Core Viewpoint - The article discusses the emerging beauty trend on TikTok known as "Morning Shed," which involves elaborate skincare routines performed overnight and revealed in the morning, gaining significant popularity and viewership [9][21]. Group 1: Trend Description - "Morning Shed" is characterized by a multi-step beauty process where users apply various products before sleeping and remove them upon waking, resulting in a refreshed appearance [9][12]. - The process includes applying eye masks, acne patches, collagen masks, and using tools like silk hair caps and chin straps to enhance beauty overnight [12][14]. Group 2: Professional Opinions - Dermatologists express skepticism about the effectiveness and safety of the "Morning Shed" routine, warning that some products should not remain on the skin longer than recommended [17][19]. - Critics argue that the trend may be more about attracting attention rather than providing genuine beauty benefits, with some professionals labeling it a "scam" [19][21]. Group 3: Market Impact - The trend has led to increased visibility and sales for various beauty products, with brands like L'Oréal leveraging the trend to promote their offerings [21]. - The popularity of "Morning Shed" has resulted in a surge in demand for specific beauty items, such as chin straps and collagen masks, which are now considered must-have products [21].