"对传统配方的现代诠释是福瑞达药食同源产品的鲜明特点。"明仁福瑞达副总经理刘杰向记者介绍，黄芪陈皮水配方源自宋代《太平惠民和剂局方》，乌 梅洛神水则契合《本草纲目》中"夏食酸以收之"的养生之道。在汲取中药智慧的基础上，产品更有现代科技元素加持：采用无菌冷灌、瞬时灭菌与0.2微 米过滤技术，确保草本精华活性；黄芪陈皮水添加福瑞达8万—20万小分子量透明质酸，可使肠道形成保护膜并为肌肤补充水分。中药精华与现代科技双 重加持，成就福瑞达抢抓"国潮养生"机遇的底气。 聚力共建"药食同源"产业链 记者了解到，除上述两款产品外，福瑞达还创新推出红参阿胶饮、金菊清压片糖果、多味谷物棒等多款"轻养生"产品，形成了丰富的药食同源产品矩阵。 近日，山东福瑞达医药集团（以下简称"福瑞达"）推出的两款产品黄芪陈皮水、乌梅洛神水在银座集团旗下多家超市上市，掀起"轻养生"消费热潮。 作为山东省"十强"产业集群（医养健康领域）领军企业，福瑞达近年来深度挖掘自身产学研一体化优势，特别是中药领域先进技术优势，聚力做强药食同 源产业链，引领"国潮养生"新风尚。 抢抓"国潮养生"机遇 当前，随着大健康时代的到来及政策红利的不断释放，饮食养生行业焕 ...

Core Insights - Traditional health supplements are experiencing rapid growth, with categories like bird's nest drinks, honey, and health teas seeing significant increases in sales [1] - The market share for bird's nest stands at 26.1%, followed by health teas at 22.4% and ginseng products at 13.9% [1] - The growth in health supplement consumption is closely linked to increasing consumer focus on health and wellness [1] Group 1 - The demand for traditional health supplements is becoming more diverse, with a broader age range of consumers [1] - Younger consumers, particularly those aged 25 and below, show a remarkable year-on-year sales growth of 94%, indicating a rising acceptance of health supplements among the youth [1] - This trend is injecting new energy into the health supplement market and creating new opportunities for related businesses [1] Group 2 - The transformation of health supplements from seasonal gifts to everyday consumer products reflects industry upgrades and is closely tied to the influence of e-commerce platforms [2] - Innovations in breeding and cultivation techniques have made previously expensive health ingredients more accessible to the general public [2] - E-commerce platforms enhance consumer experience through big data analysis, targeted marketing, and convenient shopping options, contributing to the evolution of traditional health supplement consumption [2]

Core Insights - The 56th National Medicinal Materials and Pharmaceuticals Trade Fair in Jiangxi Zhangshu showcases innovative "Traditional Chinese Medicine +" products, attracting attention from the younger generation [1][3] - Student teams from medical colleges are developing cosmetics like lipsticks and balms using traditional Chinese medicinal ingredients, merging health benefits with modern aesthetics [3][5] - The event highlights a cultural shift towards integrating traditional Chinese medicine with contemporary lifestyle products, making wellness more accessible and appealing to younger consumers [5] Group 1: Product Innovations - A variety of products featuring traditional Chinese medicinal ingredients, such as herbal lipsticks and snacks, are being showcased, appealing to both health-conscious consumers and beauty enthusiasts [1][3] - The use of ingredients like Ze Xie and Jiang Xiang Ruo in lipsticks demonstrates a blend of traditional medicine with modern beauty standards [3] - "Ready-to-eat" medicinal snacks challenge the perception of traditional medicine being unpalatable, promoting a more enjoyable approach to health [3] Group 2: Cultural Integration - The event features a blend of traditional cultural activities and modern technology, including AI consultations and digital health assessments, promoting a deeper integration of traditional Chinese medicine with modern practices [5] - The introduction of herbal cocktails by young bar owners illustrates a creative fusion of traditional ingredients with contemporary drinking culture, aiming to attract a younger audience [5] - The use of immersive experiences, such as light shows and holographic projections, enhances the appeal of traditional Chinese medicine to the Z generation, revitalizing its image [5]

Core Viewpoint - The article highlights the emergence of a "weight management economy" driven by national health policies, consumer upgrades, and technological innovations, with a focus on the "Weight Management Year" initiative launched during the 2023 Two Sessions, aiming to address obesity as a public health issue and create a trillion-level market across various sectors [4][5]. Group 1: Health Crisis to Economic Opportunity - The obesity issue in China is severe, with over 50% of adults classified as overweight or obese, projected to rise to 70.5% by 2030, leading to significant healthcare costs [6]. - The "Weight Management Year" initiative represents a strategic shift from treatment to prevention, aiming to reduce healthcare burdens and improve national health levels [6]. Group 2: Industry Opportunities - National policies are transitioning from "treating diseases" to "preventing diseases," fostering a diverse ecosystem in the weight management economy [7]. - The release of tailored dietary guidelines and the integration of medical and health services are creating new business models in personalized dining and weight management clinics [7]. Group 3: Five Key Consumption Upgrades - **Healthcare**: The pharmaceutical sector is seeing a surge in interest in weight loss medications, with GLP-1 drugs like Semaglutide gaining attention, and over 20 companies are developing similar products [8]. - **Smart Health Devices**: The market for wearable devices is booming, with a 19.3% year-on-year increase in shipments, making China the largest market globally [9]. - **Sports Consumption**: The outdoor sports sector is thriving, with a 51.86% increase in the number of outdoor sports merchants by the end of 2024 [10]. - **Healthy Eating**: The shift towards health-conscious eating is evident, with brands launching low-calorie and functional foods to meet diverse consumer needs [11]. - **Sleep Economy**: Products aimed at improving sleep quality are gaining popularity, reflecting a broader trend in health and wellness [12]. Group 4: Scientific, Personalized, and Experiential Upgrades - The integration of AI and smart devices is transforming weight management into a data-driven, personalized experience, enhancing user engagement through gamification [13]. - The Z generation is reshaping the industry by prioritizing interactive and enjoyable experiences over traditional weight loss methods, leading to a shift in consumer expectations [14]. Group 5: Economic Insights from Weight Management - The health management sector is evolving into a trillion-dollar market, driven by technological advancements and consumer demand for personalized health solutions [15]. - Smart health devices are becoming critical data entry points for health management, with significant sales growth and user engagement [16]. - The fusion of the metaverse and health management is creating new consumer experiences, while social media platforms are driving community engagement in weight management [17]. - The new generation of consumers values aesthetics and cultural relevance in health products, indicating a shift towards lifestyle branding in the weight management sector [18].