Core Insights - The company reported a positive turning point in overall performance for the first half of 2025, with steady improvement in terminal store performance [1] - The average daily GMV per store in the second quarter reached the highest level in nearly a year, increasing approximately 15% compared to the first quarter [1] - New product sales accounted for 28% of total sales in the second quarter, indicating a significant improvement in the effectiveness of new product launches [1] - The company plans to enhance its global brand influence through various business models, including key accounts, joint ventures, and national agents, while establishing benchmark stores and flagship stores in different countries [1]

Core Viewpoint - The company, Cha Bai Dao (2555.HK), reported a positive turning point in overall performance for the first half of 2025, driven by continuous optimization of its store network and improved store performance [1] Group 1: Financial Performance - In Q2, the average daily GMV per store reached its highest level in nearly a year, with a quarter-on-quarter increase of approximately 15% compared to Q1 [1] Group 2: Product Development - The company focuses on consumer and market trend changes, ensuring efficient product rollout through a mature supply chain collaboration system [1] - In Q2, new product sales accounted for 28% of total sales volume, indicating a significant improvement in the effectiveness of new product launches [1] Group 3: International Expansion - The company plans to establish various business models, including KA, joint ventures, and national agents, to enhance its global brand influence [1] - Strategies include creating benchmark stores and national flagship stores to steadily increase brand visibility worldwide [1]