Core Insights - The "Rural Tourism and Shopping" event in Anhui Province attracted 57,400 visitors and generated direct cultural and tourism-related consumption of 4.76 million yuan [1] Group 1: Event Overview - The event took place from February 6 to 8, 2026, in Changfeng County, Hefei City [1] - It featured local specialties such as strawberries, beef soup, and chicken, allowing visitors to purchase Anhui's traditional goods in one location [1] Group 2: Sales and Marketing Strategies - Various local products saw high sales, with multiple restocks due to demand [1] - Online influencers conducted live-streaming sales, enhancing the sales channels for local products and expanding their market reach [1] Group 3: Additional Activities and Promotions - The event included displays of new energy vehicles, smart tourism services, and financial support initiatives, creating a festive atmosphere [1] - Changfeng County released a New Year shopping guide that integrated leisure activities, local cuisine, and boutique accommodations to enhance the tourism experience [1] - A series of cultural activities, including opera performances and village spring festivals, are planned to continue the festive spirit during the Spring Festival [1] Group 4: Organizers - The event was co-hosted by multiple government bodies, including the Anhui Provincial Department of Culture and Tourism, the Anhui Provincial Department of Commerce, and the Hefei Municipal Government [1]

Core Insights - The strawberry industry in Changfeng County, Anhui, is thriving, with a total planting area of 210,000 acres and an annual production of 360,000 tons, benefiting 360,000 farmers [4][5] - The industry has created significant employment opportunities, with 180,000 people involved in various roles, including farming, sorting, and logistics [4][5] - The total output value of the strawberry industry chain in Changfeng County exceeds 11.76 billion yuan, indicating strong economic impact [5] Group 1: Employment and Economic Impact - The Changfeng strawberry farm generates over 3 million yuan in annual sales, employing local villagers and providing them with higher-than-market prices for their produce [1] - The logistics and processing sectors are also expanding, with a daily average of 2,800 strawberry packages being shipped, reflecting a 12% year-on-year increase [4] - The deep processing of strawberries, including products like strawberry cakes and wines, contributes an annual output value of 250 million yuan [4] Group 2: Community and Youth Engagement - The collaboration between young people and farmers in logistics and e-commerce is enhancing the efficiency of agricultural product distribution, benefiting over 6,400 farmers [4] - The development of leisure tourism related to strawberries attracts 4 million visitors annually, generating 500 million yuan in revenue [4] - The overall employment-driven initiatives in Anhui include the establishment of 43 youth entrepreneurship parks and 166 returnee worker entrepreneurship parks, creating 470,000 jobs [7]

新华社合肥2月3日电 题：一颗草莓背后的产业就业协同 新华社记者张晓洁、赵金正 安徽长丰，正值草莓收获季。 长丰县草莓协会会长侯纯旺介绍，长丰县还推出草莓蛋糕、草莓酒等深加工产品，每年草莓精深加工产值2.5亿元。同时，发展草莓休闲旅游 业，年接待游客400万人次，年营业收入达5亿元。目前长丰草莓全产业链总产值超117.6亿元，就业带动能力不断增强。 一颗草莓，从采摘、分拣到物流、加工、农文旅结合，无不体现产业发展与就业促进的协调联动。 长丰县堂志家庭农场60亩草莓地里，一颗颗红透了的果实掩映在绿叶中，散发出阵阵甜香。农场总经理阮程程带着10多名村民，忙着采摘鲜 果，完成当日销售订单。 "订单一个接一个，忙到脚不沾地！"阮程程说，为了满足订单需求，她不仅吸纳附近村民就近就业，还指导周边果农种植草莓，并以高于市 场价的价格收购，带动数十名农户增收，在推动草莓种植标准化、品质化升级中，实现年销售额超300万元。 6公里开外的一处草莓分拣中心，年过六旬的长丰县李杨村村民李玉莲戴着手套、眼疾手快，和同伴们一起将不同大小、不同品质的草莓分类 码放。 近日，安徽省长丰县一处草莓分拣中心，李杨村村民李玉莲（右一）在分拣草莓。 ...

Core Viewpoint - The strawberry industry in Changfeng County, Hefei City, Anhui Province has transformed from a small-scale operation to a major industry with an annual output value exceeding 11 billion yuan, driven by diversification in strawberry varieties and modern agricultural practices [3][11]. Industry Development - Changfeng County has evolved into the leading county for facility strawberry production in China, with a significant increase in annual output value to over 11 billion yuan [3]. - The local government and associations have actively promoted the introduction and demonstration of multiple new strawberry varieties, moving away from reliance on the single "Hongyan" variety [9][11]. Variety Diversification - The introduction of various strawberry varieties such as "Bai Xue Gong Zhu," "Fen Yu," and "Hei Zhen Zhu" has enhanced consumer interest and market demand for diverse experiences [5][7]. - Farmers have shifted from focusing solely on "Hongyan" to cultivating seven to eight different varieties, leading to improved economic benefits through staggered harvesting and sales [7][11]. Technological Advancements - The strawberry cultivation process has become more technical, utilizing modern irrigation methods like drip irrigation and integrated water and fertilizer systems, which enhance water efficiency and fruit quality [15]. - The development of a "Smart Strawberry" big data platform has enabled precise management of strawberry growth through IoT monitoring, pest identification, and nutrient control [17]. Market Expansion - The value of strawberries in Changfeng is no longer limited to fresh fruit sales; new sales models such as e-commerce, community group buying, and direct supply have emerged, with online sales expected to reach 5 million orders this year [18]. - The number of enterprises with export qualifications has increased from two to ten, targeting markets in Southeast Asia, the Middle East, Japan, and South Korea [18]. Value-Added Products - The establishment of strawberry deep processing enterprises has led to the creation of products like strawberry jam, wine, and dried strawberries, enriching market options [20]. - The integration of strawberries with cultural and tourism initiatives has resulted in events like strawberry festivals and themed accommodations, attracting over 4 million tourists annually and generating nearly 500 million yuan in tourism revenue [20]. Community and Economic Impact - The formation of a strawberry industrial alliance has fostered over 80,000 industry participants, including leading enterprises and cooperative models, addressing financing challenges through innovative financial products [24]. - Initiatives such as "entrepreneurial mentors + incubation bases" have supported returning youth and college students, cultivating over 10,000 skilled growers and engaging more than 180,000 people in the strawberry industry [24].

安徽省合肥市长丰县水湖镇李杨村的种植大户蒋秀芝正在查看草莓生产情况。(长丰县文旅局供图) 中新社合肥2月2日电 题：冬日暖棚藏"百亿春天" 长丰草莓远销海外 中新社记者 储玮玮 寒冬时节，安徽省合肥市长丰县水湖镇李杨村的草莓大棚里春意盎然，一颗颗饱满的草莓掩映在叶间， 种植大户蒋秀芝正挑选果实。"现在的标准高了，甜度、果型、色泽，一颗都不能含糊。"她说。 三十年前，蒋秀芝还只是守着两亩小棚、凭经验摸索的普通农妇。如今，她已成为带动全村发展的"领 头雁"。李杨村也从零星种植发展为长丰县最大的草莓种植村，拥有近600户种植户、3000亩草莓园。 转变的"钥匙"是科技。当地常常组织农技专家深入大棚，手把手传授技术。蒋秀芝从"跟着学"到"自己 钻"，测糖仪、传感器成了新农具，大水漫灌变为滴灌与水肥一体化。"过去凭经验，现在数据说了 算。"她说，绿色防控技术的普及，让"摘下即食"成为长丰莓农的自信。 自己富了，不忘乡亲。蒋秀芝将技术倾囊相授，带领村民统一采购种苗肥料、对接销路。在"草莓小 镇"项目推动下，李杨村建起现代化钢架大棚和完善设施，2025年集体经济收入达384万元(人民币，下 同)。 科技的触角更深入产业核心 ...

中新网合肥12月28日电 (王威威)第二十三届长丰草莓文化旅游节27日在此间开幕，吸引众多长三角地区 游客前来体验。 12月27 日，当地特产在草莓文化旅游节期间展销。王威威 摄 当晚，多位歌手登台演出，吸引众多观众沉浸式感受。据悉，该旅游节联动该县60家商户推出"票根经 济"优惠活动：持演出票根的游客可在采摘、餐饮、住宿等多个领域享受消费折扣。官方旨在延长消费 链条，提升文旅消费活力。 旅游节期间，还将陆续开展草莓欢乐跑、商圈美食消费节等活动，持续丰富游客体验。(完) 长丰县素有"中国草莓之都"之称，草莓种植栽培历史悠久。长丰草莓是"国家地理标志商标"产品，并入 选全国"土特产"推介名单，产值与品牌价值均超百亿元人民币。每年该县草莓采摘季，尤其是春节前 后，就会吸引包括合肥在内的众多长三角地区游客前来体验。 该旅游节以"农文旅融合，促消费升级"为主题，融合草莓推介、文艺演出、农产展销、汽车展览等内 容，打造集观光、体验、消费于一体的文旅活动。 活动现场设置了专门展区，展示吴山铁字、长丰剪纸、水湖面塑等长丰本土传统技艺。传统手艺人现场 演示制作工艺，吸引游客互动体验。在美食及农特产品展区内，长丰草莓、吴山贡鹅 ...