Core Insights - Counterpoint Research reports a 1.6% year-on-year decline in China's smartphone shipments for Q4 2025, with an overall annual decrease of 0.6% [1] - Apple leads the domestic market with a 21.8% market share in Q4, followed by OPPO at 15.8% and vivo at 15.7% [1] - Huawei maintains the top position for the entire year with a 16.9% market share, closely followed by Apple (16.7%) and vivo (16.4%) [1] Group 1: Market Performance - Apple's Q4 shipments surged by 28% year-on-year, driven by strong demand for the iPhone 17 series and increased supply [4] - OPPO achieved a 15% year-on-year growth in Q4, supported by strong demand for the Reno series and contributions from the newly launched Find X9 and OnePlus 15 series [5] - Huawei's mid-to-high-end models performed well after price promotions, despite a decline in the second half of the year [5] Group 2: Product Insights - The iPhone Air's late launch and design compromises have led to a slow start, but it is expected to have a long-term impact on the eSIM smartphone market [5] - Vivo's iQOO 15 offers strong value among devices with Qualcomm's latest flagship chip, while Xiaomi's 17 series has gained attention for its Pro model's unique back screen [6] - Honor's X70 and 400 series maintained steady demand, with the new WIN series noted for its cooling performance [6] Group 3: Industry Outlook - Counterpoint Research anticipates a 40%-50% increase in storage prices in Q1 2026, followed by an additional 20% rise in Q2 [6] - The low-end market (under $200) has been significantly impacted, with a 20%-30% increase in Bill of Materials (BoM) costs since the beginning of the year [7] - Global smartphone shipments are projected to decline by 2.1% in 2026, with an expected average selling price increase of 6.9% due to cost adjustments [7]