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看2026|莫小仙王正齐:加大研发投入,实现产品差异化突破
Bei Ke Cai Jing· 2025-12-31 11:33
Core Viewpoint - The article discusses the strategic initiatives and goals of the company Mo Xiaoxian for 2026, focusing on sustainable growth, product innovation, and business line collaboration in response to the central economic work meeting's emphasis on expanding domestic demand and optimizing supply [2][7]. Group 1: Strategic Initiatives - Mo Xiaoxian will focus on "precise supply, systematic innovation, and agile organization" as the three pillars to drive sustainable growth and product differentiation [2][7]. - The company plans to enhance R&D investments to align with health-oriented and scenario-based consumption trends, emphasizing clean labels, high-quality raw materials, and low glycemic index (GI) products [4][5]. - A flexible supply chain will be established to optimize capacity layout and inventory turnover, allowing for quick responses to regional market preferences and avoiding resource idleness [5][6]. Group 2: Market and Product Development - The company aims to deepen channel penetration and adapt to various consumption scenarios to improve overall revenue and turnover efficiency [7]. - Mo Xiaoxian will implement a user co-creation mechanism to develop localized and emotional product matrices, focusing on health and personalization trends [7][8]. - The introduction of a "regional specialty flavor plan" will involve collaboration with regional users and channel partners to enhance product development through user participation [8]. Group 3: Organizational Structure and Digitalization - A cross-departmental collaboration system will be established to enhance digital capabilities and ensure the effective implementation of strategies [8]. - The formation of a "channel-product-user" triangular collaboration group will facilitate regular market insights and demand feedback mechanisms [8].