Core Viewpoint - The article highlights the transformation of Dongguan's lychee industry into a high-end market through advanced agricultural techniques, branding, and cultural integration, positioning Dongguan lychees as premium products with significant market value. Group 1: Agricultural Innovation - Dongguan's natural conditions, including latitude, soil, and rainfall, are ideal for cultivating high-quality lychee varieties, contributing to the region's high-end positioning in the market [2][5] - The use of technology such as digital breeding, drones for pest control, and integrated water and fertilizer systems has significantly improved the quality and yield of Dongguan lychees [2][8] - The introduction of a group standard for "Thick Street Ice Lychee" has filled a gap in quality standards, enhancing product quality and market influence [7] Group 2: Premium Product Positioning - The price of premium lychee varieties like Ice Lychee can reach 760 yuan per pound in high-end markets, reflecting their status as luxury items [6] - Ice Lychee's average yield per tree can reach 15.5 kg after three years of cultivation, with over 90% of lychee varieties in Dongguan being high-quality [5][6] - The consistent quality of the Guanyin Green variety is attributed to its unique growing conditions and the use of 156-year-old mother tree grafts, ensuring a premium product [9] Group 3: Cultural and Economic Integration - Dongguan is developing lychee-themed parks and cultural tourism routes, expanding the brand influence of high-end lychees beyond just fresh fruit [2][17] - The integration of agriculture with culture and tourism is creating new economic opportunities, with initiatives like tree adoption and eco-tourism enhancing community engagement and revenue [17][18] - The annual lychee cultural festival and related events are promoting local lychee products and enhancing their market presence [18]