Core Viewpoint - The Asian Pet Expo in Shanghai highlighted the growing demand for high-quality pet food, with the introduction of the "Safiyy" brand by Lanzhou Zhuangyuan Pastoral (庄园牧场) showcasing innovative use of beef in pet food to address market needs [1][2] Industry Overview - The pet food market is experiencing significant growth, driven by the "pet economy," with a projected 7.5% increase in China's urban pet consumption market, surpassing 300 billion yuan by 2024 [2] - Pet feed production is expected to reach 1.59 million tons in 2024, marking a 9.3% year-on-year growth, making it the only segment in the feed industry to achieve positive growth [2] Company Insights - Lanzhou Zhuangyuan Pastoral has established a comprehensive supply chain since its inception in 2000, integrating dairy farming, research, processing, and sales [2] - The company emphasizes high-quality meat sources, with its beef supply chain adhering to strict management practices to ensure product safety and quality [1] - The launch of the Safiyy brand represents a strategic move to extend the company's traditional business model and tap into high-value market segments [2] - The brand plans to implement a full-channel strategy, combining online and offline sales, starting in October 2025 [2]