Core Insights - The article highlights the growing trend of cultural and creative products (文创产品) as a new consumer hotspot in the tourism sector, with tourists increasingly purchasing unique items to commemorate their travels [5][10]. Group 1: Market Trends - Cultural and creative products are becoming essential souvenirs for tourists, with items like fridge magnets and decorative accessories gaining popularity [5][6]. - Popular museums and tourist attractions are launching successful cultural products, such as the "Golden Mask" from Sanxingdui Museum and the "Phoenix Crown" from the National Museum of China, which are attracting high consumer interest [6][7]. - The market for cultural products is expanding, with over 1,030 city gift brands established across the country by April this year, showcasing local cultural characteristics and innovative developments [8][9]. Group 2: Consumer Preferences - Consumers prioritize the commemorative significance, cultural connotation, and aesthetic appeal when selecting cultural products, indicating a shift from practical value to emotional and experiential value [7][9]. - The "Chengdu Gifts" initiative reported 880,000 visitors and sales of 16,000 items during the recent holiday period, reflecting the strong consumer interest in cultural products that represent local culture [9]. Group 3: Industry Development - The rise of cultural products is fostering new job opportunities in design and IP operation, with over one million people currently employed in China's cultural industry [11]. - Collaboration between cultural institutions and educational entities is being encouraged to cultivate talent in the cultural product development sector, enhancing innovation and market responsiveness [12]. - Experts emphasize the need for creative professionals to possess innovative thinking and cross-disciplinary skills to effectively transform traditional culture into modern products [12].