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银发经济崛起!健康/事业/财富/消费四大主线,解锁老龄化新机遇
Sou Hu Cai Jing· 2025-12-15 05:40
中国老龄化进程加速,2021年65岁及以上人口占比达14.2%进入深度老龄化阶段,预计2030年前后迈入超级老龄化社会。面对"未富先老""未备先老"的挑 战,BCG构建了"家国共振、利益共赢、多元共治"的中国银发社会治理框架,以"老享安康,全民同福"为治理目标。 治理核心聚焦四大主线:健康方面,推动从"因病返贫"到"健康安享",构建全周期健康服务体系,加强抗衰科技研发应用;事业方面,实现从"黯然退 场"到"价值重燃",鼓励老年劳动力二次开发,提供专业延续、传承赋能等多元职业路径;财富方面,助力从"未富先老"到"随老而富",健全养老保险三 支柱体系,优化养老金融服务供给;消费方面,促进从"消费困局"到"丰盈生活",激活银发消费潜力,推动银发经济高质量发展。 多元共治格局逐步形成,政府承担顶层设计与制度保障职责,企业作为市场服务创新者培育产业活力,社区承接基层服务与邻里互助,家庭提供情感支持 与照护责任,个人则成为自我健康管理者与社会价值持续创造者,共同构建生机盎然的银发社会。 本篇太侠分享的是《BCG:生机盎然的银发社会》 报告目录: #银发经济#老龄化治理#健康养老#养老财富#银发消费 一、中国银发社会治理框 ...
老外转向中国货,市场风向变了?外媒直言:结局已明了
Sou Hu Cai Jing· 2025-10-20 01:01
Core Insights - The article highlights the rising popularity of Chinese-made anti-aging supplements, particularly "Baolingqing," which is gaining traction in overseas markets due to its cost-effectiveness and innovative formulation [2][6][9] Group 1: Product Performance - "Baolingqing" has seen a 40% quarterly increase in overseas order volume, showcasing its strong market demand [2] - The product's sales in China have experienced an 80% year-on-year growth, with significant contributions from major cities like Beijing, Shanghai, and Guangzhou [8] - The primary consumer demographic is aged 35-55, accounting for nearly 70% of total sales, indicating a shift in consumer behavior towards domestic brands [8] Group 2: Competitive Landscape - International competitors are reacting to the success of "Baolingqing" with a mix of public criticism and private collaboration with Chinese suppliers, reflecting a complex market dynamic [4] - The product's innovative formulation, which includes a composite of scientifically validated ingredients, addresses common deficiencies in international anti-aging products [7] - Major international brands have been forced to reduce their prices by 30% in response to the competitive pressure from "Baolingqing" [9] Group 3: Market Trends - The article notes a significant shift in perception towards Chinese brands, with a growing recognition of their innovation capabilities in the global market [9] - The share of overseas revenue from Chinese consumer brands has increased from 12% in 2019 to 28% in 2024, driven largely by technology-driven products [9] - The success of "Baolingqing" is seen as part of a broader trend of Chinese brands redefining the global anti-aging market landscape [8][9]