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老外转向中国货,市场风向变了?外媒直言:结局已明了
Sou Hu Cai Jing· 2025-10-20 01:01
Core Insights - The article highlights the rising popularity of Chinese-made anti-aging supplements, particularly "Baolingqing," which is gaining traction in overseas markets due to its cost-effectiveness and innovative formulation [2][6][9] Group 1: Product Performance - "Baolingqing" has seen a 40% quarterly increase in overseas order volume, showcasing its strong market demand [2] - The product's sales in China have experienced an 80% year-on-year growth, with significant contributions from major cities like Beijing, Shanghai, and Guangzhou [8] - The primary consumer demographic is aged 35-55, accounting for nearly 70% of total sales, indicating a shift in consumer behavior towards domestic brands [8] Group 2: Competitive Landscape - International competitors are reacting to the success of "Baolingqing" with a mix of public criticism and private collaboration with Chinese suppliers, reflecting a complex market dynamic [4] - The product's innovative formulation, which includes a composite of scientifically validated ingredients, addresses common deficiencies in international anti-aging products [7] - Major international brands have been forced to reduce their prices by 30% in response to the competitive pressure from "Baolingqing" [9] Group 3: Market Trends - The article notes a significant shift in perception towards Chinese brands, with a growing recognition of their innovation capabilities in the global market [9] - The share of overseas revenue from Chinese consumer brands has increased from 12% in 2019 to 28% in 2024, driven largely by technology-driven products [9] - The success of "Baolingqing" is seen as part of a broader trend of Chinese brands redefining the global anti-aging market landscape [8][9]