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农夫山泉2024年营收429亿元 茶饮反超水类产品成第一大收入来源
Mei Ri Jing Ji Xin Wen· 2025-03-25 15:33
Core Insights - Nongfu Spring reported a total revenue of 42.9 billion yuan for 2024, a year-on-year increase of 0.5%, with a net profit of 12.123 billion yuan, also up by 0.4% [1] - The company's first major revenue source shifted from water products to ready-to-drink tea products, which generated 16.745 billion yuan in revenue, accounting for 39% of total revenue, while water products generated 15.952 billion yuan, making up 37.2% [1][2] - Chairman Zhong Shanshan highlighted that the company faced organized and prolonged attacks on its brand image in 2024, which tested its reputation but ultimately reaffirmed the quality of its water sources and products [1] Revenue Structure - In 2023, water products were the largest revenue source at 20.262 billion yuan, but in 2024, ready-to-drink tea products surpassed this with 16.745 billion yuan [1] - The ready-to-drink tea segment includes brands like Dongfang Shuye and Chawu, which have seen significant growth due to rising health-conscious consumer demand [2] - The ready-to-drink tea market is experiencing strong growth, with Dongfang Shuye's sales increasing by over 90% year-on-year in the first half of 2024 [2] Strategic Developments - Nongfu Spring is investing in water source development, with the addition of a new water source in Huangshan and six other projects being advanced nationwide in 2024 [2] - The company aims to become a world-class international enterprise, exploring overseas market opportunities and leveraging China's biodiversity to introduce more health products globally [2]