2025年暑期旅游季正式收官。8月26日，携程发布的《2025年暑期出游市场报告》（以下简称《报 告》）显示，郑州凭借稳定的客源吸引力跻身"国内周边游目的地TOP9"，河南则依托避暑游、文化 游、亲子游等多元业态，交出暑期文旅亮眼答卷。 《报告》指出，今年暑期国内近半数游客选择长途出游，消费结构更趋理性，而郑州凭借区位优势与文 旅资源，成为周边游客出行的热门选择，成功上榜"国内周边游目的地TOP9"。从具体数据来看，暑期 郑州酒店订单量同比增长4%，凸显其对周边客源的稳定吸引力。 从客源与出游双向流动来看，郑州暑期主要客源地集中在京津冀及省内城市，北京、上海、洛阳、南 阳、周口居客源地城市前5位；郑州居民的出行热门目的地以文化名城与一线旅游城市为主，洛阳、北 京、上海、昆明、成都成为首选，形成"对外吸引游客、对内输出需求"的良性循环。 在景区方面，只有河南·戏剧幻城、伏羲山、郑州银基动物王国成为热门打卡地，满足沉浸式体验、自 然山水、亲子体验等多元需求，撑起郑州文旅消费基本盘。 今年暑期，携程平台的亲子订单占比达35%，租车自驾成为亲子家庭出游的主流方式，全国亲子家庭租 车自驾游订单同比增长77%，郑州也跻身 ...

中新网香格里拉8月21日电 (时文枝)"拉市海的咖啡、独克宗古城的藏装旅拍、纳帕海的徒步都让我念念 不忘。"结束3天的参访后，马来西亚华侨、导游陈德辉21日表示，他将积极推介香格里拉，邀请更多马 来西亚游客前来体验高原冰雪游、亲子游、研学游和徒步游。 作为第四届香格里拉论坛的配套活动，当日，由马来西亚、泰国、老挝、越南、柬埔寨五国旅行商代表 组成的东南亚旅行商考察团，在云南省迪庆藏族自治州香格里拉市结束为期3天的参访活动。大家纷纷 表示，将向东南亚游客推介中国西南的雪域高原，以沉浸式体验"有一种叫云南的生活"促进跨境旅游交 流合作。 东南亚旅行商考察团参访巴拉格宗景区。受访者 供图 8月20日， 位于中国西南的香格里拉地处举世闻名的"三江并流"腹地，自然风光壮美，民族文化多元而独特，是英 国作家詹姆斯·希尔顿笔下的"人间仙境"，每年吸引数百万来自海内外的游客前来观光旅行。 其间，参访团走访了香格里拉市普达措国家公园、松赞林景区、石卡雪山景区、巴拉格宗景区等地，深 度感受当地绝美的自然景观与淳朴的民风民俗。 "每个马来西亚人心里都有一个'香格里拉梦'。"陈德辉表示，如今，便捷的交通吸引越来越多钟情"慢旅 游"和 ...

Group 1 - The Ministry of Finance, the central bank, and the financial regulatory authority have jointly issued a policy to support personal consumption loans with fiscal subsidies, covering key consumption areas such as home automobiles, elderly care, education, cultural tourism, home decoration, electronic products, and healthcare [1] - Data from the Ministry of Culture and Tourism indicates that by the first half of 2025, domestic tourist trips are expected to reach 3.285 billion, a year-on-year increase of 20.6%, with tourism spending projected at 3.15 trillion yuan, up 15.2% [1] - The railway summer transportation has sent 616 million passengers, reflecting a 4% year-on-year growth, with capacity expansion providing solid support for peak season [1] Group 2 - Zhonghang Securities believes that financial support will resonate with the quality transformation of demand structure, driving short-term tourism consumption and providing dual guarantees of funding and demand for the long-term stability and expansion of the cultural tourism industry [2] - The fiscal subsidy policy significantly reduces the financial cost of large travel and related consumption for residents, and combined with the summer peak season demand release and diverse business innovations, the industry's prosperity is expected to continue to rise [2] - Short-term scenarios such as summer vacations, family trips, and red-themed educational tours are likely to drive unexpected increases in visitor flow and revenue for scenic spots and hotels [2]

Core Points - The 2025 Nanyang Cultural Tourism Consumption Season was officially launched on August 7, marking a significant milestone for the development of Nanyang's cultural tourism industry [1] - The launch ceremony featured a theme of "Now Departing to Nanyang," showcasing a series of cultural performances that highlighted Nanyang's rich historical and cultural heritage [3][4] - The event aims to attract visitors by promoting diverse tourism activities such as family tours, educational trips, and summer vacations, along with various ticket discount policies [5] Group 1 - The launch ceremony served as an important platform to display Nanyang's unique charm to the outside world [1] - Performances included traditional dances and fashion displays that emphasized Nanyang's status as a significant birthplace of Han culture [3] - The event created a vibrant atmosphere, encouraging visitors to explore and experience Nanyang's beauty and culture [4] Group 2 - Nanyang plans to leverage its rich cultural tourism resources to offer a variety of tourism activities [5] - The initiative includes implementing substantial discount policies and high-quality tourism products to enhance service offerings [5] - The goal is to invite tourists from all directions to visit, understand, and fall in love with Nanyang [5]

齐鲁晚报.齐鲁壹点于佳霖通讯员侯文婷崔连君 威海文登区家长刘先生分享，中考后为孩子报名的名校研学游，不仅拓展了眼界、锻炼了独立能力，更 让孩子通过感受学府历史底蕴与学术氛围，明确了学习目标，成为研学价值的生动注脚。 毕业游："减压+长见识"为核心事件型旅行受追捧 毕业旅行群体中，100%的受访者将"放松身心、彻底减压"列为首要需求，80%希望"开阔眼界、增长见 识"，60%重视"与同伴创造回忆"和"品尝美食"。此外，90%的毕业生会为"事件亲历型旅行"(如村超、 演唱会)专门规划行程，仅10%表示不感兴趣。 来威旅游的高中毕业生赵同学坦言，此次旅游最主要的目的就是放松、减压，让自己从紧张的高三学习 生活中彻底解放出来，此外自己很想借此次旅游到外地长长见识，体验一下不同的地方特色风俗、文化 和美食。 市场新动向：模式创新与夜经济引领新赛道 近期，国家统计局威海调查队对2家酒店、2家旅行社、3个景区和58名已出游或者计划旅游的居民开展 专题调研，与威海市文旅局和旅游行业协会开展座谈，了解2025年暑期旅游市场的新动态、新趋势。调 研结果显示，2025年暑期游客更加注重深度文化体验和高品质服务，新的消费模式与新兴趋 ...

Group 1 - The core viewpoint of the articles highlights the surge in various types of tourism during the summer travel season, with a notable increase in passenger numbers on national railways [1][3] - As of July 24, the national railway has sent a total of 341 million passengers since the start of the summer travel season, representing a year-on-year increase of 2.8% [1] - On July 25, the national railway is expected to send 13.8 million passengers, with plans to add 814 additional passenger trains [1] Group 2 - Popular tourist destinations include Xinjiang, which has seen a significant rise in travel interest, with 44 tourist trains heading to the region in July [1] - The occupancy rate for trains entering Xinjiang has reached over 90%, with some popular routes requiring tickets to be purchased 7 to 15 days in advance [3] - The demand for summer vacation travel has also led to increased hotel bookings in cooler regions such as Qinghai and Yunnan, with year-on-year growth in reservations [5] Group 3 - The rise in travel interest is attributed to high temperatures across the country, prompting travelers to seek cooler destinations [9] - Popular flight routes to cities like Urumqi, Lhasa, and Kunming have seen significant increases in ticket sales, reflecting the overall trend in tourism [7] - The tourism industry is experiencing a shift towards traditional and established travel destinations, particularly those with lower average temperatures [9]

Group 1 - The core viewpoint of the article highlights the increasing trend of "parent-child tourism" in China during the summer, driven by families seeking educational and enjoyable experiences for their children [1][6] - Data from various travel platforms indicates that parent-child travelers constitute a significant portion of the domestic aviation market, with over 34% of domestic flights occupied by this demographic [1][2] - The 2025 summer tourism market is characterized by three main features: being parent-child dominated, emphasizing deep experiences, and undergoing structural upgrades [1][6] Group 2 - Cities like Kunming, Harbin, Qingdao, and Guiyang are emerging as popular destinations for families, offering a combination of educational and comfortable travel experiences [4][6] - Major cities such as Beijing, Shanghai, Chengdu, and Xi'an remain top choices for parent-child families due to their rich cultural resources and extensive tourism infrastructure [5][6] - The trend in 2025 reflects a dual focus on "educational upgrades" and "emotional relaxation," with parents increasingly prioritizing destinations that offer cultural enrichment while also allowing for a relaxed travel pace [6]

Group 1 - The summer travel peak has led to a significant increase in inbound and outbound passenger flow at major ports in China, primarily driven by study tours and family trips [1][3] - As of July 16, 2025, Beijing Daxing International Airport has recorded over 3 million inbound and outbound passengers this year, a 30.4% increase compared to the same period last year, achieving this milestone 46 days earlier than the previous year [1] - Daily average passenger flow since July has maintained a high level of 17,600, an increase of over 1,700 compared to June [3] Group 2 - Shenzhen Luohu Port has experienced a surge in passenger flow, with over 297,000 travelers recorded on July 13, setting a new historical high since the resumption of border crossings [5] - The expected growth in passenger flow this summer compared to last year is supported by enhanced services, including policy consultation and travel guidance [7] - Liaoning has launched multiple cultural and tourism promotion activities, resulting in over 15,000 inbound foreign visitors since July 1, a 52% year-on-year increase, with visa-free entries growing sevenfold [9] Group 3 - Dalian Airport has increased charter flights to Ulaanbaatar, Mongolia, and enhanced routes to Vladivostok, Russia, while introducing multilingual self-service immigration card terminals to improve the travel experience [11]

Core Insights - The summer tourism market in 2025 is experiencing a significant surge, driven by family-oriented travel and cultural experiences, marking a shift towards deeper engagement rather than mere sightseeing [1][2][3] Group 1: Market Trends - Family travel remains the core demographic, with a notable increase in demand for cultural and educational experiences, such as "curriculum tours" and hands-on activities [2][3] - The "post-00s" graduate demographic is emerging as a new consumer force, favoring personalized and meaningful travel experiences [2][3] - Traditional travel segments like study tours, summer vacations, and graduation trips are now complemented by new trends such as performance tourism and cruise travel [3][7] Group 2: Consumer Preferences - There is a growing preference for self-driving trips, with peak travel times identified in early July, mid-July to mid-August, and late August [3] - The outbound travel market is also seeing a resurgence, with visa applications increasing significantly, reaching a three-year high, and international flight prices dropping by approximately 15% [3][4] - The number of travelers and transaction volume for summer trips has increased by about 70% and 80% year-on-year, respectively, with European travel seeing a remarkable growth of around 110% [3][4] Group 3: Service and Supply Enhancements - The tourism supply side is rapidly evolving to meet diverse consumer demands through product innovation and service optimization [4][5] - Over 4,300 cultural and tourism consumption activities are planned nationwide to stimulate summer tourism, focusing on various themes such as coastal vacations and family activities [4] - Local governments are implementing policies to reduce travel costs, including ticket discounts and travel incentives, to lower barriers for travelers [4][6] Group 4: Cultural and Experiential Focus - Museums are becoming central to cultural experiences, with initiatives to enhance youth engagement through special events and extended hours [5] - The performance tourism market is gaining traction, with cities like Haikou promoting large-scale performances and related services to attract young tourists [6] - Emerging cultural destinations are focusing on local cultural revitalization and immersive experiences, appealing to a broader range of travelers [6][7] Group 5: Challenges and Future Outlook - The surge in tourism is leading to increased pressure on popular attractions and uneven quality in certain travel products, necessitating a shift in operational strategies [8] - The tourism industry is moving towards a more refined and quality-driven approach, emphasizing emotional engagement and personalized experiences [8] - The 2025 summer tourism market is expected to witness its strongest growth in nearly four years, driven by diverse consumer preferences and a focus on quality experiences [7][8]

Group 1 - The summer tourism peak is driving an increase in cultural and tourism consumption, with activities such as summer retreats, educational trips, and family outings gaining popularity [1] - Indoor skiing venues are attracting many enthusiasts, with facilities in Shijiazhuang accommodating 1,000 to 1,500 people daily, featuring various ski slopes [5] - Museums, such as the Yinxu Museum in Anyang, are becoming popular destinations for educational trips, with an average daily visitor count of 5,000 [10] Group 2 - Family-oriented travel is a major trend this summer, with hotel bookings in Shanghai increasing by approximately 40%, particularly for family rooms [12] - Long-distance travel is also on the rise, with demand for trips over 300 kilometers growing by more than 15%, with destinations like Lijiang and Dali favored by families [12] - The opening of the Ahe Highway in Xinjiang has significantly reduced travel time, leading to over 100,000 tourists visiting the area since its opening [16] Group 3 - The tourism industry is experiencing a transformation with the introduction of diverse travel routes to meet varied consumer demands, contributing to the growth of the "summer economy" [20] - By 2025, long-distance travel is expected to account for over 70% of tourism, with new routes in Qinghai attracting many visitors [22] - Digital technology is enhancing the tourism experience, with immersive environments and innovative displays captivating tourists [20][22] Group 4 - New immersive cultural experiences are being developed, such as the 360-degree immersive experience at the Fahai Temple mural art museum, allowing visitors to engage with traditional art [23] - In Xiamen, a cultural theme park combines large mechanical devices with VR and holographic projections to create a unique experience that showcases local heritage [28]