Core Insights - The 56th National Medicinal Materials and Pharmaceuticals Trade Fair in Jiangxi Zhangshu showcases innovative "Traditional Chinese Medicine +" products, attracting attention from the younger generation [1][3] - Student teams from medical colleges are developing cosmetics like lipsticks and balms using traditional Chinese medicinal ingredients, merging health benefits with modern aesthetics [3][5] - The event highlights a cultural shift towards integrating traditional Chinese medicine with contemporary lifestyle products, making wellness more accessible and appealing to younger consumers [5] Group 1: Product Innovations - A variety of products featuring traditional Chinese medicinal ingredients, such as herbal lipsticks and snacks, are being showcased, appealing to both health-conscious consumers and beauty enthusiasts [1][3] - The use of ingredients like Ze Xie and Jiang Xiang Ruo in lipsticks demonstrates a blend of traditional medicine with modern beauty standards [3] - "Ready-to-eat" medicinal snacks challenge the perception of traditional medicine being unpalatable, promoting a more enjoyable approach to health [3] Group 2: Cultural Integration - The event features a blend of traditional cultural activities and modern technology, including AI consultations and digital health assessments, promoting a deeper integration of traditional Chinese medicine with modern practices [5] - The introduction of herbal cocktails by young bar owners illustrates a creative fusion of traditional ingredients with contemporary drinking culture, aiming to attract a younger audience [5] - The use of immersive experiences, such as light shows and holographic projections, enhances the appeal of traditional Chinese medicine to the Z generation, revitalizing its image [5]