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新项目、新产品不断涌现 文旅市场新亮点形成
Ren Min Ri Bao· 2025-10-05 04:06
新项目、新产品不断涌现,形成文旅市场新亮点 温情亲子游 多彩新课堂(视线) ·如何选择亲子游的活动项目?对于学龄前儿童,主题公园、动物园、海洋馆等是不错的选择;到了小 学阶段,可以适当增加博物馆、古迹等景点;中学生则更具冒险精神,可能会对登山、徒步等户外活动 更感兴趣 ·如何安排亲子游的活动时间?低龄儿童的游玩时间不宜过长,每个景点停留1—2个小时为宜;而年龄 大一点的孩子,行程安排中可适当增加自由活动时间,让孩子根据自己的兴趣选择活动 一段时间以来,亲子游热度持续攀升。红色旅游、传统文化游、科技旅游……不同类型的亲子游因其丰 富多彩的形式、积极向上的教育意义,成为孩子们重要的"第二课堂"。在构建良好亲子互动关系的同 时,亲子游拉动文化、休闲、餐饮等消费,新项目、新产品不断涌现,形成文旅市场新亮点。 游什么 突出个性需求 "用陶泥制作鸟哨,真的太有意思了。"近日,在湖南美术馆"长沙窑鸟哨"陶泥手工制作体验活动上,12 岁的参与者郑铭轩一边小心翼翼地捏出造型,一边跟一旁的妈妈说。 活动现场,孩子们在老师的指导下,运用陶泥捏塑长沙窑特色的鸟哨。作为唐代重要的外销瓷窑,长沙 窑制品造型生动、装饰丰富,鸟哨更是其中兼 ...
新项目、新产品不断涌现 形成文旅市场新亮点 温情亲子游 多彩新课堂(视线)
Ren Min Ri Bao· 2025-10-04 21:47
一段时间以来,亲子游热度持续攀升。红色旅游、传统文化游、科技旅游……不同类型的亲子游因其丰 富多彩的形式、积极向上的教育意义,成为孩子们重要的"第二课堂"。在构建良好亲子互动关系的同 时,亲子游拉动文化、休闲、餐饮等消费,新项目、新产品不断涌现,形成文旅市场新亮点。 游什么 突出个性需求 "用陶泥制作鸟哨,真的太有意思了。"近日,在湖南美术馆"长沙窑鸟哨"陶泥手工制作体验活动上,12 岁的参与者郑铭轩一边小心翼翼地捏出造型,一边跟一旁的妈妈说。 活动现场,孩子们在老师的指导下,运用陶泥捏塑长沙窑特色的鸟哨。作为唐代重要的外销瓷窑,长沙 窑制品造型生动、装饰丰富,鸟哨更是其中兼具艺术性与趣味性的代表。听完老师的讲解,孩子们动起 手来,在制作过程中感受千年窑火的温度与非遗技艺的魅力。 相比往年,今年亲子游市场保持火热的同时,呈现出诸多新亮点。 亲子游文化味更浓,进入博物馆、感受非遗技艺等成为热门选择。近期,各地博物馆相继推出丰富多彩 的展览和活动。中国国家博物馆"宇宙考古:时空探索"展,将人类探索宇宙时收集的多项数据进行可视 化呈现,通过艺术加工将肉眼难以观察的宇宙变成了可以近距离欣赏的展品。甘肃省博物馆推出沉浸 ...
二、三线城市旅游火爆,“赏秋”“海边”等成出行搜索关键词
Yang Shi Wang· 2025-09-29 19:11
今年国庆假期,国内旅游呈现出市场下沉的态势,二、三线小城市旅游火爆。中国民航大数据平台航旅纵横的数据也显示,今年国庆中秋假 期,中小机场日均机票预订量同比增幅达18%。 国内一家大型在线旅游服务平台的数据显示,近几天平台上"赏秋""红叶""海边""草原""晒秋"的搜索量环比8月上涨两倍。 今年国庆假期,全国铁路客流呈现客流总量大、首尾时段高度集中和"首尾长途多、中间中短途多"的特点。 国铁集团客运中心产品开发部二级副主管 周长锋:铁路部门深挖假日出行特点和市场需求,安排开行亲子游、研学游、红色游、康养游等特 色旅游专列和银发专列。 今年国庆假期,国铁集团在德阳至喀什、成都西至额济纳、广州至喀什、茂名至喀什及疆内等线路,安排开行"熊猫专列""新东方快车""潇湘 号"等品牌旅游列车,打造"移动的星级酒店",催生假日旅行新体验。为确保旅客在行程中安全舒适,国铁上海局向客流集中的上海、杭州等 与周边城市间加开管内旅客列车195对,国铁北京局在北京朝阳站、北京丰台站的客流高峰时段,开启快速进站厅。国铁武汉局和国铁济南 局,在湖北荆州、山东邹平等火车站,与当地供电单位共同采用多架无人机不间断对线路和接触网进行测温检测,全 ...
2025暑期旅游品质化特征显著 退款问题投诉占比最多
Xin Hua Cai Jing· 2025-09-17 10:25
Group 1 - The domestic tourism market in 2025 is characterized by strong demand, with summer travel showing trends of quality upgrades, diverse travel options, local and surrounding destinations leading, and emerging destinations rising [1] - Family travel accounts for 35% of total summer travel, with a significant 50% increase compared to previous periods; car rental orders for family trips have surged by 98% year-on-year [1] - High-quality hotel bookings in popular domestic destinations have increased by over 40% compared to last year, indicating a shift towards premium accommodations [1] Group 2 - Government regulatory bodies are actively monitoring the tourism market, focusing on areas such as accommodation, dining, and ticket pricing to prevent false promotions and price fraud [2] - Local regulatory departments are innovating supervision methods to enhance regulatory efficiency, although online travel platforms still face issues such as high cancellation fees and misleading advertising [3] - A report highlights seven common issues in summer travel, including high cancellation fees and refund difficulties, reflecting the challenges in consumer rights protection within the tourism sector [3] Group 3 - The increase in consumer complaints during the summer travel season underscores the inadequacies in consumer rights protection mechanisms on online travel platforms [4] - Experts suggest that a collaborative effort among platform self-regulation, innovative supervision, and consumer participation is essential to create a trustworthy travel consumption environment [4]
国办点名旅游市场“大数据杀熟”
Bei Jing Shang Bao· 2025-09-15 23:00
Core Viewpoint - The State Council issued a notification on September 15 to strengthen comprehensive regulation of the tourism market, aiming to address issues disrupting market order and protecting tourists' rights, thereby promoting high-quality development in the tourism industry [1] Group 1: Regulatory Responsibilities - The notification emphasizes the need to clarify the responsibilities of various departments in tourism market regulation, adhering to principles of local management, inter-departmental collaboration, and shared responsibilities [1] - The cultural and tourism department is tasked with daily coordination and supervision of tourism service quality, while the police department is responsible for maintaining order at tourist sites and addressing illegal ticket sales [2] Group 2: Protection of Tourists' Rights - The notification addresses the issue of "big data killing familiarity," where different prices are shown for the same service based on user accounts, and emphasizes the need for online travel platforms to protect personal information and avoid misleading practices [3] - It encourages tourism operators to adopt a customer-centric approach, improve service quality, and ensure compliance with legal standards to safeguard tourists' rights [3] Group 3: Regulatory Mechanisms - The notification calls for enhanced regulatory checks and law enforcement collaboration among departments, including online inspections and surprise checks to ensure compliance [4] - It highlights the importance of addressing multi-departmental issues promptly and coordinating investigations to uphold market order [4] Group 4: Seasonal Regulatory Focus - The notification acknowledges that illegal activities tend to increase during peak tourist seasons, and emphasizes the importance of ongoing regulatory efforts to identify and address market issues [5]
剑指“大数据杀熟”、捆绑销售等乱象,国办发文提级旅游市场综合监管
Bei Jing Shang Bao· 2025-09-15 13:22
Core Viewpoint - The State Council issued a notice on September 15 to strengthen comprehensive regulation of the tourism market, aiming to address issues disrupting market order and protecting tourist rights, thereby promoting high-quality development in the tourism industry [1] Group 1: Regulatory Responsibilities - The notice emphasizes the need to clarify the responsibilities of various departments in tourism market regulation, adhering to principles of local management, departmental collaboration, and shared responsibilities [3] - The cultural and tourism department is tasked with daily coordination and supervision of tourism service quality, as well as handling violations of tourism laws [3] - The public security department is responsible for maintaining order in tourist areas and addressing illegal activities such as ticket scalping and fraud [4] Group 2: Protection of Tourist Rights - The notice highlights the issue of "big data killing familiarity," where different prices are shown for the same service based on user accounts, and calls for online travel platforms to protect personal information and prevent unfair practices [5][6] - It encourages tourism operators to adopt a customer-centric approach, improve service quality, and ensure the safety and legal rights of tourists [5][6] Group 3: Regulatory Mechanisms - The notice proposes enhancing regulatory checks and law enforcement collaboration among departments through online inspections and surprise checks [6] - It aims to establish a framework for cross-departmental and cross-regional joint inspections to address issues that span multiple regulatory responsibilities [6] Group 4: Focus Areas for Future Regulation - The Ministry of Culture and Tourism plans to conduct ongoing inspections, particularly targeting popular tourist routes and areas to identify and report issues such as forced shopping and tour guide misconduct [7] - The notice outlines a clear direction for future regulatory efforts, especially during peak tourist seasons, to maintain market order and protect consumer rights [7]
暑期文旅关键词:赛事经济、演唱会经济和亲子游
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-02 12:32
Core Insights - The summer tourism market in China for 2025 shows sustained heat and unexpected performance in cultural and tourism consumption [2] - Local tourism sectors are increasingly leveraging events like sports and concerts to attract visitors, indicating a vibrant growth in service consumption [2][3] Supply and Demand Dynamics - The supply side of urban service consumption is becoming more diverse, with various niche markets such as sports events, concerts, cultural tours, and vacation trips being well catered to [2] - On the demand side, tourism consumption continues to grow, with family trips becoming a common expenditure across different city tiers [2] Event-Driven Tourism - The "Su Super" sports events have significantly boosted tourism in Nanjing, making it the top summer travel city, with a notable increase in related consumption [3] - A report indicated that 95.9% of attendees at "Su Super" events engaged in additional spending beyond ticket purchases [3] Concert Economy - Major concerts in cities like Beijing and Shanghai have seen substantial attendance and revenue growth, with Beijing hosting 102 large-scale performances generating 1.5 billion yuan in ticket sales, a year-on-year increase of approximately 35% [4] - The popularity of the "Times Youth" concert in Shanghai attracted 280 million online viewers, highlighting the concert's significant reach [5] Family and Child-Oriented Travel - There has been an 80% year-on-year increase in hotel bookings for family trips, with many hotels featuring water parks seeing bookings surge over tenfold compared to last year [6] - Parents are increasingly seeking immersive cultural experiences for their children, with destinations like the Forbidden City and Great Wall being popular choices [7] Night Tourism Initiatives - Museums and cultural sites are implementing night tours and timed entry systems to enhance visitor experience and manage crowds, reflecting a trend towards extended hours for tourism attractions [7][8]
有料、有趣、有深度 暑期旅游“热”力全开 多元业态激发经济新活力
Yang Shi Wang· 2025-09-02 08:13
Group 1 - The summer tourism market has seen a significant increase in consumer enthusiasm, characterized by diverse and high-quality cultural and tourism consumption [1][2] - The peak travel period began in early July, coinciding with school holidays, with family trips dominating the market, accounting for approximately 80% of bookings [4][6] - The number of travelers, spending, and travel distances have reached historical highs, with a notable increase in cross-province travel and self-driving tourism [6][8] Group 2 - Popular tourist destinations include Shanxi for its ancient architecture, Xinjiang for its natural beauty, and Yunnan for its pleasant climate and diverse cultures, with some regions experiencing over 200% growth in orders [8][10] - County-level tourism is thriving, with a 42% year-on-year increase in orders, driven by younger consumers seeking authentic local experiences [10][12] - The demand for summer cooling tourism has surged, with night economy activities and technology-driven tourism becoming new highlights [12][15] Group 3 - The inbound tourism market is booming, influenced by relaxed visa policies, with foreign tourists seeking deeper cultural experiences in China [17][19] - The trend of "China tours" is gaining popularity, with foreign visitors increasingly interested in local culture and shopping experiences [19][20] - Major cities like Shanghai, Shenzhen, and Beijing are leading destinations for inbound tourists, who are exploring beyond traditional coastal hubs [20]
潮评丨两个“119”背后的消费交响曲
Sou Hu Cai Jing· 2025-09-02 00:05
Group 1 - The transportation department estimates that the total cross-regional personnel flow during the summer transportation period will reach 11.9 billion person-times, reflecting a significant increase in national living standards and a vibrant travel economy [2] - Daily average flow of 192 million person-times shows a year-on-year growth of 4.3%, with road self-driving trips expected to reach 8.7 billion person-times, accounting for 73% of the total [2] - The railway sector has seen passenger numbers exceed 900 million for the first time during this period, indicating efficient transportation networks and a shift in public focus from mere travel to experiential enjoyment [2] Group 2 - The summer box office reached 11.966 billion yuan, with over 100 films released, attracting 321 million cinema-goers, a year-on-year increase of 12.75% [4] - The success of films like "Nanjing Photo Studio" and "The Little Monster of Langlang Mountain" highlights the growing trust in local productions and the demand for quality content [4] - The convergence of the two "11.9 billion" figures illustrates the strong resilience and potential of the domestic market, with increased consumer engagement in various sectors including tourism and entertainment [4] Group 3 - The booming consumption is driven by new supply responding accurately to new demand, with consumers increasingly seeking immersive and personalized experiences [5] - Innovations in service offerings, such as themed train services and multi-faceted cinema experiences, exemplify successful supply-side structural reforms [5] - Government initiatives, including the "Special Action Plan to Boost Consumption," have been implemented to stimulate consumer spending and enhance the overall consumption environment [5] Group 4 - The government and market collaboration aims to transform first-time customers into repeat customers, ensuring sustained economic growth and enhanced quality of life for citizens [6] - The activation of consumer enthusiasm is expected to provide stronger momentum for healthy economic development [6]
依托避暑游、文化游、亲子游等多元业态 河南交出暑期文旅亮眼答卷
He Nan Ri Bao· 2025-08-26 23:19
Group 1 - The summer tourism season of 2025 has concluded, with Ctrip's report indicating that Zhengzhou has entered the "Top 9 Domestic Surrounding Travel Destinations" due to its stable tourist attraction [1] - Nearly half of domestic tourists opted for long-distance travel this summer, with a more rational consumption structure, while Zhengzhou's hotel orders increased by 4% year-on-year, highlighting its appeal to surrounding tourists [1] - Zhengzhou's main tourist sources are concentrated in the Beijing-Tianjin-Hebei region and within the province, with top source cities including Beijing, Shanghai, Luoyang, Nanyang, and Zhoukou [1] Group 2 - Ctrip's report shows that parent-child orders accounted for 35% of bookings this summer, with car rentals becoming the mainstream travel method for families, and Zhengzhou emerging as a popular self-driving destination [2] - The overall tourism performance in Henan province is strong, with Luoyang's hotel orders increasing by 14% and Kaifeng's orders surging by 66% year-on-year, driven by cultural tourism attractions [2] - The trend of "cooling" as the primary keyword for tourism this summer aligns with Henan's potential for summer vacation resources, with counties like Ruzhou and Dengfeng offering new cooling vacation options [2] Group 3 - The report indicates a "dual heat" trend in inbound and outbound tourism, with inbound tourist numbers reaching 38.05 million, a 30% year-on-year increase, and major inbound destinations including Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu [3] - Zhengzhou, as a central transportation hub, has the potential to further tap into inbound tourism, leveraging its airport and cultural IP [3] - Henan residents' outbound travel preferences align with national trends, favoring short-distance island vacations and chartered trips within a three-hour flight radius [3]