多领域发力 推出一批标志性项目 根据《工作要点》，江苏文旅将在艺术创作、公共服务、遗产保护、融合发展、产业壮大、消费提振等 领域系统发力，推出一批标志性项目、实施一系列精准举措，全面提升"水韵江苏"品牌影响力与核心竞 争力，让"水韵江苏"更具魅力、更富活力、更显实力。 （来源：南京晨报） 转自：南京晨报 2月25日，《江苏省文化和旅游厅2026年工作要点》正式印发。这份兼具战略高度与实操力度的年度"施 工图""任务书"，紧扣高标准建设文化强省、深化旅游强省建设目标，以文化赋能经济社会发展为主 线，突出"干字当头、实字为要"，为"十五五"文旅高质量发展开好局、起好步奠定坚实基础。 产业壮大与消费提质双向发力。全面落地文化旅游业、数字文化产业高质量发展三年行动计划，创 新"苏旅贷"金融产品，培育数字文娱产业链，壮大龙头企业与产业融合示范区。实施文旅消费扩容提质 行动，完善消费奖补政策，办好文旅消费推广季、乡村旅游节，激活夜间消费，推出研学游、亲子游、 潮玩文创产品。深化"两廊两带两区"建设，推进景区强基焕新与度假区提质，创建高等级景区与度假 区，持续提升入境旅游便利化、国际化水平，举办全球旅行商大会，拓展海内外市 ...

今年春节假期恰逢米兰冬奥会举行，除了在电视机前为中国选手加油助威，人们还可以亲身感受冰雪之 乐。冰雪为媒，文化为魂，内蒙古在节日期间推出490余项文旅活动。黑龙江以冰灯游园会、非遗年货 大集、元宵花灯秀、雪地蹦迪、全民雪仗对抗赛等250余项活动诚邀游客"冰雪过大年"。哈尔滨纵横国 旅线上负责人李德媛介绍，今年接待的游客主要来自长三角、珠三角地区，有60%的游客选择小团出 游，"和从前偏好观光不同，现在的游客特别重视体验，希望深度感受冰雪文化"。 北方有冰雪之乐，南方有温润气候，适合全家老少集体出游。在福建泉州，全市40条地标街区推出超 280场非遗踩街活动，每日主题不同，涵盖南音、木偶等百余个项目，12个灯会展区点亮超2000盏非遗 花灯。各种主题乐园也深受亲子家庭喜爱。广州长隆欢乐世界将岭南传统年俗与游乐体验深度结合，广 州长隆度假区总经理陈奕表示："要让游客在欢乐场景中感受'广府年味'，通过多元业态融合打造沉浸 式新春团圆目的地，为亲子家庭营造阖家欢乐的氛围。" 除了在国内享受假期，还有不少人把脚步迈向了更远的远方。去哪儿旅行平台数据显示，假期期间，中 国游客在全球近3000个城市预订了酒店，其中泰国、韩 ...

由于春假、秋假时间分别临近五一黄金周和十一黄金周，除了短途游以外，也带动错峰长线游搜索热度飙涨。同程旅行数据显示，政策发布后，平台 上"五一"和"十一"前一周的机票、酒店搜索量环比涨超70%。国内热门目的地集中在新疆、四川、云南、贵州等，国际热门目的地集中在马来西亚、新加 坡、泰国等。 同程旅行研究院相关负责人分析，江苏此次将中小学春秋假与职工带薪错峰休假统筹安排，创新性地打通了家庭出游的时间瓶颈。这一政策若顺利落地， 不仅会缓解黄金周"扎堆出游"的压力，更可能催生围绕春秋假期的全新旅游产品体系。 校对朱亚萍 从产品类型看，"2日-3日短途游""博物馆研学""自然探索营"等关键词搜索增幅最为显著。目的地方面，除江苏南京、苏州、无锡、扬州等传统旅游城市 外，3小时高铁圈内的上海迪士尼、浙江乌镇、安徽黄山等跨省目的地搜索量也同步上涨45%。 据悉，江苏中小学春秋假将从2026年春季学期开始在义务教育阶段学校各年级推行实施。结合江苏气候特点和中小学教学规律，春秋假将安排在每学年的 期中时段，即春季4—5月、秋季10—11月之间，春假、秋假各3天。假期可与法定节假日、双休日相连安排，形成连休，具体由各地结合实际合理安 ...

当2026年旅游市场从"恢复性增长"转向"结构性升级"，组团社的核心矛盾早已从"找客户"变成"找好产 品"——如何快速扩充产品库、对接可信资源、降低渠道成本？本文结合行业趋势与实操经验，拆解 3大核心逻辑+4类优质渠道+4个选型指标，帮你避开拓展渠道的"坑"，找到真正能落地的解决方案。 一、组团社拓展产品渠道的3大核心逻辑：先解决"根问题" 很多组团社老板的误区是"为拓展而拓展"：看到别人找博主合作，自己也跟着签达人；听说线下展会有 流量，花几万块抢展位——但往往投入大、见效慢。本质原因是没解决"供需错配""信任缺失""效率低 下"这三个根问题。 1. 逻辑1：从"熟人依赖"到"平台匹配"——打破信息不对称 传统"熟人转介绍"的本质是"小范围信息闭环"：你能拿到的产品，永远是朋友、同行"愿意分享"的资 源，不仅覆盖目的地有限（多为热门城市），价格也容易被"中间层"抬高。而垂直旅游B2B平台的核心 价值，是把"私有信息"变成"公共资源"——比如某平台覆盖了全国30个省份、2000+地接社的产品，组 团社能直接查询"云南定制游""西北环线自由行"的实时价格、行程细节，甚至能看到地接社的"过往交 易评价"。 2. ...

Core Viewpoint - The Ministry of Culture and Tourism officially launched the 2026 National Spring Festival Cultural and Tourism Consumption Month in Quanzhou, Fujian Province, aiming to enhance cultural and tourism consumption activities during the Spring Festival period to meet the public's desire for a joyful celebration [1] Group 1 - The consumption month will run from the end of January to early March, featuring various seasonal cultural and tourism products and activities [1] - Approximately 30,000 cultural and tourism consumption activities will be organized across the country during this period [1] - Over 360 million yuan in consumption vouchers and subsidies will be distributed, along with initiatives such as ticket reductions and cross-regional tourism discounts [1]

Core Viewpoint - The Ministry of Culture and Tourism has launched the 2026 National Spring Festival Cultural and Tourism Consumption Month, aiming to enhance cultural and tourism consumption during the Spring Festival period [1] Group 1: Event Overview - The National Spring Festival Cultural and Tourism Consumption Month will run from now until early March, featuring various cultural and tourism activities across the country [1] - Approximately 30,000 cultural and tourism consumption events will be organized, focusing on themes such as traditional customs, performances, exhibitions, winter sports, and family travel [1] Group 2: Financial Incentives - Over 360 million yuan in consumption vouchers and subsidies will be distributed to encourage participation in cultural and tourism activities [1] - Initiatives will include ticket discounts, joint promotions with ticket stubs, and cross-regional tourism discounts to enhance accessibility for residents and tourists [1]

本报记者 袁云儿 潘福达 韩轩 杨天悦 北京世界文化遗产数量居全球城市之首，演艺经济持续火热，精品赛事叫好又叫座，首都文化软实力和 影响力不断提升。今年的政府工作报告提出，促进文商旅体展深度融合，延伸大型活动消费供给链条。 如何提升辐射力与吸引力，让更多人愿意奔赴北京这座城？市人大代表和政协委员就此展开热烈讨论， 积极建言献策。 演出团体与旅行社对接合作 政府工作报告提出，深化演艺之都建设，打造一批演艺区和特色演艺群落，举办更多大型演出活动和市 民系列文化活动。对此，市人大代表、市文联党组书记马新明颇有感触，"2025年，市文联全力推动精 品创作，全年有70多部作品获得国际国内大奖，60多部作品荣获北京市级奖项，京华艺苑硕果盈 枝。"展望2026年，马新明介绍，市文联将完善精品创作孵化扶持引导机制，开展更多文艺惠民活动， 以文艺激活消费新场景，深入培育文化新质生产力。 马新明则建议，促进文商旅体展深度融合要利用好节假日。"从年头到年尾，有大大小小、特色鲜明的 节日，我们可以利用这些节日把景区、演出、餐饮、购物、交通等要素串联起来，撬动消费。"他认 为，首先要为节假日创造一个原创的、沉浸式主题，而不是以单一演出 ...

Core Insights - The New Year's holiday travel market experienced a strong start in 2026, with both volume and prices rising, particularly in ice and snow tourism and duty-free shopping in Hainan [1][8] Group 1: Travel Trends - Consumer willingness to travel and spending power increased significantly during the New Year holiday, with per capita spending rising over 30% year-on-year [2] - Domestic hotel bookings on January 1 saw a staggering increase of 280% year-on-year, while bookings for domestic leisure activities surged over 270% [2] - Major scenic spots experienced a fourfold increase in ticket bookings, indicating a robust recovery in the travel sector [2] Group 2: Demographics and Preferences - Young travelers dominated the travel demographic, with "post-00s" making up 39% of travelers and "post-90s" accounting for 33% [3] - The trend of "self-care travel" emerged, with younger generations seeking meaningful experiences, leading to a 125% increase in searches related to New Year's travel [3] - Family travel saw an 80% increase in participation, with parents preferring high-star hotels and full-service resorts for comfort [3] Group 3: Popular Destinations - Mountain scenic spots saw a 150% increase in ticket bookings, with Huangshan orders up 544% and Lushan up 390% [6] - Ice and snow tourism remained a top choice, with Harbin's Ice and Snow World being a leading attraction [10] - Hainan's duty-free shopping was significantly boosted by the island's closure, with a 76% increase in flight bookings to its three major airports [10][11] Group 4: Unique Experiences - Events and performances drove tourism growth, with cities like Zhujiajian seeing a 2544% increase in travel orders due to concerts [7] - The trend of "micro-vacations" at bathing centers gained popularity, with search volumes for related services increasing significantly [14][17] - Private hot spring accommodations saw a 1.8 times increase in bookings, reflecting a preference for privacy and safety among travelers [12]

Core Viewpoint - The Civil Aviation Northwest Administration is implementing the "Civil Aviation Service Consumption Promotion Year" initiative in 2025, aiming to enhance aviation services and stimulate consumer demand through high-quality service supply and systematic management improvements [1]. Group 1: Service Improvement Initiatives - The Northwest Administration has established a three-tier responsibility system to enhance service quality, involving coordination at the management level, supervision at the regulatory level, and implementation at the unit level [1]. - The "First Flight Service" initiative is being upgraded to improve customer experience and support the overall theme of enhancing civil aviation services [1]. Group 2: Network and Connectivity Enhancements - The "Dry and Branch Connectivity, Full Network Link" initiative has made significant progress, with Gansu's trial for an integrated aviation transport network receiving official approval, promoting collaboration between airports and airlines [2]. - Flight routes have been optimized, increasing connectivity from the Northwest to major cities like Beijing, Shanghai, and Guangzhou, while maintaining a leading position in access to Central Asia [2]. Group 3: Passenger Experience and Technology Integration - The flight punctuality rate in the region for January to November 2025 is reported at 92.18%, with airport release rates at 92.49%, showing improvements of 3.89 and 2.57 percentage points year-on-year [2]. - The promotion of "Smart Civil Aviation" services includes self-service check-in, security, and boarding processes, with facial recognition and streamlined passageways reducing average inspection times for passengers [2]. Group 4: Tourism and Consumer Demand - Joint promotional events with local tourism departments have led to the emergence of new aviation tourism products, such as "airline + tourism" packages and various themed travel options, effectively boosting aviation consumption [3]. - A comprehensive service quality management system has been established, integrating service operations and marketing, while technology innovations like smart terminals and inquiry robots enhance service efficiency [3]. - The next phase will focus on solidifying the experiences gained from the 2025 initiative, enriching aviation service products, and fostering deeper integration with related industries to stimulate consumer willingness for air travel [3].

Core Viewpoint - The introduction of flexible holidays such as "spring and autumn breaks" and "snow days" is reshaping the connection between education and life, activating the "holiday economy" and providing sustained momentum for high-quality development [3] Group 1: Holiday Policy and Economic Impact - The discussion around "spring and autumn breaks" and "snow days" reflects a broader examination of holiday arrangements in the context of economic growth and consumer demand [3] - These new holiday formats are seen as a way to alleviate the concentration of consumer spending during traditional long holidays, thus improving the rhythm and structure of service consumption [4][6] Group 2: Consumer Behavior Changes - During "spring and autumn breaks," there has been a noticeable increase in short-distance travel and family-oriented activities, indicating a shift towards more experiential and comfortable holiday experiences [4] - Families are increasingly prioritizing the quality of their holiday experiences over the quantity of destinations visited, aligning with the current trend of valuing quality and experience in service consumption [4] Group 3: Structural Adjustments Needed - For the holiday economy to thrive, there needs to be a better alignment between holiday schedules and family realities, ensuring that parents can also take time off to participate in holiday activities [6][7] - The supply side must adapt to changing consumer expectations, focusing on creating unique and seasonally relevant experiences rather than merely offering discounts [7] Group 4: Public Services and Infrastructure - Effective public services are crucial for supporting holiday consumption, including transportation, venue accessibility, and service quality, which directly influence consumer choices [7][8] - The implementation of new holiday policies will test public service capabilities, necessitating proactive planning in areas such as traffic management and safety measures [8] Group 5: Caution Against Over-commercialization - There is a need to avoid excessive commercialization and product homogenization in holiday offerings, which can burden consumers and diminish enthusiasm [8] - The optimization of holiday systems should focus on creating meaningful and anticipated timeframes for consumers, allowing for a more natural and steady consumption pattern [8]