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中国超1亿便秘人群,为何市场无爆款?
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-12 08:45
Core Insights - The article highlights the significant issue of constipation affecting over 100 million people in China, emphasizing the inadequacy of existing solutions in the market that fail to address the root causes of the problem [1] Industry Analysis - The current market for constipation relief products lacks a "breakthrough" product due to a focus on short-term solutions rather than long-term health [1] - Many existing products rely on harsh laxatives that can lead to dependency and further complications, creating a vicious cycle for users [1] - Probiotics, while a step in the right direction, often fall short due to slow effects and challenges in effective colonization, leading to user frustration [1] - Most products only aim for immediate relief without addressing the underlying issues of energy and moisture deficiency in the intestines, resulting in a high likelihood of recurrence [1] Company Overview - Shenzhen San Ye Biological has developed Lin Da Tong soft capsules, which integrate 22 years of research in the field of food and medicine, aiming to redefine the approach to constipation relief [3][9] - The product utilizes a unique "clear first, then supplement" methodology, combining effective ingredients like high-activity aloe vera and American ginseng to provide both immediate relief and long-term health benefits [4][9] - The aloe vera extract is designed to gently stimulate intestinal movement and soften stool, while the American ginseng nourishes the body and restores intestinal function [9] Product Value Proposition - Lin Da Tong soft capsules address user pain points by offering a dual solution that ensures both quick relief and prevention of recurrence, leading to a high repurchase rate of over 92% for related products [10] - The company is recognized as a national high-tech enterprise with a strong brand reputation, supported by over 20,000 successful agents, ensuring a reliable market presence and product safety [10][12] - The market for constipation relief is vast, with a potential worth billions, and Lin Da Tong is positioned as a key player ready to meet the unmet needs of this significant consumer base [12]