and longevity, reinforcing the message of "Sauce Aroma Spreading to Every Home" [11][22]. Group 3: Market Strategy and Future Outlook - The company aims to establish Maotai Prince as a significant product within the Maotai Sauce Aroma portfolio, targeting a market value of 10 billion in the next two years [18]. - The collaboration with Chengdu Wealth World focuses on integrating supply chain capabilities to enhance brand culture and user engagement [20]. - The Maotai Prince Wine (Sauce Aroma Classic) won the "Qingzhao Award" in March 2025, highlighting its quality and innovation in the industry [22]. - The brand is set to embrace the mass consumer market with a renewed approach, aligning with the "Maotai Sauce Aroma, Shared by All" strategy [23].