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当端午遇上“六一”,旅游市场活力、亲情满满 | 风向标
Sou Hu Cai Jing· 2025-05-22 01:42
Group 1 - The overlap of the Dragon Boat Festival and Children's Day this year has invigorated the tourism market, with a notable increase in family and parent-child travel demand [1][23] - The trend of short vacations, performances, and cultural experiences has become a characteristic of travel during the Dragon Boat Festival [1][23] Group 2 - According to Ctrip's 2025 travel trend report, local and surrounding travel accounts for 50% of the market, with surrounding travel bookings increasing by 23% year-on-year [2][23] - Popular destinations include Beijing, Shanghai, Nanjing, Chengdu, Hangzhou, Qingdao, Chongqing, Guangzhou, Tianjin, and Changsha [2][23] Group 3 - The overlap of the Dragon Boat Festival and Children's Day has significantly boosted family travel enthusiasm, with parent-child travel orders accounting for 35% on Ctrip [3][21] - The search interest for pet-friendly hotels has increased by over 20% year-on-year, reflecting the emotional value driving tourism consumption [3][21] Group 4 - Many young travelers are opting for "performance + travel" packages, with tickets for major concerts during the Dragon Boat Festival selling out quickly [5][23] - The search volume for "parent-child water parks" has nearly doubled since May 1, with significant interest in various parent-child activities [5][23] Group 5 - The trend of self-driving and high-speed rail travel is prevalent, with over 80% of travelers choosing these modes for the three-day holiday [7][23] - The "2-hour high-speed rail circle" remains popular, with cities like Changsha, Zhengzhou, Shanghai, Chengdu, Nanjing, Wuhan, Tianjin, Taiyuan, Dandong, and Suzhou being the most sought after [7][23] Group 6 - The Dragon Boat Festival is expected to see a surge in local cultural tourism, with significant interest in traditional activities such as dragon boat racing and eating zongzi [10][12] - The top ten popular cultural tourism destinations during the Dragon Boat Festival include Chengdu, Hangzhou, Foshan, Suzhou, Tongren, Nanning, Huaihua, Dongguan, Jishou, and Suqian [10][12]