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小草莓如何做成百亿大产业?安徽这座小城给出答案
Zhong Guo Xin Wen Wang· 2026-02-03 00:03
Core Viewpoint - The strawberry industry in Changfeng County, Hefei City, Anhui Province has transformed from a small-scale operation to a major industry with an annual output value exceeding 11 billion yuan, driven by diversification in strawberry varieties and modern agricultural practices [3][11]. Industry Development - Changfeng County has evolved into the leading county for facility strawberry production in China, with a significant increase in annual output value to over 11 billion yuan [3]. - The local government and associations have actively promoted the introduction and demonstration of multiple new strawberry varieties, moving away from reliance on the single "Hongyan" variety [9][11]. Variety Diversification - The introduction of various strawberry varieties such as "Bai Xue Gong Zhu," "Fen Yu," and "Hei Zhen Zhu" has enhanced consumer interest and market demand for diverse experiences [5][7]. - Farmers have shifted from focusing solely on "Hongyan" to cultivating seven to eight different varieties, leading to improved economic benefits through staggered harvesting and sales [7][11]. Technological Advancements - The strawberry cultivation process has become more technical, utilizing modern irrigation methods like drip irrigation and integrated water and fertilizer systems, which enhance water efficiency and fruit quality [15]. - The development of a "Smart Strawberry" big data platform has enabled precise management of strawberry growth through IoT monitoring, pest identification, and nutrient control [17]. Market Expansion - The value of strawberries in Changfeng is no longer limited to fresh fruit sales; new sales models such as e-commerce, community group buying, and direct supply have emerged, with online sales expected to reach 5 million orders this year [18]. - The number of enterprises with export qualifications has increased from two to ten, targeting markets in Southeast Asia, the Middle East, Japan, and South Korea [18]. Value-Added Products - The establishment of strawberry deep processing enterprises has led to the creation of products like strawberry jam, wine, and dried strawberries, enriching market options [20]. - The integration of strawberries with cultural and tourism initiatives has resulted in events like strawberry festivals and themed accommodations, attracting over 4 million tourists annually and generating nearly 500 million yuan in tourism revenue [20]. Community and Economic Impact - The formation of a strawberry industrial alliance has fostered over 80,000 industry participants, including leading enterprises and cooperative models, addressing financing challenges through innovative financial products [24]. - Initiatives such as "entrepreneurial mentors + incubation bases" have supported returning youth and college students, cultivating over 10,000 skilled growers and engaging more than 180,000 people in the strawberry industry [24].
【江淮观察】这个皖北小镇草莓产业真“甜”!
Xin Lang Cai Jing· 2026-01-13 20:54
Core Viewpoint - Wencheng Town has successfully developed its strawberry industry, becoming a national agricultural strong town with an annual output value exceeding 1 billion yuan, benefiting local farmers and creating a sustainable economic cycle [1][6]. Group 1: Industry Overview - Wencheng Town, known as "the first strawberry town in northern Anhui," has nearly 30,000 acres of strawberry cultivation, with a daily purchase of over 6,000 kilograms to meet national demand [1][3]. - The town has been recognized as a national agricultural strong town and has received dual certification for "Wencheng Strawberry" as a national green food and geographical indication product [1]. - The strawberry industry employs nearly 10,000 people, contributing to a stable income for local villagers and enhancing rural vitality [1][6]. Group 2: Historical Development - The strawberry cultivation in Wencheng began with a local farmer, Liu Yingchun, who introduced strawberry farming from Zhejiang in the 1980s, leading to a significant increase in local cultivation [3][4]. - Over the decades, the area has transformed from a few acres to a thriving industry, with the current annual output value exceeding 1 billion yuan [1][6]. Group 3: Competitive Advantages - Wencheng's unique natural conditions, including fertile soil and proximity to a large labor pool in the city of Fuyang, provide a competitive edge for strawberry cultivation [5]. - The town has developed a skilled workforce in strawberry farming, allowing for stable incomes comparable to those from migrant work [6]. Group 4: Innovation and Technology - The town has obtained 78 patents related to strawberry cultivation, showcasing its commitment to innovation [1][11]. - New cultivation techniques, such as cold treatment for seedlings, have been introduced to enhance early harvests and improve market competitiveness [7][9]. Group 5: Market Strategy - Wencheng Town is focusing on differentiating its strawberry varieties to avoid market saturation, with early-maturing varieties like "Tianxian Zui" being prioritized [7][10]. - The local government is collaborating with research institutions to develop and promote various strawberry varieties, enhancing the overall quality and marketability [8][10]. Group 6: Future Development - The town aims to expand its strawberry industry by integrating production, processing, and branding, transitioning from merely selling products to establishing a strong brand presence [11]. - Plans include enhancing the entire strawberry supply chain, from seedling development to deep processing, to create a modern agricultural industry [11].