Core Insights - The article highlights the rising trend of "lotus economy" in Hangzhou's food and beverage industry, driven by seasonal products featuring lotus elements that resonate with local culture and attract tourists [3][4]. Group 1: Consumer Trends - The demand for lotus-themed products, such as lotus ice and lotus drinks, has surged, with specific items like the lotus ice selling over a thousand units [2]. - The "Wind Lotus Garden" drink, a blend of Longjing tea and fresh lotus leaf juice, has become a bestseller, with daily sales exceeding 200 cups since its launch [2]. Group 2: Cultural Significance - The lotus element serves as a strong emotional connection for both local residents and tourists, enhancing the cultural identity of Hangzhou [3]. - The seasonal nature of lotus products creates a sense of scarcity and novelty, stimulating consumer interest and trial [3]. Group 3: Marketing and Social Media Impact - The high aesthetic appeal and cultural recognition of lotus products facilitate organic sharing on social media, significantly boosting brand visibility [4]. - Businesses in Hangzhou are leveraging the deep-rooted lotus culture and seasonal trends to innovate products and enhance customer experiences, effectively activating the summer consumption market [4].