Core Viewpoint - The flagship smartphone market is experiencing a significant price reduction, with high-end features now available in the 3000 yuan price range, allowing consumers to purchase "quasi-flagship" models that offer a complete experience at a lower cost [1]. Group 1: Honor 500 Pro - The Honor 500 Pro is positioned as the closest to a flagship in the 3000 yuan range, featuring a comprehensive set of capabilities including imaging, battery life, performance, and durability [1]. - It is equipped with a 200MP AI ultra-clear main camera, Snapdragon 8 Elite processor, and an 8000mAh battery, emphasizing both long-term usage and high-quality imaging [3][13]. - The display is a 1.5K resolution eye-care screen with advanced features for video quality and comfort during prolonged use, including a high-frequency PWM dimming technology [5]. - The design incorporates a durable build with an IP68/IP69/IP69K waterproof rating, making it user-friendly without excessive care [7]. - The camera system excels in capturing details in complex scenes, with a focus on natural color transitions and clarity, particularly in high-contrast scenarios [9]. - The device includes advanced stabilization technology for low-light photography, significantly improving the success rate of night shots [13]. - The battery not only has a large capacity but also features high energy density, allowing for extended usage even under heavy load [13]. - Charging capabilities include 80W wired and 50W wireless options, with quick charging performance [15]. - The gaming experience is enhanced with a dedicated engine for stable frame rates and AI capabilities for improved graphics [17]. Group 2: REDMI K80 Supreme Edition - The REDMI K80 Supreme Edition combines performance, battery life, and user experience, featuring the MediaTek Dimensity 9400+ chip and a 6.83-inch 1.5K display [19]. - It boasts a large 7410mAh battery with 100W fast charging, providing up to 13 hours of heavy usage [19]. - The design includes a premium metal frame and advanced audio features, making it a well-rounded device in the 3000 yuan segment [21]. Group 3: iQOO Neo11 - The iQOO Neo11 is a mid-range performance device starting at 2699 yuan, featuring a Snapdragon 8 Gen 2 processor and a 6.82-inch 2K display [23][25]. - It includes a 7500mAh battery with 100W fast charging and advanced cooling technology for stable performance [25]. - The camera system features a 50MP main sensor with OIS and various AI enhancements for improved photography [25].

Core Insights - The transformation of offline mobile phone stores from sales points to service-oriented centers is evident, as consumers increasingly prefer to experience products in-store before purchasing online [1][67] - The focus on customer service and experience has become a competitive battleground for brands, with Apple, OPPO, vivo, and others enhancing their service offerings to attract consumers [67][70] Group 1: Apple Store Experience - Apple Store in Guangzhou emphasizes a "freedom" experience, allowing customers to explore products independently while staff are available for assistance when needed [2][6] - The store offers a dedicated service area for product knowledge sharing and support, although some services, like charging, require prior arrangements [10][14] - Overall, Apple Store provides a structured service experience, but it may lack a personal touch compared to other brands [14] Group 2: OPPO Store Insights - OPPO's flagship store in Guangzhou showcases a modern design and offers professional product recommendations without pressuring customers to make immediate decisions [15][19] - The store has separated sales and after-sales services, requiring customers to visit nearby service centers for repairs, which may affect convenience [23] - OPPO's staff are attentive to customer needs, providing detailed information on promotions and assisting with data transfer services [19][23] Group 3: Honor Store Features - Honor's store in Tianhe City combines sales and service, with staff providing enthusiastic product demonstrations and recommendations tailored to customer needs [27][31] - The store features a spacious waiting area for customers during data transfers, although the ambiance could be improved [27][31] - Honor offers a range of after-sales services, including a unique policy of 180 days for exchanges instead of repairs [31] Group 4: Vivo Store Experience - Vivo's store, despite its smaller size, provides a comprehensive service experience, including assistance with data transfer and customer inquiries [32][36] - Staff are proactive in offering help, especially to older customers, and the store provides amenities like free charging and water [36][40] - The store's layout includes a comfortable area for customers to relax while waiting for services [40] Group 5: Huawei Store Overview - Huawei's flagship store features a large space with a mix of technology products, including cars, creating a unique shopping experience [41][46] - Staff demonstrate high professionalism in explaining product features and services, although some services, like screen protectors, are considered expensive [46][54] - The store's service area is well-equipped for customer needs, including fast charging options [46][54] Group 6: Xiaomi Store Highlights - Xiaomi's new flagship store emphasizes a comprehensive experience, integrating various product categories and services [55][63] - Staff are trained to understand customer needs before making recommendations, enhancing the overall service quality [55][59] - The store also features unique offerings, such as the ability to experience Xiaomi cars and participate in live product launches [59][63] Group 7: Industry Trends - The shift in offline stores from sales to service reflects broader industry trends, with brands focusing on enhancing customer experience to remain competitive [67][70] - Instant retail models are emerging, allowing customers to order online while utilizing offline stores for fulfillment, thus bridging the gap between online and offline shopping [70][72] - The future of offline stores will depend on brands' commitment to service quality and customer experience, which are critical for long-term success [74]