Core Insights - The lychee season is nearing its end, with prices continuing to decline while consumption scenarios are expanding, particularly with the rise of lychee-based beverages this summer [1][9][11] Market Overview - The current market price for lychees ranges from 15 to 35 yuan per kilogram, primarily sourced from Guangxi [7] - This year has seen a bumper harvest, leading to an extended sales period of nearly 40 days compared to the usual 20 days [7][9] - Local lychee varieties in Yunnan are mostly sold out, with only a few remaining, while late-maturing varieties still have stock available for about another week [5][9] Price Trends - The price of lychees has shown a "high open, low walk" trend, starting high but dropping significantly as supply increased, maintaining a relatively low price point [9][11] - Consumers have benefited from lower prices, with some varieties like "glutinous rice" being sold for 10 to 20 yuan per kilogram, compared to previous years where prices were significantly higher [5][9] Consumer Behavior - The popularity of lychee beverages has surged, driven by the recent drama "The Lychee of Chang'an," leading to new product launches from various beverage brands [9][11] - Sales of lychee-based drinks have been strong, with some stores reporting monthly sales exceeding 1,000 cups for new lychee products [9][11] Industry Outlook - The trend of lychee beverages not only extends the lychee supply chain but also creates additional value for farmers and merchants [11] - The combination of consumer demand for innovative seasonal fruit products and lower raw material costs is expected to drive further growth in the lychee market next year [11]

Core Insights - The article highlights the strategic acquisition of 7 million pounds of lychee by Guangzhou Wanglaoji, aimed at producing lychee juice, which is part of a broader initiative to enhance the lychee industry in Guangdong [1][10][50] Group 1: Company Operations - Since early June, fresh lychees have been rapidly collected and transported to the Wanglaoji Guangdong Lychee (Maoming) Industrial Park, which is the largest lychee beverage production base in the country [2][5] - The industrial park, operational since 2022, features the only production line in the country capable of processing lychee juice, with an annual planned capacity of 9 million boxes [4][6] - The factory is expected to process 7 million pounds of fresh lychee from early June to early July, supporting local lychee farmers [9][10] Group 2: Industry Impact - The deep processing of lychee at the factory helps alleviate the issue of increased production without increased income for farmers during a bumper harvest year [11] - Wanglaoji's innovative "order agriculture" model has stabilized market expectations and encouraged more food and beverage companies to engage in the lychee industry, benefiting farmers [17][22] - The company has developed a range of products using lychee, including juices and other food items, and has launched small-packaged lychee puree products to attract more businesses into the lychee processing sector [34][42] Group 3: Market Development - Wanglaoji's lychee puree has already sold over 200 tons, corresponding to the processing of 500 tons of fresh lychee, thus expanding the market for lychee products [45] - The transformation of lychee from a seasonal fruit to year-round products like beverages and ice cream is creating a comprehensive industrial chain that supports both agricultural production and industrial consumption [48][50] - The article emphasizes the potential for the Guangdong lychee industry to achieve significant growth, supported by technological advancements and industry integration [51][52]

当热播剧《长安的荔枝》重现"荔枝使"跨越险阻运送鲜果的传奇，千年后的今天，岭南荔枝已借力冷链物流，从枝头直抵全球消费者的餐桌。这个夏天，中 国荔枝火遍海内外，成为当之无愧的"网红水果"。丰产的喜悦背后，也折射出产业升级的未来命题——如何让"爆红"的流量转化为"长红"的动能？ 荔枝市场的火热源于多方面。"今年是个丰收年，继海南、广东之后，广西的荔枝最近也大批量上市，旺季可以持续两个月。"关建伟分析，电视剧《长安的 荔枝》热播也为荔枝市场添了一把火。 农业农村部南亚热带作物中心数据也显示，据初步统计，2025年全国荔枝种植面积约752万亩，全年总产量有望达到345万吨，同比增加1倍。其中，广东、 广西、海南三大主产区同步迎来 "超级大年"。 丰产年荔枝批发价下探一半 晚上10点，新发地批发市场开始热闹起来。走进果品交易中心，最忙碌的当属荔枝摊位。一辆辆满载荔枝的冷链货车开启车尾厢门，露出堆成小山的塑料 箱，箱子上方，硕大的冰坨子严严实实覆盖着，箱内，碎冰与荔枝层层交织，寒气裹挟着清甜果香飘出车厢。 o //// "荔枝运输就是和时间赛跑！昨天早上采摘的鲜荔枝，今天晚上运到市场，明天一早就会到超市货架上。"荔枝商户 ...

从6月初起，一筐筐荔枝鲜果，每天从田间被快速分拣、装车，运往广药王老吉广东荔枝（茂名）产业 园。该产业园于2022年投产，灌装生产线年规划产能900万箱，是国内最先进、单线产能最大、自动化 程度最高的荔枝榨汁生产线。 "到7月上旬，今年预计榨汁700万斤荔枝鲜果。"广州王老吉大健康产业有限公司公司设备管理部副总监 翟红平表示，"通过工厂的深加工，缓解荔枝大年增产不增收的问题。" "今年荔枝大丰收！我们合作社每天都要送四五万斤鲜果去王老吉榨汁工厂。"高州市广众果蔬专业合作 社负责人林俊的踏实，源于王老吉打造的"订单农业产销联结模式"。 走进广药王老吉广东荔枝（茂名）产业园的榨汁车间，生产线正开足马力运转。经过清洗、剥壳、去 核、榨汁、酶解灭酶、瞬时高温杀菌等11个工序，荔枝鲜果变成新鲜的原浆、清汁，并立刻送往冷冻库 进行-18°C低温保存，最大限度保留其风味口感，王老吉海盐荔枝饮料就从这诞生。 今年，荔枝迎来超级丰收大年。公开数据显示，2025年广东荔枝产量将超过200万吨。如今荔枝季过 半，果园里处处是荔农们忙碌的身影。为了接住这波"泼天流量"，广东正发力拓宽销路，全"荔"助农。 "以荔枝为原料，王老吉开发了 ...

6月底，茂名荔枝鲜果销售季基本进入收官期，目前还有高州北部区域、信宜等荔枝产区有部分晚熟荔 枝出货，预计上市期持续到7月初。南方+从茂名市农业农村局获悉，今年茂名荔枝预计产量约63万 吨，荔枝鲜果销售收入预计达91亿元。 今年以来，茂名早谋划早行动，统筹推动各个荔枝产区积极拓展销售渠道，线下到北京、上海、成都、 西安等市场推介对接，线上举办"十万电商卖荔枝"，力争让广大荔农增产又增收。 城市消费力方面，上海、重庆、成都市、深圳市、杭州市成为购买茂名荔枝最多的城市TOP5，其中上 海以19万单登上榜首。换句话说，上海买下最多茂名荔枝。 茂名荔枝都卖到哪去了？哪些品种最对消费者口味？6月30日，"抖音电商"发布《2025抖音电商荔枝消 费报告》（下称《报告》），茂名荔枝占领C位，提供了一个观察窗口。 《报告》统计数据周期为5月20日至6月25日。结果显示，今年荔枝季，抖音平台"茂名荔枝"相关视频总 投稿量超4.5万个，环比增长831%，累计播放量超11.2亿次。 茂名荔枝火爆出圈带来最直接的表现是订单量的暴增。《报告》数据显示，抖音广东荔枝订单量同比增 长1509%，其中茂名承包近七成份额。 消费群体差异也体现在 ...

Core Insights - The article discusses the evolution of the lychee industry in China, highlighting advancements in cold chain logistics and processing that enhance the preservation and marketability of lychees [1][2][3] Group 1: Production and Supply Chain - The development of new models such as "platform enterprises + agricultural bases" and "fresh e-commerce + direct delivery from production areas" aims to streamline the supply chain for agricultural products [3] - The "14th Five-Year Plan for Cold Chain Logistics Development" sets targets for low-temperature processing rates for meat, fruits, and vegetables by 2025, aiming for 85% for meat, 30% for fruits and vegetables, and 85% for aquatic products [2] - The number of national backbone cold chain logistics bases has reached 105, improving the infrastructure for preserving agricultural products [2] Group 2: Consumer Trends and Market Development - The lychee's shelf life has been extended to over 30 days due to advancements in preservation technology and logistics, making it easier for consumers to access fresh lychees [2] - There is a growing trend in processing lychees into value-added products such as canned lychees, lychee wine, and freeze-dried lychees, with significant production concentrated in regions like Fujian and Guangdong [2] - The integration of agriculture with cultural tourism has led to increased consumer interest and engagement, with events and festivals promoting lychee culture and enhancing brand recognition [3] Group 3: Future Directions - The article emphasizes the need for modernizing agricultural product circulation, particularly by improving cold chain logistics and enhancing post-harvest processing, packaging, and marketing [3] - The focus is on both the initial production phase and the final consumption phase, encouraging collaboration among various enterprises to build shared cold chain facilities [3] - The lychee industry's transformation reflects broader trends in rural revitalization, showcasing how cold chain logistics and processing can benefit farmers and enhance agricultural productivity [3]

荔枝为什么是夏 天顶流？除 了"甜"，还有满 满的营养价值_ 南方+_南方plus 夏天的仪式感， 从吃上一颗荔枝 开始。不止是应 季美味，不止是 清甜多汁，它还 藏着满满的健康 密码，在"甜"之 外，还有丰富的 营养价值和很高 的药用价值。 夏天的仪式感，从吃上一颗荔枝开始。 关于荔枝的记 录，可以追溯到 西汉，司马相如 的《上林赋》当 中，提到了"离 支"；晋代《广 志》对荔枝的外 观形态有详细的 描述：荔枝冬 青，实如鸡子， 核黄黑似熟莲 子，实如脂肪， 甘而多汁，美 极，益人也。从 古至今，荔枝以 其独特的风味赢 得了人们的喜 爱。关于荔枝最 早的图片记录， 出现在宋朝的 《本草图经》 中。 最早的荔枝插图，追溯到宋朝《本草图经》，与今天荔枝别无二致。 荔枝作为一种营 养丰富的水果， 富含多种维生素 和矿物质，包括 维生素C、钾 等，在一定程度 上有助于提高人 体免疫力，促进 消化。荔枝丰富 的葡萄糖和蔗糖 恰似"脑力充电 宝" ，能快速供 能，工作间隙的 几颗荔枝，可能 比咖啡更能唤醒 沉睡的思维活 力。 荔枝饮料成为不少年轻人的选择。 荔枝的药用价值 最早记录在五代 时期李珣所著的 《海药本草》当 ...

粤荔世界享！ 6·6给"荔"节助广 东荔枝甜遍全球 _南方+_南方 plus "我希望我的粉 丝们，人人都能 实现我在广东有 一棵荔枝树！"6 月6日，"6·6 给'荔'节——广 东荔枝全球品鲜 嘉年华"在广州 举行，现场，网 络达人发出邀 约，喊全网吃广 东荔枝，邀全球 共赴广东佳果盛 宴。 活动以新媒体、 新理念、新业 态、新市场持续 赋能新营销，线 上线下全网发 动，产区销区全 面动员，集聚产 地果农、经销 商、物流商、品 牌商、网络达 人、文化名人、 央省市主流媒体 等跨界力量，引 爆给"荔""消费 日"，带动广东 佳果"消费季" ， 打造农产品强势 在地IP，做 好"土特产"文 章，切实推动农 业增效益、农村 增活力、农民增 收入。 本次活动由中共 广东省委宣传部 指导，广东省委 网信办、广东省 农业农村厅、广 东广播电视台主 办，广东卫视频 道承办。主流媒 体、社交平台云 集响应，全网聚 焦！千名顶流、 十万村播联袂发 力，蓄势待发！ 广东，以最大的 诚意，邀全球共 享这场夏日荔枝 盛宴！ 千万达人十万村 播 6月6日，"6·6给'荔'节——广东荔枝全球品鲜嘉年华"在广州举行。 助"荔"大行动火 ...

快马抵京！5月 29日，茂名邀首 都人民吃杨贵妃 同款荔枝_南方 +_南方plus 新一季茂名荔枝 刚刚上市，即刻 快马加鞭，运往 京城，邀请首都 人民共品这 颗"杨贵妃同款 荔枝" 。 5月底，茂名荔枝开始上市，红彤彤的荔枝挂满枝头。 5月29日，"荔枝 熟了"茂名邀您 吃杨贵妃同款荔 枝推介会，即将 走进北京全国农 业展览馆。据介 绍，本次推介会 将以"品鉴+对 接"为核心，联 动盒马、京东、 新发地等10余家 头部渠道商，通 过"盲猜品鉴互 动""营养主题分 享""荔枝开吃仪 式"等环节，现 场促成采购合 作，致力擦 亮"茂名荔枝"金 字招牌，助力茂 名荔枝卖出好价 钱，实现荔农增 收。 据了解，茂名坚 持从荔枝产业全 链条全环节发 力，联动产区和 销区市场，开展 47项具体工作， 全力打通荔枝销 售"全通道"，促 进荔枝丰销。 一是抓供给端提 质，塑造优质产 品促销售。实施 品种改良工程， 推动荔枝优质品 种率由60%提高 到80%。在茂名 荔枝产业大数据 平台接入 DeepSeek大模 型，推动AI秒级 诊断病虫害准确 率提高至95%。 组织80多名荔枝 种植专家对全市 46个荔枝主产镇 全覆盖开展 ...

南方财经全媒体记者吴佳霖深圳报道 当文博会现场 1.5 万吨荔枝订单完成签约，超 5000 吨鲜果即将踏上出海之旅，昔日曾累死驿马的 "一骑 红尘" 往事，如今正被改写为冷链云轨上的 "甜蜜迁徙"。从"妃子笑"到"万家甜"，关于荔枝的传统认知 正在被逐一打破。 保鲜期从3天延长到30天，实现了技术上的飞跃；销售模式从地头叫卖转变为锁定全球订单，定制认 养、"未摘先卖"成为常态；价值链从鲜果买卖拓展到全产业链的生态重构，则让荔枝从单一农产品蜕变 为融合文化、科技、文旅的多元经济载体。 就像果农通过直播展示枝头的妃子笑，再借"东方爱情果"的新文化IP漂洋过海，如今，这颗岭南红果正 以"百千万工程"为支点，用贯通全球的"出海链路"取代古籍中的贡道断头路，用甜蜜经济抒写乡村振兴 图景中的当代叙事。 种植、保鲜、物流、销售、出海等多个环节同步推进，广东荔枝产业正实现"三级跳"跃升，让荔枝这 点"鲜"也能"吃遍天"。 "贡果"飞入千家万户 红绿色的可爱外皮下藏着晶莹剔透的白色果肉，一口咬下去香甜爆汁、肉感十足……荔枝原产中国，自 古盛于岭南，被誉为"果中王者"。千百年来流传着许多有关荔枝滋味的诗句："津液甘酸如醴酪""红 ...