Core Viewpoint - Mengniu has launched a new "soft milk" product aimed at integrating milk into daily life and enhancing national nutrition, thereby injecting new momentum into the revitalization of the dairy industry [1] Group 1: Addressing Dairy Consumption Challenges - Milk is recognized as a key source of quality protein and calcium, essential for improving national nutrition levels, which is a long-term challenge for the dairy industry [2] - The average per capita milk consumption in China is approximately 40.5 kg per year, significantly lower than the recommended levels in the "Chinese Residents' Balanced Diet Pyramid (2022)" [2] Group 2: Innovation in Dairy Products - The introduction of soft milk represents a significant innovation in the dairy market, moving beyond merely addressing lactose intolerance to creating a product that resonates culturally and is accessible to a broader audience [6][8] - The soft milk product utilizes unique EHT enzyme hydrolysis technology to reduce the size of nutritional molecules by 47%, making it easier to absorb [7] Group 3: Setting New Standards in the Dairy Industry - The launch of soft milk aims to establish a new sub-category in the dairy market, responding systematically to consumer dietary habits and physical needs [8] - Soft milk transforms the concept of "easy absorption" into a tangible consumer experience, setting a new value standard for dairy products [8] Group 4: Product Development and Market Positioning - Mengniu plans to extend the functionality of soft milk to meet diverse consumer needs, including nutritional supplementation and flavor variety, promoting it as a widely accepted nutritional consumption concept [9] - The product has been designated as a "preparation guarantee product for national team athletes" by the National Sports Training Bureau, highlighting its credibility and market positioning [11] Group 5: Commitment to Consumer Health - The launch of soft milk reflects Mengniu's commitment to ensuring that every consumer can access quality milk, aligning with its core value of prioritizing consumer needs [11] - Mengniu aims to drive high-quality development in the dairy industry through continuous technological upgrades and product innovations, contributing to the realization of a "Healthy China" [11]

无论是儿童青少年生长发育所需的蛋白质与钙，还是成人维持肌肉与骨骼健康，以及中老年人预防骨量流失，牛奶都能发挥长期而稳定的作 用。正因为这种"易获取、易坚持、易吸收"的特性，牛奶被视为构建国民营养底盘、推动全民健康的重要基础性食物。 但从现实情况看，中国饮奶水平仍有明显提升空间。《中国奶业质量报告（2025）》当中的数据显示，目前中国年人均奶类消费量约为 40.5kg，显著低于《中国居民膳食指南》所推荐的 110—183kg。换句话说，"喝奶"这件事并非小习惯，而是关乎国民营养结构能否真正升级的 一道基础题。 近期，国家发布《促进健康消费专项行动方案》，明确提出通过优化健康食品供给、改善膳食结构，引导形成更加科学、可持续的营养消费方 式。这进一步明确了乳业在其中的新角色，不只是推动"有奶喝"，更要推动"更多人能喝、长期喝、科学喝"，在全民营养升级中发挥更为关键 的支撑作用。 随着"健康中国"战略持续深化，如何让优质营养高效触达大众，成为亟待破解的民生课题。在众多营养食材中，牛奶凭借优质蛋白含量稳定、 摄入便捷经济的优势，成为规模化普及营养的重要载体，早已深度融入国民日常营养需求之中。 然而，乳糖不耐受的普遍存在 ...