Core Insights - Keep's stock price increased by over 10% in the afternoon, currently trading at 4.63 HKD with a transaction volume of 2.8335 million HKD [1] Group 1: Brand Endorsement and Engagement - Keep has officially announced table tennis world champion Sun Yingsha as its brand ambassador [1] - The launch of the Sun Yingsha x Keep series event attracted 78,000 participants on its first day, contributing a total of 6.87 million calories burned, setting a record for Keep's historical single-day events [1] - The "Sasha Course" launched concurrently saw 41,000 follow-along sessions on its first day, with related topics achieving a total exposure of 340 million across all platforms [1] - Offline promotions included advertisements in 27 subway stations across three cities and on large screens in nine cities [1] Group 2: Market Position and Future Potential - According to a report by Minsheng Securities in September, Keep, as a leading online sports app in China, is expected to see a dual increase in subscription users and Annual Recurring Revenue (ARR) following the launch of new products like AI coaching [1] - The company currently has a high safety margin and significant upward potential [1] - The new AI coaching product is projected to achieve over 200 million RMB in ARR by 2026, with potential market valuation ranging from 6 billion to 10 billion RMB based on current domestic and international AI product valuation levels [1]