荣威“明珠”概念车

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品牌破界向未来 上汽荣威“唱响”中国品牌好声音
Zhong Guo Jin Rong Xin Xi Wang· 2025-05-15 03:09
Core Viewpoint - The event showcased the launch of the Roewe pure electric D6, emphasizing the brand's commitment to "technological equality" and its competitive strength in the domestic market [1][4][7]. Group 1: Product Launch and Market Response - The Roewe pure electric D6 was launched at a promotional price of 79,800 yuan, addressing the essential needs of Chinese families for electric sedans [4]. - The vehicle's features include spaciousness comparable to B-class cars, a safety certification from the China Automotive Technology and Research Center, a 116.9% range achievement rate, and an energy consumption of 9.125 kWh per 100 kilometers [6][7]. Group 2: Technological Innovation - The D6 incorporates advanced technologies such as CTB battery integration and a unified thermal management system, contributing to its recognition in the industry [7][9]. - The vehicle achieved a Guinness World Record for the lowest energy consumption for a production electric sedan on the Qinghai-Tibet Highway [7]. Group 3: Brand Philosophy and Market Positioning - Roewe aims to create "good cars for the people," focusing on user insights and addressing the gap between performance and pricing in the electric vehicle market [6][12]. - The brand's new philosophy includes "Decent, Value, Trust," aiming to elevate the value offered to Chinese families through design, performance, and service [12]. Group 4: Corporate Strategy and Future Outlook - SAIC Group has invested nearly 150 billion yuan in core smart electric technologies over the past decade, resulting in over 26,000 valid patents [9]. - The company is transitioning from being a follower to a creator of new standards in the automotive industry, with a focus on making high-quality electric mobility accessible to the masses [9][14].