祁山村党支部书记、村委会主任韦富海介绍，祁山村共有5个村民组、232户827人，过去村里以种植水 稻、玉米等传统作物为主，村民辛苦一年也只能勉强收回成本。为了改变这一现状，村"两委"通过"走 出去、请进来"动脑筋、想思路，多次对接区、乡两级相关部门，结合村里的良好生态环境，于2024年 引进了知行农场项目，并通过举行坝坝会，向村民详细介绍发展乡村农文旅产业的好处，打消村民的顾 虑。 "城里亲子家庭缺少接触自然、了解农耕的机会，而村里的不少田地却闲置着，祁山村有优良的乡村生 态环境，离市区也不远，这让我萌生了创业的想法。"知行农场负责人黄开发介绍，2024年下半年，在 村集体大力支持下，自己流转祁山村祁山组65亩闲置土地，盘活废弃的村小学校舍，打造了知行农场。 农场采用与村集体合作的模式，除了支付土地流转租金，每年还会将利润分红给村集体合作社，并返聘 村民在家门口务工，既盘活了闲置资源，又带动了村民增收。 "知行农场目前的业态涵盖农事体验、亲子研学、休闲团建、夏季亲水等多元服务，更注重体验感和文 化感，想打造一个'让孩子懂农业、让家庭享自然'的亲子农场。2025年初正式运营以来，已接待团队游 客、散客4000余 ...

新华社成都1月21日电 车窗外，是零下20摄氏度的林海雪原，银装素裹；车窗内，是暖意融融的茶香与 欢歌，乘务员带着学剪窗花……近日，满载400多名旅客、串联起南北多地的"熊猫专列·什邡号"，结束 了为期13天的"冰雪之旅"。这趟融观景、社交、文化感知为一体的沉浸式旅行，顺应人们从"观光 式"到"体验式"的需求变化，催生消费新活力。 当前，以"体验"为核心的消费新业态正快速兴起。在城市，脱口秀、手作店、密室逃脱、沉浸式剧场等 业态持续升温，"猫咖""鸟咖"等主打放松的萌宠咖啡馆备受青睐，定制旅游、私厨上门等个性化服务成 为越来越多家庭的新选择；在乡野田间，采茶、割稻谷、挖野菜等农事体验吸引游客纷至沓来，特色民 宿节假日一房难求。越来越多消费者不再满足于单纯购买商品，而是追求消费过程中的情感共鸣、个性 表达与记忆留存。 也要看到，消费并非无源之水、无本之木，体验消费也并非建立在虚无缥缈的感觉之上，其基础和载体 仍然是商品与服务。所不同的是，这些商品与服务除了实用价值，还必须包含文化底蕴、审美情趣、精 神满足等体验价值，这实际上对消费供给的内容和品质提出了更高要求。 "要加快培育服务消费新增长点，支持新业态新模式新 ...

新华社成都1月21日电 题：消费活力何以在"体验"中生发 新华社记者李倩薇 车窗外，是零下20摄氏度的林海雪原，银装素裹；车窗内，是暖意融融的茶香与欢歌，乘务员带着 学剪窗花……近日，满载400多名旅客、串联起南北多地的"熊猫专列·什邡号"，结束了为期13天的"冰 雪之旅"。这趟融观景、社交、文化感知为一体的沉浸式旅行，顺应人们从"观光式"到"体验式"的需求 变化，催生消费新活力。 从"买商品"到"买体验"，从为"功能"花钱到为"开心"付费，消费活力在"体验"中蓬勃生发。国家统 计局最新数据显示，2025年我国服务零售额比上年增长5.5%，快于商品零售额1.7个百分点。作为服务 消费的重要内容，体验经济和情绪消费规模不断扩大。有机构预测，2029年我国情绪经济市场规模将突 破4.5万亿元，未来空间广阔。 也要看到，消费并非无源之水、无本之木，体验消费也并非建立在虚无缥缈的感觉之上，其基础和 载体仍然是商品与服务。所不同的是，这些商品与服务除了实用价值，还必须包含文化底蕴、审美情 趣、精神满足等体验价值，这实际上对消费供给的内容和品质提出了更高要求。 "要加快培育服务消费新增长点，支持新业态新模式新场景竞相涌现 ...

Core Insights - The article highlights the transformation of Sihe Village in Wudu District into a vibrant rural tourism destination, showcasing the integration of ecological advantages with cultural and wellness tourism to boost local income [1][2]. Group 1: Infrastructure and Development - The village has seen significant improvements in infrastructure, including the construction of an asphalt road, a smart parking lot, and a public square, enhancing the overall visitor experience [1]. - Environmental improvements included the regularization of housing, with 22 illegal constructions removed and 46 houses beautified, contributing to a more appealing landscape for tourists [1]. Group 2: Economic Impact - The local economy has benefited from increased tourism, with local residents now actively participating in the tourism industry rather than being mere observers [2]. - The village's strategy of integrating tourism with local agriculture and wellness services has created new income opportunities for residents, allowing them to earn a living from tourism activities [1][2].

Core Insights - The article discusses the recent measures introduced by Guangdong Province to promote the high-quality integration of agriculture, culture, and tourism (农文旅融合), aiming to transform rural areas into outdoor sports havens, digital immersive theaters, and wellness travel destinations. Group 1: Policy Measures - Guangdong's "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has issued 27 action guidelines to enhance the integration of agriculture, culture, and tourism [1] - The measures indicate a shift from pilot exploration to systematic promotion across the province, emphasizing a transition from traditional models to a multi-value chain integration [1][2] - The focus is on creating a nationally leading and globally recognized model for the deep integration of agriculture, culture, and tourism, showcasing Guangdong's unique characteristics and cultural richness [1] Group 2: Development Strategies - The measures advocate for the full integration of agriculture, culture, and tourism by breaking down industry boundaries and activating resource elements [3] - Specific strategies include developing high-quality immersive cultural tourism projects that incorporate local cultural elements, enhancing historical and cultural sites, and promoting non-heritage workshops [3] - The document encourages the development of leisure activities such as agricultural sightseeing, fishing experiences, and cultural tourism, while also enhancing rural tourism routes [3] Group 3: Health and Wellness Focus - The integration of agriculture, culture, and tourism is extending into wellness tourism, with encouragement for the development of health tourism bases and eco-friendly wellness products [4] - The Guangzhou area is highlighted as a model for multi-industry integration, focusing on wellness, culture, and agriculture to create high-quality wellness vacation products [4] Group 4: Market-Driven Innovation - The measures emphasize a market-oriented approach to developing tourism experiences, shifting from a supply-driven model to one that responds to market demands [7] - Initiatives include promoting local cuisine through campaigns like "Hundred Counties, Thousand Bowls" to enhance the culinary tourism experience [8] Group 5: Cultural and Historical Resource Activation - The measures propose revitalizing local cultural resources by developing unique performance spaces and themed tourism projects, as well as utilizing industrial heritage for tourism [9] - The integration of digital technology is highlighted as a means to enhance the visitor experience, with examples of AR and VR applications in tourism [10] Group 6: Branding and Promotion - The measures outline plans for branding and promoting the integration of agriculture, culture, and tourism, including the establishment of demonstration benchmarks and unique local activities [10][11] - The "Media+" initiative aims to create engaging content to attract diverse consumer groups and enhance the visibility of rural tourism projects [11]

Core Insights - The article discusses the recent measures introduced by Guangdong Province to promote the integration of agriculture, culture, and tourism (referred to as "农文旅融合") as part of the "百县千镇万村高质量发展工程" initiative, aiming to create a national model for high-quality development in this sector [1][3][4]. Group 1: Development Strategy - Guangdong's agricultural, cultural, and tourism development is transitioning from pilot exploration to systematic promotion across the province, indicating a shift towards institutionalization and comprehensive integration [1][2]. - The measures emphasize breaking down industry boundaries and activating resource elements to reconstruct rural value, focusing on full-domain and full-industry integration [3][4]. Group 2: Cultural and Tourism Integration - The measures propose deep exploration of Lingnan culture, integrating traditional agricultural and fishing practices, and developing high-quality immersive cultural tourism projects [3]. - There is a focus on enhancing historical and cultural sites, supporting the construction of themed tourism routes, and promoting intangible cultural heritage workshops [3][4]. Group 3: Health and Wellness Tourism - The integration of agricultural and cultural tourism extends to health and wellness, encouraging the development of coastal, hot spring, mountain, and lake tourism resorts, as well as traditional Chinese medicine health tourism bases [4]. - The Guangzhou area is highlighted as a model for multi-industry integration, focusing on wellness, culture, agriculture, and innovation [4]. Group 4: Market-Oriented Development - The integration of agriculture, culture, and tourism is seen as a potential pillar industry for counties, with a market-driven approach to developing products and experiences based on user needs [6]. - The measures advocate for innovative leisure experiences and brand promotion, including the "广东美食" initiative to enhance local culinary offerings [7]. Group 5: Digital Transformation - The application of digital technology is emphasized as a means to revitalize rural tourism experiences, with initiatives to enhance digital immersion in agricultural and cultural tourism projects [9]. - The measures include promoting the use of virtual reality (VR) and augmented reality (AR) technologies to create new immersive experiences [9]. Group 6: Media and Promotion - The "媒体+" initiative aims to enhance the promotion of agricultural, cultural, and tourism integration through various media campaigns, including short videos and thematic storytelling [10]. - This approach is designed to respond to the trends of instant and fragmented cultural consumption, helping to consolidate rural projects into recognizable brand clusters [10].

Core Viewpoint - The Guangdong Province has issued measures to promote the high-quality integration of agriculture, culture, and tourism, aiming to enhance rural development and meet urban demand for green products and cultural experiences [1][3]. Group 1: Background and Context - The integration of agriculture, culture, and tourism is a modern rural industry development model that connects urban demand with rural supply, effectively releasing consumption potential [1]. - Guangdong has unique advantages for developing this integration, including strong industrial support, rich cultural heritage, and favorable geographical and climatic conditions [2]. Group 2: Implementation and Achievements - Guangdong has initiated 19 pilot projects for county-level integration of agriculture, culture, and tourism, with significant progress observed in various regions, including the completion of 618 kilometers of scenic tourism roads [3]. - The province has seen the establishment of 51 key rural tourism towns, 72 beautiful leisure villages, and 365 culturally and touristically distinctive villages, indicating the strong vitality of this integration [3]. Group 3: Strategic Measures - The measures emphasize planning and support differentiated development paths based on local resources, avoiding homogenization and fostering unique agricultural and tourism industry clusters [4]. - The core content of the measures focuses on innovation-driven integration, expanding diverse business models and experiential scenarios, including immersive cultural tourism projects and rural leisure activities [5]. Group 4: Stakeholder Engagement - The measures aim to improve the benefits for farmers by promoting shared development models, encouraging participation through various revenue-sharing mechanisms, thus transforming farmers from passive observers to active participants [6]. - The implementation of these policies is expected to create more attractive rural tourism destinations, positioning the agriculture, culture, and tourism industry as a new economic engine for Guangdong's counties [6].

Core Insights - The article highlights the creation of a pumpkin-themed family farm named "Polly's Pumpkin Farm" by Zheng Zeqiu and his wife Jiang Jiaxu, aimed at providing a natural environment for their daughter and promoting fresh produce [1][2] - The farm spans 800 acres and features thousands of uniquely shaped and colored pumpkins, enhancing the aesthetic appeal and visitor experience [1] - The couple has cultivated over 40 varieties of pumpkins and also rotates seasonal fruits like dragon fruit and strawberries [1] Summary by Sections Farm Concept and Development - The farm was transformed from the original Pi Pa Bay Ecological Farm into a pumpkin-themed attraction after Zheng Zeqiu returned from Canada in 2018 [1] - The initial goal was to create a space where their daughter could enjoy nature and fresh produce [1] Visitor Experience and Activities - The harvesting process of pumpkins is likened to "opening a blind box," providing unique experiences for visitors due to the genetic and climatic variations of each pumpkin [2] - The farm has introduced various themed activities such as pumpkin banquets, English study courses, and hands-on farming experiences to attract visitors [2] Educational and Therapeutic Aspects - A new herb garden has been established, featuring several types of herbs for both aesthetic enjoyment and therapeutic benefits [2] - The farm aims to educate children about ecological awareness and traditional agricultural knowledge through nature education courses and family farming experiences [2]

Core Insights - The article highlights the increasing popularity of the Diaoyuan Ancient Village in Jizhou District, Jiangxi Province, during the National Day and Mid-Autumn Festival holidays, attracting a significant number of tourists through diverse experiences [1][3]. Group 1: Tourist Experience - Visitors engaged in various activities such as rice harvesting and fishing, which provided them with a deeper appreciation for agricultural labor [3][5]. - The village features a "Song Tide Market" with over ten specialty stalls, offering traditional snacks and crafts, enhancing the cultural experience for tourists [5][7]. - Evening entertainment included performances like traditional rock music and Sichuan opera, creating a unique blend of tradition and modernity for visitors [5][7]. Group 2: Visitor Statistics - Since mid-September, local accommodations have been fully booked, with an average daily visitor count exceeding 7,000 during the holiday period [7]. - The rise in popularity of the village is attributed to a collaborative model involving government leadership, market operations, and community participation [7]. Group 3: Development Strategy - The Jizhou District has implemented a restoration strategy focused on minimal intervention to revitalize the ancient village, which was previously at risk of disappearing [7]. - Future plans include continuing to explore the integration of traditional preservation with innovative experiences to enhance cultural vitality and attract more visitors [7].

Core Viewpoint - The integration of agriculture, culture, and tourism is essential for expanding agricultural product consumption and revitalizing rural tourism markets, requiring collaboration among various government levels and industry sectors [1][3]. Group 1: Market Performance - In the first three quarters of 2024, rural tourism received 2.248 billion visitors, a year-on-year increase of 15.5%, with total revenue reaching 1.32 trillion yuan, up 9.8% [2]. - By the end of 2024, rural tourism visitor numbers are expected to exceed 20% growth compared to the same period in 2023 [2]. - In the first quarter of 2024, rural tourism recorded 707 million visitors, a growth of 8.9%, generating revenue of 412 billion yuan, an increase of 5.6% [2]. Group 2: Policy and Strategic Framework - The 2022 Central Document No. 1 emphasized the need for deep integration of agriculture, culture, and tourism to support rural industry diversification and value chain extension [3]. - The 2024-2035 Agricultural Power Construction Plan aims to establish a modern rural industrial system that integrates agriculture, forestry, animal husbandry, fishery, and tourism [3]. - Current policies serve as guidance for various departments and stakeholders in executing the integration of agriculture, culture, and tourism [3]. Group 3: Challenges and Solutions - Existing challenges in the integration process include single industry fusion, insufficient participation from villagers, lack of cultural depth in products, and outdated infrastructure [3]. - To address these issues, collaboration among government levels, industry sectors, and rural communities is necessary to innovate business models and optimize operational strategies [3][4]. Group 4: Service and Operational Enhancements - Strengthening financial support and enhancing infrastructure such as water, electricity, and digital services are crucial for improving rural tourism and agricultural product consumption [4]. - The focus should be on elevating the management and operational standards of related industries, including non-heritage workshops, homestays, and rural markets [4]. Group 5: Consumption Model Optimization - Leveraging local agricultural resources to create attractive tourism experiences can transform agricultural products into tourism highlights [5]. - Establishing sustainable mechanisms that allow farmers to benefit from both agricultural sales and participation in rural tourism services is essential for shared prosperity [5].