Core Insights - The article discusses the recent measures introduced by Guangdong Province to promote the high-quality integration of agriculture, culture, and tourism (农文旅融合), aiming to transform rural areas into outdoor sports havens, digital immersive theaters, and wellness travel destinations. Group 1: Policy Measures - Guangdong's "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has issued 27 action guidelines to enhance the integration of agriculture, culture, and tourism [1] - The measures indicate a shift from pilot exploration to systematic promotion across the province, emphasizing a transition from traditional models to a multi-value chain integration [1][2] - The focus is on creating a nationally leading and globally recognized model for the deep integration of agriculture, culture, and tourism, showcasing Guangdong's unique characteristics and cultural richness [1] Group 2: Development Strategies - The measures advocate for the full integration of agriculture, culture, and tourism by breaking down industry boundaries and activating resource elements [3] - Specific strategies include developing high-quality immersive cultural tourism projects that incorporate local cultural elements, enhancing historical and cultural sites, and promoting non-heritage workshops [3] - The document encourages the development of leisure activities such as agricultural sightseeing, fishing experiences, and cultural tourism, while also enhancing rural tourism routes [3] Group 3: Health and Wellness Focus - The integration of agriculture, culture, and tourism is extending into wellness tourism, with encouragement for the development of health tourism bases and eco-friendly wellness products [4] - The Guangzhou area is highlighted as a model for multi-industry integration, focusing on wellness, culture, and agriculture to create high-quality wellness vacation products [4] Group 4: Market-Driven Innovation - The measures emphasize a market-oriented approach to developing tourism experiences, shifting from a supply-driven model to one that responds to market demands [7] - Initiatives include promoting local cuisine through campaigns like "Hundred Counties, Thousand Bowls" to enhance the culinary tourism experience [8] Group 5: Cultural and Historical Resource Activation - The measures propose revitalizing local cultural resources by developing unique performance spaces and themed tourism projects, as well as utilizing industrial heritage for tourism [9] - The integration of digital technology is highlighted as a means to enhance the visitor experience, with examples of AR and VR applications in tourism [10] Group 6: Branding and Promotion - The measures outline plans for branding and promoting the integration of agriculture, culture, and tourism, including the establishment of demonstration benchmarks and unique local activities [10][11] - The "Media+" initiative aims to create engaging content to attract diverse consumer groups and enhance the visibility of rural tourism projects [11]

推动农文旅全域全业态融合发展 农文旅融合，核心在于打破产业边界、激活要素资源、重构乡村价值。《措施》明确提出，要推动农文 旅全域全业态融合发展。 具体融合哪些业态？《措施》首先从文旅维度切入，提出深度挖掘广府、客家、潮汕等岭南文化，融入 传统农耕渔牧文明特质，大力发展沉浸式体验的高品质文旅项目。提升历史文化名城、名镇、名村、街 区建设水平，支持文物主题游径及南粤古驿道建设，打造特色水利旅游产品。推进非遗工坊建设，打 造"美丽非遗乡村旅游目的地"。 在拓展农业农村休闲功能方面，《措施》提出因地制宜发展田园观光、农事体验、休闲渔业、茶文化体 验等业态，推动特色民宿、帐篷露营、乡村研学高质量发展。加强区域间农文旅资源互补联动，连线成 片打造乡村休闲度假片区，提升乡村休闲旅游精品线路品质。 （原标题：专家解读广东农文旅27条：从相加到相融，打造全国样板丨品粤百千万） 南方财经记者张梦琦 广州报道 要突破田园观光的局限，把乡村打造成"户外运动天堂"、数字沉浸剧场、康养旅居目的地，该如何入 手？广东省"百县千镇万村高质量发展工程"指挥部办公室近日印发的《关于促进农文旅融合高质量发展 的若干措施》（以下简称《措施》），给出 ...

12月17日，记者从广东省"百县千镇万村高质量发展工程"指挥部办公室获悉，《关于促进农文旅融合高 质量发展的若干措施》（以下简称《措施》）已于近日印发，围绕业态融合、场景创新、品牌推广、设 施提升等方面制定"路线图"，部署27条具体措施，推动农文旅融合走深走实、见行见效。 农文旅融合是以农业为基础、乡村文化为纽带、旅游为形态的现代乡村产业发展模式。在扩大内需成为 我国经济重点任务的背景下，加快农文旅的融合发展已是当务之急。 广东在全省开展了19个整县推进农文旅融合发展试点，环南昆山—罗浮山县镇村高质量发展引领区成效 初显，其中618公里最美旅游公路全线贯通，环万绿湖"湖泊+"绿色发展区稳步开局，水科技水文化博览 园、水经济产业园加快建设。2023年至今，全省累计52条线路入选中国美丽乡村休闲旅游行精品景点线 路推介名录，建设全国乡村旅游重点镇村51个、美丽休闲乡村72个，省文化和旅游特色村365个，农民 群众人居环境舒适度明显提升…… 这些实践成果印证了农文旅融合的强大生命力，也为《措施》落地奠定了坚实基础。 《措施》的一大亮点在于强化规划引领，明确特色化发展定位。 广东地域广阔，各地资源禀赋各异，因此《措施 ...

Core Insights - The article highlights the creation of a pumpkin-themed family farm named "Polly's Pumpkin Farm" by Zheng Zeqiu and his wife Jiang Jiaxu, aimed at providing a natural environment for their daughter and promoting fresh produce [1][2] - The farm spans 800 acres and features thousands of uniquely shaped and colored pumpkins, enhancing the aesthetic appeal and visitor experience [1] - The couple has cultivated over 40 varieties of pumpkins and also rotates seasonal fruits like dragon fruit and strawberries [1] Summary by Sections Farm Concept and Development - The farm was transformed from the original Pi Pa Bay Ecological Farm into a pumpkin-themed attraction after Zheng Zeqiu returned from Canada in 2018 [1] - The initial goal was to create a space where their daughter could enjoy nature and fresh produce [1] Visitor Experience and Activities - The harvesting process of pumpkins is likened to "opening a blind box," providing unique experiences for visitors due to the genetic and climatic variations of each pumpkin [2] - The farm has introduced various themed activities such as pumpkin banquets, English study courses, and hands-on farming experiences to attract visitors [2] Educational and Therapeutic Aspects - A new herb garden has been established, featuring several types of herbs for both aesthetic enjoyment and therapeutic benefits [2] - The farm aims to educate children about ecological awareness and traditional agricultural knowledge through nature education courses and family farming experiences [2]

Core Insights - The article highlights the increasing popularity of the Diaoyuan Ancient Village in Jizhou District, Jiangxi Province, during the National Day and Mid-Autumn Festival holidays, attracting a significant number of tourists through diverse experiences [1][3]. Group 1: Tourist Experience - Visitors engaged in various activities such as rice harvesting and fishing, which provided them with a deeper appreciation for agricultural labor [3][5]. - The village features a "Song Tide Market" with over ten specialty stalls, offering traditional snacks and crafts, enhancing the cultural experience for tourists [5][7]. - Evening entertainment included performances like traditional rock music and Sichuan opera, creating a unique blend of tradition and modernity for visitors [5][7]. Group 2: Visitor Statistics - Since mid-September, local accommodations have been fully booked, with an average daily visitor count exceeding 7,000 during the holiday period [7]. - The rise in popularity of the village is attributed to a collaborative model involving government leadership, market operations, and community participation [7]. Group 3: Development Strategy - The Jizhou District has implemented a restoration strategy focused on minimal intervention to revitalize the ancient village, which was previously at risk of disappearing [7]. - Future plans include continuing to explore the integration of traditional preservation with innovative experiences to enhance cultural vitality and attract more visitors [7].

Core Viewpoint - The integration of agriculture, culture, and tourism is essential for expanding agricultural product consumption and revitalizing rural tourism markets, requiring collaboration among various government levels and industry sectors [1][3]. Group 1: Market Performance - In the first three quarters of 2024, rural tourism received 2.248 billion visitors, a year-on-year increase of 15.5%, with total revenue reaching 1.32 trillion yuan, up 9.8% [2]. - By the end of 2024, rural tourism visitor numbers are expected to exceed 20% growth compared to the same period in 2023 [2]. - In the first quarter of 2024, rural tourism recorded 707 million visitors, a growth of 8.9%, generating revenue of 412 billion yuan, an increase of 5.6% [2]. Group 2: Policy and Strategic Framework - The 2022 Central Document No. 1 emphasized the need for deep integration of agriculture, culture, and tourism to support rural industry diversification and value chain extension [3]. - The 2024-2035 Agricultural Power Construction Plan aims to establish a modern rural industrial system that integrates agriculture, forestry, animal husbandry, fishery, and tourism [3]. - Current policies serve as guidance for various departments and stakeholders in executing the integration of agriculture, culture, and tourism [3]. Group 3: Challenges and Solutions - Existing challenges in the integration process include single industry fusion, insufficient participation from villagers, lack of cultural depth in products, and outdated infrastructure [3]. - To address these issues, collaboration among government levels, industry sectors, and rural communities is necessary to innovate business models and optimize operational strategies [3][4]. Group 4: Service and Operational Enhancements - Strengthening financial support and enhancing infrastructure such as water, electricity, and digital services are crucial for improving rural tourism and agricultural product consumption [4]. - The focus should be on elevating the management and operational standards of related industries, including non-heritage workshops, homestays, and rural markets [4]. Group 5: Consumption Model Optimization - Leveraging local agricultural resources to create attractive tourism experiences can transform agricultural products into tourism highlights [5]. - Establishing sustainable mechanisms that allow farmers to benefit from both agricultural sales and participation in rural tourism services is essential for shared prosperity [5].

Core Insights - The Xinjiang Production and Construction Corps is promoting the integration of courtyard economy and environmental improvement, enhancing both income for workers and living conditions [1][2] - The development of greenhouse farming and livestock breeding is becoming a significant source of income for local residents, with individuals reporting earnings of around 5,000 yuan per cow [2] Group 1: Agricultural Development - The Corps encourages the use of vacant spaces for greenhouse farming, allowing families to grow their own vegetables and reduce expenses while also selling surplus produce [1] - Residents are increasingly adopting greenhouse technology, which provides fresh produce and contributes to household savings [1] Group 2: Tourism and Hospitality - The Corps is fostering the development of agritourism, including unique farm stays and cultural experiences, to create a diversified tourism landscape [2] - Local retirees are establishing themed guesthouses that attract urban tourists seeking rural leisure experiences, indicating a growing trend in rural tourism [2]

Core Viewpoint - Sanya's Shuijiao Village is exploring a "farmland+" composite land use model by developing agritourism projects, integrating agricultural resources with tourism to enhance local economy and community engagement [4][5]. Group 1: Agritourism Development - The village has transformed its natural advantages into economic opportunities by integrating idle farmland, residential land, and farmers' houses with enterprises and cooperatives [4]. - Five major sectors of cultural tourism have been established: agricultural experience, homestay experience, science education experience, outdoor experience, and health and wellness experience [4]. Group 2: Infrastructure and Community Engagement - A rainbow bridge, measuring 820 meters in length and 2 meters in width, has been constructed over the farmland, enhancing the ecological landscape and providing a recreational space for villagers and tourists [5]. - The bridge serves as a significant attraction, drawing visitors for evening strolls and photography, thereby increasing community engagement and tourism [3][5]. Group 3: Policy Support and Economic Impact - The implementation of the "Measures for Strengthening Land and Sea Element Guarantee for Rural Industrial Development" in October 2024 encourages the exploration of "farmland+" composite land use models while protecting arable land [5]. - The village has diversified its economy through a model combining planting, breeding, processing, and tourism, leading to the establishment of over ten industry projects that attract young entrepreneurs back to the village [5].

Group 1: Tourism Development in Villages - The article highlights the transformation of small villages in Sichuan into popular tourist destinations, showcasing unique cultural experiences and activities [1][2] - 桃坪村 has evolved from a transit point to a destination by enhancing its tourism offerings, including the establishment of new businesses like cafes and cultural experiences [2] - 古路村 faced a decline in visitor numbers after initial popularity but is now revitalizing its tourism through new business models and experiences, leading to an increase in daily visitors [3][4][5] Group 2: Cultural Heritage and Craftsmanship - 竹艺村, formerly 龙黄村, is focusing on bamboo craftsmanship as a key economic driver, with local artisans producing various bamboo products [5][6] - The village aims to expand its market by transitioning from bamboo crafts to bamboo industrial products, which could enhance global sales opportunities [6] - The promotion of bamboo culture and products is seen as a strategy to elevate the village's profile and economic potential [6]